Learn what to say and when to say it on Facebook, how to get patients and prospective patients to comment on Facebook posts and how to implement office protocol to ensure Facebook stays up-to-date.

1. 365 Days of Dental Facebook Posts
Rachel Mele
Director of Business Development
365@sesamecommunications.com
Sesame Confidential

2. Sesame Solutions & Services
• Patient Engagement
Management solutions
• Focused on dentistry
• Three-time Best of Class
award recipient
• INC. 5000 company for
three consecutive years
• Helping thousands of
practices expand growth
and profitability
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Sesame helps practices harness the power
of the Internet to accelerate new patient
acquisition, build patient loyalty and
transform the patient experience.

3. Sesame Solutions & Services
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Web Design
Search Engine Optimization
Social
Sweepstakes
Ortho & Dental Sesame
Search Engine Marketing

4. Today’s Agenda
• A Profile of Facebook
• What to say on Facebook
• Generating patient comments from Facebook
• Office protocol to ensure Facebook stays up-to-date
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5. A PROFILE OF FACEBOOK
365 Days of Dental Facebook Posts
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6. 1.15 Billion Facebook Users
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7. Facebook Drives New Patients
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8. Facebook Business Page
Likes Not Friends!
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9. Branded Facebook Page
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10. Getting More Likes
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Complimentary Guide and Webinar
365@sesamecommunications.com

11. What to Post
• Educate Them
• Helpful Resources
• Testimonials
• Be Funny
• Something Interesting
• About You
• Content that is Up-To-Date
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12. Marketing Release Form
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“In our promotional literature, we often use comments,
photos and videos from our patients. By signing this
document, you agree to the promotional use of any
quotes, photographs or video taken by our practice.”

13. GENERATING PATIENT COMMENTS
ON FACEBOOK
365 Days of Dental Facebook Posts
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14. Getting Comments & Likes
Posts with comments get
4X
more clicks than posts with only likes
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15. Getting Comments
Make sure to
ask questions.
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?????

16. Get Comments
Let People Brag
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17. Get Comments
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Caption
This

18. Get Comments
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Just
Have
Fun

19. Getting Comments
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Like
Every
Comment.

20. Get Comments
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Reply
to
Every
Comment.

21. Get Comments
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Tag People
in
Comments.

22. Get Comments
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Keep
Content
Short.

23. Get Comments
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Include a
Call
to Action.

24. Facebook Check In
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25. Team Members to Comment/ Like
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26. What to Post
Community Involvement
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27. What to Post- Images
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Social Media Pictures Say A Thousand Words
November 19, 2013
10:00am PDT

28. What to Post
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Celebrate Today

29. Spelling Matters
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30. What to Post
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Talk About Your Office

31. What to Post
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Educate Them

32. What to Post
365 Days of Facebook Posts
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33. What Not to Post
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34. When to Post
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35. Driving Recommendations
Run Promotions on Facebook
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36. OFFICE PROTOCOL TO ENSURE
FACEBOOK STAYS UP-TO-DATE
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37. Job Description
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38. Social Media Office Policy
• Communicate Clearly
• Be Respectful and professional
• Understand HIPAA
• Do not provide health advice on Facebook
• Do not discuss patient information
• Be Aware of Copyright Laws and Cite your Sources
• Get written consent from patients before you post
• Determine the type of content that is ok to post
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39. Next Webinar
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The Power of Facebook and Video in Dentistry
October 8, 2013
10:00am PDT
365@sesamecommunications.com

40. solutions@sesamecommunications.com
www.sesamecommunications.com
877·633·5193
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