If you’re new to online advertising or are looking to be more purposeful in your copywriting strategy, check out these 5 high-impact tips for creating paid search ads. - See more at: http://blog.adstage.io/2013/05/23/5-tips-for-creating-effective-ppc-ads

1. 5 TIPS FOR
CREATING EFFECTIVE
PPC ADS
Sam Mazaheri
Director of Marketing, AdStage

2. 1. Make Your Headline Count
• This is the most prominent aspect of your ad
• Use it to explain your offer or to pique interest
• Use your 25 characters wisely
• Review what competitors are using
www.adstage.io

3. 2. Include Keywords in Your Copy
• They become bold if present in the ad
• This reinforces the ad’s relevance
• This helps your ad stand out from others
• This improves click-through rate
• However, make sure it reads like natural language
www.adstage.io

4. 3. Create & Test Multiple Ads
• Create at least 2-3 variations of your ads
• Test alternate headlines or copy
• Try highlighting a different feature
• Then let networks test each to find the winner
• Pause the losers and test variations of the winner
www.adstage.io

5. 4. Qualify Your Customers
• It’s not hard getting clicks, it’s hard getting quality clicks
• Goal is to get clicks from potential customers
• Prevent clicks from all others to limit waste
• Be upfront about your offer so only serious people click
www.adstage.io

6. 5. Include a Call to Action
• Tell people what you want them to do
• Get a quote
• Learn more
• Sign up for a free trial
• Etc.
• This explains next steps
• This boosts conversions
• Also, make sure your website echoes this call to action
www.adstage.io

7. SIGN UP FOR ADSTAGE
Get free access at www.adstage.io
Manage Google, Bing, Facebook & LinkedIn Ads All in One Place