1. Digital Marketing
Portfolio
Of
Sam Ingram

2. Sam Ingram Portfolio of
Interactive Marketing
Work Samples Include:
• Website Development
• Interactive Campaigns
• Email Campaigns
• Interactive Marketing Research
• Interactive Partnerships
• Display Ad Creative
• Media Buys / Placements
• Social Media
• Agency Management

3. Website Development

4. Website Development
• Executed Research
• Defined Requirements
• Managed UAT/QA

5. • Executed Research
• Defined Requirements
• Directed Design
• Oversaw Development
• Managed UAT/QA
Website Development

6. • Executed Research
• Defined Requirements
• Directed Design
• Oversaw Development
• Managed UAT/QA
Website Development

7. • Executed Research
• Defined Requirements
• Directed Design
• Oversaw Development
• Managed UAT/QA
Website Development

8. • Executed Research
• Defined Requirements
• Directed Design,
• Oversaw Development
• Managed UAT/QA
Website Development

9. Interactive Campaigns

10. Interactive Campaigns
GOAL:
Generate 6,000 incremental “Dealer Interactions” defined
as Dealer quote requests, brochure requests, test
drives, and dealer locator interactions.
GUARANTEED DELIVERABLES
Total “Dealer interactions: 6,000
Total Impressions: 84.7 Million
Total Click-thru’s: 108,454
TACTICAL PARTNERS
Auto Sites: Existing Tactical Auto Site
placements
(Edmunds, Yahoo!, AOL, Bing)
Paid Search:
Google, Yahoo!, Kanoodles, MIva, Enhan
ce
Auto Site Incremental:
Yahoo!, CarDomain, Cars.com, Advertisin
g.com (auto network)
RSS/Blogs: PHeedo, Feedburner
GeoTargeted:
Mapquest, Weatherbug, Yahoo!, Verizon
SuperpagesFINAL RESULTS
Total Dealer Interactions AS OF 7-31 are 7,104!
4,081 leads were sent to dealers directly from the campaign.
3,023 Brochure Req’s, Leads, and Test Drives were
generated through Subaru.com by the Sell Down ads.

11. Interactive Campaigns

12. Email Campaigns

13. Executed 6 – 10 Email
Campaigns EACH WEEK.
Used CRM tools to manage
Customer touch points
Email Campaigns

14. Digital Marketing Research
(Voice of the Customer)

15. Digital Marketing Research
• Fielded Survey Instruments
• Facilitated Focus Groups
• Directed Agencies
• Conducted Usability
• Presented Results

16. Digital Marketing Research
Contacts Provided on request…

17. Interactive Partnerships

18. Interactive Partnerships

19. Display Ad Creative

20. Manage Display Ad Creative

21. Media Buying & Placement

22. Manage Media Buy/Placement
• Researched Publishers
• Reviewed AdPlan
• Executed Insertion Orders
• Trafficked Ads
• Monitored DoubleClick
• Reported Results

23. Social Media Campaigns

24. Social Media Campaigns

25. Social Media Campaigns

26. Interactive Agency Management

27. Directed Interactive Agency
Contact: EVP
Barry Wacksman
(212) 946-4109
Contact: CEO
Shirish Sharma
(973)495-6965
Contact: President
Lee Goldstein
(212) 753-7500
Contact: EVP Digital
Andy Sansone
(201) 880-0675
Contact: VP Digital
James Hering
(214) 288-2321
Contact: VP, Account Director
Vicky Fudali
(347) 444-7564