Dan Tyre talking about Sales Enablement at our virtual Solent HUG (HubSpot User Group) recently. It was great to see so many enthusiastic and engaged attendees at the webinar. The feedback so far has been fantastic. We look forward to inviting you to the next one in due course and we plan to run them at least quarterly. Please visit our chapter and keep an eye on upcoming events: https://bit.ly/39DyZN6 #SolentHUG Best wishes Sam (Solent HUG team).

2. A gentle reminder to be kind, empathetic & helpful
in the next normal

5. #ohbaby
#letsgetthisbread
#cheugy

6. Today’s Agenda
1. Welcome & Introductions
2. What is Sales Enablement?
3. Pillars of Sales Enablement
4. Modern Technology
5. Q&A

7. Today’s Agenda
1. Welcome & Introductions
2. What is Sales Enablement?
3. Pillars of Sales Enablement
4. Modern Technology
5. Q&A
6. Free Stuff

8. Dan Tyre (he | him)
HubSpot
https://www.linkedin.com/in/dantyre01/
- Employee #6 at HubSpot
- 5 Startups in the last 42 years
- Mentor, Advisor, Board Member, Speaker, Author,
Angel Investor, Blogger, Community Advocate
Trying to do the Most Good
for the Universe

10. The best HUGS are interactive

11. Q: What is Sales Enablement?

12. A: Answer correctly and win a bacon butty!
Q: What is Sales Enablement?

13. A: Sales enablement is the iterative process of
providing your business's sales team with the
resources they need to close more deals.
Q: What is Sales Enablement?

14. A: Sales enablement is the iterative process of
providing your business's sales team with the
resources they need to close more deals. These
resources may include content, tools, knowledge,
and information to effectively sell your product or
service to customers.
Q: What is Sales Enablement?

15. Q: What is Sales Enablement?
1. Sales process and methodology
2. Training and coaching new & existing reps
3. Building a world class tech stack
4. Metrics & KPI's

18. INBOUND SALES STRATEGY WINS IN 2021

19. “The empowered buyer
does not trust sales people
because most sales people
have not adapted to the
modern era”

20. “The riches are
in the niches…”

21. 2021 Sales Process: Sales = Helping

22. Training
Salespeople

23. https://academy.hubspot.com/courses/inbound-sales

24. Effective Engagement for Traditional B2B Sales

25. https://www.hubspot.com/products/conversation-intelligence

26. Tech Stack

27. 1. HubSpot CRM & CMS
2. Slack or Teams
3. Zoom or other video software + note taking soft
4.Integrated email
5.Workflow sequences
6.Lead intelligence & lead notifications in real time
7.Meetings tool
8.Content library
9. Templates
10.Playbooks *HubSpot Sales Enterprise
Modern Tech Stack

28. Metrics
& KPI’s

29. https://blog.hubspot.com/sales/kpis-every-field-sales-leader-should-be-measuring

30. MOST CRITICAL KPI’s?

31. MOST CRITICAL KPI’s?
Revenue vs.Quota
Deal Creation

34. The FlyWheel
https://www.hubspot.com/flywheel#

35. Biggest Take Away...

36. Please Rate This Session

38. https://www.hubspot.com/sell-from-anywhere

39. https://www.hubspot.com/podcastnetwork

40. https://www.hubspot.com/marketing-statistics

43. https://network.hubspot.com/slides/the-great-hubspot-case-study

44. Now, Rate This Session :-)

45. The best HUGS are interactive

49. https://www.hubspot.com/company-news/hubspot-is-carbon-neutral

50. 7 Steps To Get Started with Account Based Marketing
Align Sales & Marketing
Identify Good Fit Accounts
Personalize your Outreach
Deliver Insights, Messages and Content suited to roles
Create Emotional And Compelling Messages & Offers
Execute Orchestrated Plays to Targeted Individuals
Measure Key Metrics & Adjust