Research unit 3

1. Research
Joseph Sam Fulton

2. Existing Product
This is what I'm hoping to do with my design as I think this effect
looks really good. I like the idea of how the letters and words
make up the image and how the colour scheme is the same
throughout. With my design I will use a title and build it up with
images, a lot like this one but without the words.
I like how they have used the same colours as the game they are
advertising. I also like how they have used the neon green colour
to attract their audience, which contrasts greatly with the black
background.
The big writing in places I believe is also very eye- catching
because it leads you to it almost straight away, and begs you to
wonder why that’s big and the rest of the writings small. You
soon realise its like that so that even if you just glance through it
you know what message its trying to get across.
I also believe the skull works really effectively as Call of Duty is
about war and in reality what happens in war? Death. So the
skull for me clearly represents the sign of death and how that’s
the only thing that comes out of war. As the first line suggests
“Peace is filled with living casualties”.

3. Existing Product
I like the vibrant color of the background of this
design as it instantly catches the viewers eye.
Although I feel as though this design is aimed
at younger people as the design is quite wacky
and quirky, as you can see that from the game
models.
I also like how the on symbol is portrayed as a
amp cable and how each letter is made up by a
piece of gaming equipment. I think this is really
cool because it shows the viewers imagination
into not only seeing letters of the word game
but seeing equipment making the word.
I like how the background contrasts really well
with the message as I believe it makes the
message stand out even more than perhaps it
should do. Although I mentioned it was for a
younger audience it could perhaps also be for
an older one as we see a mace at the top of the
screen, indicating a bit of violence.

4. Existing Product
I think the design of this is really cool and
exactly what I want my to look like. I like how
the bricks make up the game over words as it’s a
big reference and shout out to the Mario
games.
The background contrasts really well with the
letters as well, which makes feel as if I should
sway to black rather than the grey I was going to
go for, as clearly shown here black really goes
with anything. The black could also represent
the game over as when you usually fail in games
the screen goes black so this could also be
referencing that.
The image also is mysterious as it doesn’t try to
catch your it wants you to find it, instead of the
other way round like many other posters. The
image also sends of quite a creepy/strange
message for someone seeing it and didn’t
perhaps understand the game reference.

5. Existing Product
This design is a lot like the first one apart from isn’t as war
themed as Call of Duty and a lot more family orientated. I
really like how the letters covey the image of the sword and
the symbol of the Zelda. Another reason I like this is because it
appeals to all ages as Zelda is a child’s game in truth.
I also like the

6. Research Analysis
• What common features do the researched
products have?
• The researched products are all related to game concepts.
• The researched products are all ideas that I would be generally interesting in doing as I think
they all look really good.
• They all focus on attracting their audience with bright colours or shout out to other games
• What aspects of the research will you include
within your on work?
• I would like to go for the similar idea of the Game over image and the Call of duty one as I
want my poster to incorporate meaning as this one does.
• I would also like to include in depth images like the Zelda one above as it really catches your
eye and drags you towards the image.

7. Questionnaire Analysis

8. Audience research
• Observation:
• I have noticed that more people are aged between 16-17 which is great as I really wanted answers from this type of age. I
have also observed that no one above 20 has submitted an answer which is positive as I want a perspective of a person of
that is of similar age fro me.
• What this says about my audience:
• This says that I have a reasonably young audience which I’m pleased about as it allows me to get a opinion
from people that have a similar outlook to me.
• How will your product appeal to this audience:
• My product will appeal to my audience because it is dedicated to that age group. It isn’t for children but it
isn’t really for adults. It will also appeal to my audience because the poster includes games in which I
played as a kid and what people similar to my age played as a kid, so its kind of a memorabilia in a way,
memories for younger gamer.

9. Audience research
• Observation:
• My observation from this question is that more males have submitted my questionnaire and completed it
than females. This is good though as my theme is focused on games that stereotypically males tend to play
more than females.
• What this says about my audience:
• This says that my audience is predominately male and that perhaps more males would be more interested
in viewing my poster and understanding my poster. It also suggests that more males are more for my idea
than females as none of them have decided to submit a response.
• How will your product appeal to this audience:
• My product will appeal to my audience by staying on the theme I am as I’m getting interest from guys
wanting to see more, my product will also appeal to my audience as if people are interested now when my
idea isn’t created its guaranteed to attract people when its done.

10. Audience research
• Observation: My observation of this is that more people are interested in the action/adventure genre. In
fact everyone who did the questionnaire chose action/adventure suggesting to me that, that is definitely
the most popular genre by far.
• What this says about my audience:
• This says that my audience is interested in the action/adventure genre.
• How will your product appeal to this audience: My product appeals to the audience by using
action/ adventure in it, so that

11. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

12. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

13. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

14. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

15. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

16. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

17. Audience research
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

18. Interviews

19. Interview 1
• Would you be interested in a black background? If not what
colour would you be interested in?
• Do you like the slogan “Games come alive”? if not what would
be a better one?
• Are you interested in Action being the main theme for the
poster? If not what would be a better option?
• What Kind of Games would you like to see included in this
poster? And why?
• What would intrigue you to look at my poster?

20. Interview 1
• Observation: The person I asked agreed with 75% of my questions and
wouldn’t give me a great answer for the last question as he didn't’t really know a
lot on games. Overall it was a positive experiences on my questions as it proved
my idea’s were good and I’m excited to use them for my final product
• What this says about my audience:
• This says that they are intrigued with my ideas and want me to go through with
them. As the person I asked didn’t disagree with my idea and didn’t give me a idea
to change something which is good to hear. Although I didn’t really get decant
feedback on my
• How will your product appeal to this
audience:

21. Interview 2
• Would you be interested in a black background? If not what
colour would you be interested in?
• Do you like the slogan “Games come alive”? if not what would
be a better one?
• Are you interested in Action being the main theme for the
poster? If not what would be a better option?
• What Kind of Games would you like to see included in this
poster? And why?
• What would intrigue you to look at my poster?

22. Interview 2
• Observation:
• What this says about my audience:
• How will your product appeal to this
audience:

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Gender
Psychographic
Social Status

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research.
Discuss the strengths and weaknesses of each method
– Product Research
– Questionnaires
– Interviews

26. Research Evaluation
– What sort of a response did you get?
– How did you distribute your survey? Give an advantage and a disadvantage