What User Experience is and why you need it. Its growing importance in a multi-platform, data rich and instant access world. How to position UX with your existing processes. No tech jargon or marketing-eze, just straight talking about how UX can help you and your readers.

1. USER
EXPERIENCE
or: How I Learned to Stop Worrying
and Love the User
@samchatwin

2. WHERE
WE’RE AT

7. NOTHINGS
CHANGED

12. BASIC
EXPECTATIONS

13. HIERARCHY
OF NEEDS

14. Self Actualisation
Esteem
Love / Belonging
Safety
Physiological

15. Physiological

16. Safety
Physiological

17. Love / Belonging
Safety
Physiological

18. Esteem
Love / Belonging
Safety
Physiological

19. Self Actualisation
Esteem
Love / Belonging
Safety
Physiological

20. Self Actualisation
Esteem
Love / Belonging
Safety
Physiological

21. HIERARCHY OF
USER’S NEEDS

22. Pleasurable
Usable
Reliable
Functional

23. Functional

24. Reliable
Functional

25. Usable
Reliable
Functional

26. Aarron Walter
aarronwalter.com
Pleasurable
Usable
Reliable
Functional

27. A DEFINITION

29. “User experience”
encompasses all aspects
of the end-user's interaction
with the company, its
services, and its products.
Jakob Nielsen and Don Norman

30. WHY DOES
IT MATTER
TO YOU

31. BRAND
TOUCHPOINTS

32. Business Cards
Services
Presentations
Environments
Web Banners
Telephone
Signage
Publications
Website(s)
Packaging
Brand
Trade Shows
Blogs
Voicemails
Public Relations
Billboards
Advertising
Social Media
Newsletters
Vehicles
Direct Mail
Experiences
Products
Emails
Proposals
Exhibits
Networking
Services
Word of Mouth

33. RETURN ON
INVESTMENT

34. Reduced
Costs

35. Reduced
Costs
Reduced
Issues

36. Reduced
Costs
Reduced
Issues
Increased
Productivity

37. Reduced
Costs
Increased
Use
Reduced
Issues
Increased
Productivity

38. Reduced
Costs
Increased
Use
Reduced
Issues
Increased
Sales
Increased
Productivity

39. Reduced
Costs
Increased
Use
Reduced
Issues
Increased
Sales
Increased
Productivity
Increased
Loyalty

40. Reduced
Costs
Increased
Use
Reduced
Issues
Increased
Sales
Increased
Productivity
Increased
Loyalty
Increased
Brand
Advocacy

41. A GOOD
USER
EXPERIENCE

42. Good User Experience
User
Needs
Business
Needs

43. HOW CAN
YOU DO IT?

44. A PHILOSOPHY

45. Concrete
Completion
Visual Design
Interface Design
Navigation Design
Interaction
Design
Information
Architecture
Functional
Specfications
time
Information Design
Content
Requirements
User Needs
Site Objectives
Abstract
www.jjg.net/elements/pdf/elements.pdf
Conception

46. Completion
time
Concrete
User Needs
Site Objectives
Abstract
Conception

47. Completion
time
Concrete
Functional
Specfications
Content
Requirements
User Needs
Site Objectives
Abstract
Conception

48. Completion
Interaction
Design
Information
Architecture
Functional
Specfications
time
Concrete
Content
Requirements
User Needs
Site Objectives
Abstract
Conception

49. Concrete
Completion
Interface Design
Navigation Design
Interaction
Design
Information
Architecture
Functional
Specfications
time
Information Design
Content
Requirements
User Needs
Site Objectives
Abstract
Conception

50. Concrete
Completion
Visual Design
Interface Design
Navigation Design
Interaction
Design
Information
Architecture
Functional
Specfications
time
Information Design
Content
Requirements
User Needs
Site Objectives
Abstract
Conception

51. WHO WOULD
I NEED?

52. User Experience Team
User
Researcher

53. User Experience Team
User
Researcher
Information
Architect

54. User Experience Team
User
Researcher
Information
Architect
User
Tester

55. GET TO THE
POINT

57. “People will forget what
you said, people will forget
what you did, but people
will never forget how you
made them feel.”
Maya Angelou

58. THANK YOU
@samchatwin