Codes and conventions of a lifestyle magazine website

1. Magazine Website
Codes and Conventions

2. Website Codes and Conventions
• Multiple convergent links in website
• Home page
• High image ratio
• Advertisements
• Minimalistic colour scheme
• Magazine logo
• Recognisable, large and unique masthead at the top
• Bold textboxes
• Call to action – Products/Subscriptions
• Consistent "House Style"
• Pack shots of product/advertised products
• Dated articles
• An about us page
• A contact us page
• Aesthetic layout
• Strong sense of brand identity (sustained fonts, consistent colour scheme)
• High resolution images

3. Convergence on a Website
Tabs
Ads
Social media

4. Tabs
Used to direct
browsers to
specific parts of the
website that they
may find the most
interesting or to
look for a specific
area they want to
read about.

5. Ads
Used to promote
products and
services to
audiences, also
generating money
for the owner of
the website.

6. Social Media
Accounts made on
social media
platforms to promote
the magazines brand
to a wider audience
to get a further reach
to more of the public.

7. Audio visual elements
Some magazine websites use
videos on their page in order to
advertise themselves, or
something else.
Some implement videos that go
further in depth into a specific
story featured in the issues, which
typically involve an interview or
game with a celebrity.
Sometimes videos can be used
just as a means of self promotion