How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics. If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips and get great tips, tricks and tactics direct to your inbox each week, free of charge.

1. Welcome to
for Estate Agents
CLEVER CANVASSING
Tricks and tips to help you
 Get maximum response
 Generate tons of new valuations
 Raise brand awareness
...and smash the competition!

3. the
BEST
ideas from the
BEST
agents
all over the
WORLD!

4. CLEVER CANVASSING
 What is it?
 Benefits
 Market
 Message
 Medium
 Making it work
 Next steps

5. What is it?

6. canvassing/leafleting

7. unnamed

8. target street/area

9. every property

10. does canvassing work?

11. Yes!

12. The benefits

13. top of mind

14. in hand

15. inexpensive

16. predictable results

17. micro-targeted

18. market
mediummessage

19. Market

20. recipient

21. data

22. data

23. customer persona

24. ….they are
mostly
women
Remember -
You are
mostly
men…

25. Message

26. WiiFm?

27. helpful and useful

28. call to action

29. use emotion

30. pre-sell the instruction

31. pre-sell the instruction

32. Medium

33. format

34. This is how we try to
attract vendors
design

35. (To be avoided)

36. frequency

37. Making it work

38. themes

39. Landing
pagePrint ad
Email
Canvassing
Facebook
page
Facebook
ad
Blog Twitter
Twitter
promotion
Pinterest
Events
LinkedIn
LinkedIn
ads
supporting content

40. Next steps

41. plan

42. test

43. measure

44. refine and repeat

45. Last few thoughts…

46. “It’s not about impressing
people. It’s not about
getting the next job. It’s
about contributing
something.”
Benjamin Zander

47. “The best way to predict
the future is to
create it.”
Peter Drucker

48. Looking different is just as
important as being different

49. Don’t take
yourself
too
seriously

50. Be bold

51. Don’t be
crap

52. Be humble

53. Be
courageous

54. “Soon is
not as good
as now”
Seth Godin

55. Summary
 What is canvassing?
 Benefits
 Market
 Message
 Medium
 Making it work
 Next steps
 “Soon is not as good as
now”
CLEVER CANVASSING

56. But……

58. If you liked this webinar
…….you’ll LOVE this

60. Four Weeks of Training
12 brilliant ideas
100+ examples
Watch when you want
Watch as many times as you like
Use for team training
A Year of
Canvassing Ideas!

61. How to avoid the
recycling bin
You’ll
discover

62. How to make sure
your mailing gets
opened
You’ll
discover

63. How to create a
mailer that is shared
You’ll
discover

64. How to add fun to
your marketing
You’ll
discover

65. How to create
something so useful
it will be kept for
months (or years)
You’ll
discover

66. How to make sure
your mailings are
the very best in the
industry
You’ll
discover

67. Only £97!
So how much is it??
100% money back guarantee
That’s only £8 a month

68. to get your copy
Or go to
bit.ly/clevercanvassing
Click
the
link

69. Thank you
SO MUCH
for your attention!
please stay in touch
Tel: 015242 72181
Email: sam@home-
truths.co.uk
Twitter: @thehometruths
Web: www.samashdown.co.uk
Sam