Sam4Mobile ad serving and tracking solution for mobile and tablet ad campaigns is used in Europe by GroupM, Omnicom Media Group, Aegis Media and Vivaki. Since the end of 2011 they have been using our platform to successfully track their mobile campaigns and get vital insight into their advertising campaigns for their clients, such as McDonalds, Sony, Nissan, BMW, Mercedes Benz and Chanel. We have just opened our second office in New York to expand our operations to international level. What Sam4Mobile does -It helps advertisers to gain insight into their smartphone and tablet campaigns and to calculate their ROI -It helps agencies to gain full control of the management and the data of their own mobile/tablet campaigns by providing them a comprehensive, effective and easy-to-use platform. It tracks: -across both mobile web & apps, all inventories (not limited to one ad network) -all indicators: visits, sessions, KPIs such as impressions, clicks, post clicks (landing, leads, sales,…) and actions such as install. -every conversion and does each ROI calculation such as CPM, CPC, CPLe, CPLa, CPI in real time -It manages all ad formats: not only text links, banners, splashscreen, but rich media (HTML5…), videos (pre-roll, click to video). -It allows users to see breakdown by campaign, ad network, publisher, placement, format, graphic. Sam4Mobile is a constantly evolving product and we are always looking to improve our platform so advertisers and agencies can get further insight and valusble metrics into their campaign data.

2. The mobile ad market is growing fast
Mobile Phone sales have skyrocketed in the past decade.
There are currently more than 6 billion mobile subscribers (87% of the world population)
There are now more than 1.2 billion mobile web users worldwide
Mobile devices account for 8.5% of Global web site hits
An expected quarter of the US population to use a tablet in 2014

3. It’s a good time for agencies to address the market issue
for mobile ad investments
• Advertisers are now expecting Transparency, Leadership, and ROI
• The investments are growing  Leading to more data, time and effort

4. It’s a good time for agencies to address the market issue
for mobile ad investments
The amount of work and level of expectation is reaching a threshold
Anticipating rather than waiting then being overwhelmed is crucial
It’s time for the agencies to gain full control of the management and the
output figures of their own mobile campaigns

5. From a looming issue
to
A profitable opportunity
A Comprehensive, Effective and Easy-to-use
Mobile Ad Campaigns Management Solution for the Agencies
And bringing Transparency for the Advertisers

6. Aimed at supporting the whole ad mobile investment flow
From a demand side interests
Linking all stake holders to the same media agency backbone
• Planning, buying, tracking, optimizing
• Linked to creative agencies to integrate the executions/creatives
• Providing advertisers with relevant dashboards
• Nourishing a powerful database to build a unique knowledge on mobile marketing

7. Solving the Audience Recognition Crisis
provides device fingerprints algorithms and worldwide tracking platform to
address unsolved mobile advertising issues such as :
• Manage unique session without cookies, Udid, mac.address or IDFA
• Track app download origin from ad campaigns
• Avoid click-fraud
• Measure device to device connections and usages
Statistically based and only relying on anonymous public datas, SAM fingerprints
technology allows media agency to reach a new level of reliability and guarantees :
• A higher performance that any other tracking technology
• User privacy and compliance with any national regulations …
• Technological independence vs OEM and OS.

8. Real time

9. The 3 key points of
• Transparent:
No longer relying on the Ad Networks exclusively.
No longer relying on the OS Providers exclusively. Now the data becomes
yours and you bring data transparency to your client.
• Profitable:
No investment in the tool. Replicate your current profitable web-model; you
pay when you collect revenue, it’s based on traffic.
• Proprietary:
White label capability with Look & Feel and customizations – the tool
becomes part of your software suite.

10. Credentials (in France)
The following agencies use
Example of Advertisers who use (through the agencies)

11. Want to know more about ?
a deeper product description

12. Product Description
• S4M is made for: Mobiles – Smartphones – Tablets
• S4M works across both Mobile web & Apps
• S4M works across all inventories (not limited to an Ad Network)
• Independent and Open Platform (ASP)
• S4M can track any indicators: visits, sessions, uniques, localisation… for every KPI:
any action such as Impressions, Clicks, Landing, Leads, Sales, Installs…
• S4M can track every conversion and does every ROI calculation: CPM, CPC, CPD,
CPA, CPL, CPS…(Real time)
• S4M manages every Ad format: not only Text Link, Banners, Splashscreen, but also
Videos (Pre-roll…), Rich Media (HTML5…)
• Breakdown by: Campaign, Ad network, Vehicle, Placement, Format, Creative.

13. Product Description
• Campaign Manager: setting up all campaign parameters
• Visual campaign status
• Technical specifications generator: S4M centralizes all specifications related to
placements, supports, adservers and campaign delivery. So, S4M generate the
specification set ups and send them to the creative agency as norms to be respected
to build upfront the creatives in the correct format, therefore optimizing the process and
saving time and effort.
• Pre-flight campaign check (LiveTracking)
• Real-Time Dashboard: Campaign Status Generator (H+1)
• Campaign optimizer: S4M optimizes the choice of creative in real time. The tool can
optimize between different creatives of a same client, choosing the most effective one.
It also sustitute a compatible version of a creative in case of crash of the initial one. So,
you neither need to monitor your campaign placements and creatives constantly nor
wait for publishers to replace poorly performing creatives

14. Product Description
• Media Plan Builder: All the mob/tab inventory is plugged
• Pre campaign optimal guidelines: the tool highlights the top 10 most effective
configurations (Adnetworks/Vehicules/Formats)for related to your campaign
parameters and goals, based on the the previous 18 months transactions
• Intermediary and final report export tool
• Possibility to send the data/outputs to the propriatary agency systems (data
collection and dashboard) for the agency to agragate their campaign follow-ups
and get evrything in their own dashboards.

15. Tracking Summary

16. Screenshots : Dashboard

17. Screenshots: Campaign Status

18. Screenshots: Campaign Set-up

19. Information Flow

20. Technical Architecture

21. in a Snapshot
No matter the Adnetworks, the country, the KPIs..… S4M works for
Rich-Media Campaign
100% Of your App Download Campaign
CPC Campaign.
.
Certified by Global Adnetworks (> 60% of the international inventory)
*
*
*: testing
In France, S4M is connected with Time to connect Local Adnetworks:
90% < 1 month
of the local adnewtworks in
Redirect.

22. will soon be an ad biding and buying
platform which will enable you directly to plan, bid, buy, execute and measure brand
advertising on the world’s top mobile and tablet adnetworks.

23. Thank You !