S4M (previously Sam4Mobile) has grown substantially since the last SlideShare. Now with offices in Singapore, New York, Sao Paulo and ever-expanding suite of products, it offers for media agencies and marketers a comprehensive platform including: mobile ad serving, tracking, reports, apps & mobile site life-time-value, attribution tracking, ad network comparison, and ROI calculations.

1. www.s4m.io
PARIS
NEW YORK
LONDON
SÃO PAULO
SINGAPORE
ONE SOLUTION
COMPLETE CONTROL
SMARTER MOBILE MEDIA

2. 1LIMITATIONS
OF DESKTOP AD SERVERS
• High impression
discrepancies
• Lack of conversion tracking
from ad to KPI
2FRAGMENTATION OF APPS
+ MOBILE WEB + TRACKING
• Disaggregated analytics
across multiple systems
• Lack of real-time data for
optimization decisions
3CONSTANT EVOLUTION OF
DEVICES/AD UNITS/PUBLISHERS
• Increased trafficking
management across
multiple adservers and
publishers
4RELIANCE ON AD NETWORKS
FOR DATA SOLUTIONS
• Inconsistency in tracking
across publishers and ad
networks
THE MOBILE
MARKETER’S
DILEMMA

3. SO WE DECIDED
TO BUILD THE
SOLUTION
COMPLETE
CONTROL
ONE
SOLUTION
SMARTER
MOBILE MEDIA

4. S4M: A COMPREHENSIVE
MOBILE AD CAMPAIGN SOLUTION
Mobile Web+App
Adserving+Analytics
Supports rich media,
video
Integrated with
mobile ad networks
Personalized
conversion tracking
An all-in-one
solution
for Agencies

5. #1: A COMPREHENSIVE - MOBILE ANALYTICS SOLUTION
Ad Server
Enterprise grade
Standard, Rich
Media, Video
S4M Tracking
Custom conversions
First party cookies
Universal SDK
Mobile LCM
Life time value
User behavior on site
Attributions
mCRM
User
Impressions
Clicks
Post-click actions
Returning users

6. OUR FUNCTIONALITIES – AD SERVER
• S4M Ad Server is an enterprise grade with an efficient and global reach
• Hosting solution for each territory, to maximize the reach and ensure rapid fill
rates
• Server locations around the globe: EU (France), US (Canada), APAC
(Singapore), Latin America (Brazil)
• Integrated with premium, blind, programmatic, and native ad networks
• Serving IAB verified creative elements:
• Standard
• Rich Media (HTML5)
• Video (VAST tag compliant)

7. S4M IN NUMBERS
1,000+
campaigns
80+
Advertisers
500+
Certified
Ad
Networks/DSP
s/Publishers
5
Offices and
Data Centers
around the
world
Tracking
1B+
Impressions
monthly
20M
Installs
monthly

8. LEARNINGS
50.4%
of clicks
fail!
4.4% of
clicks
drive to an
install
65%
of impressions
are on iOS
34.8%
really use the
APP more than
once.
avg. 3x
performance
improvement
on conversions
by using S4M
5.37%
Avg. CTR on
HTML5

9. CERTIFIED PUBLISHERS AND AD NETWORKS

10. S4M CASE STUDY:
RENAULT “CAPTUR”
KPI: Color Preferences

11. S4M CASE STUDY:
RENAULT “CAPTUR”
KPI: Color Preferences

12. S4M CASE STUDY:
RENAULT “CAPTUR”
Firstmobilecampaignasastandalone
beforetheTVcampaign
1/ OBJECTIVE
3/ ONGOING CAMPAIGN - 10 DAYS
4/ RESULTS
LeverageS4Mplatformformoreefficientadopsandbetter
campaignROI.
Constantmonitoring
andoptimizing
with S4M
Aligned
with the TV
campaign
30million
interstitials
and banners
32%
CTR improvement
0.33€
Optimized
cost-per-visit
(vs. 0.67€ without S4M)
2/ BLAST EFFECT - 2 DAYS
12millioninterstitials
Delivered in 48 hours
100%Shareofvoice
on premium publishers

13. WITH S4M, YOU CAN
MAKE THE RIGHT
MOBILE MEDIA
DECISIONS
Nissan
Mobile Campaign Mobile Site
S4M CASE STUDY:
Nissan “Fil Rouge”

14. WITH S4M ANALYTICS
SOURCES Impressions Clicks CTR(%)
Nissan Fil Rouge
Campaign 1.6 MM 87.8 K 5.31%
.6 MM 37.4 K 6.52%
1.0 MM 50.4 K 4.67%
WITH S4M, YOU CAN
MAKE THE RIGHT
MOBILE MEDIADECISIONS
6.52%
GTR: LANDING
AS % OF CLICKS
SPENT
BUDGET
COST
PER CLICK
COST
PER VISIT
54.14% 100% 1.14€ 0.25€
51.04% 46% 1.08€ 0.29€
56.45% 54% 0.94€ 0.23€
BEST
PERFORMANCE?
0.23€
THIS IS THE BEST
PERFORMANCE

15. S4M: A
COMPREHENSIVE
SERVICE TEAM
1Send your media plan
to S4M Ad-Ops 2S4M certifies publishers
with our ad tags
and helps you
implement site tags
and app SDK - 65
publishers/ ad
networks
http://euad.sam4m.com/
3-436-1-331
3S4M tests analytics
and demonstrates
reporting tool
4Campaign launch
Changes are then
made where needed
5Regular check-ins
to ensure campaign
consistency

16. MARKETER CLIENTS

17. TESTIMONIALS
“The value of real-time mobile ad insight is now a necessity and until now, it was not
possible. Thanks to S4M we see a larger percentage of our mobile ad spend and
where it is performing today than we ever did previously.”
Bertrand Beaudichon, Executive Vice President, Omnicom Media Group
"As business consultants and trusted advisors to our clients, we leverage our global
experience, while utilizing the best technology and data to provide tangible insight
and analysis to drive strategies that deliver dramatic and measurable results. It is for
this reason that we chose S4M for our Mobile/Tablets campaigns."
Aude Marchand, Head of Tracking, iProspect
"With a unique combination of scalable and robust state of the art adtech, tracking &
analytics along with strong client service, S4M delivered largely above our client
expectations. S4M’s buy side adserving and tracking solution is simply way beyond
any Mobile Ad-serving solution we’ve used so far."
Tony Carpentier Co-CEO, Performics

18. THANK YOU!
COMPLETE
CONTROL
ONE
SOLUTION
SMARTER
MOBILE MEDIA