Salvatore Thomas Carbè CV and professional insights report

1. Salvatore Thomas Carbè
Digital Marketing Manager
CV and PROFESSIONAL INSIGHTS
2006 - 2014

2. 3
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
Highlights&Education
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
OUTLINE
Outline 2
2
4
5
Professional timeline
ICCI: insights, projects and results
Gruppo My: insights, projects and results 12
Ballsystem: insights, projects and results 22
Language skills 35
Contacts 36

3. HIGHLIGHTS&EDUCATION
8 years International experience
as digital marketing manager
(Australia, Italy,Turkey)
3
Advanced digital
marketing strategy skills
Advanced digital advertising
skills (sales and lead
generation processes)
Results and !
goal oriented
E-commerce !
management skills
Salvatore Thomas Carbè
Nationality:Italian
DOB: June 8th 1984
Preferred name: Salvatore
BA in International !
Diplomacy and Business !
Bond University, Australia
European Language!
Diploma !
Liceo Don Bosco, Italia
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

4. PROFESSIONAL TIMELINE
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
April 17th 2006
Thanks to a 3 years scholarship!
won through Don Bosco High!
School in Perugia I relocated to
Brisbane, QLD to attend Bond
University and work as Junior
Digital marketing Manager !
at the ICCI.
September 8th 2008
Under the ICCI Professional
Exchange Program (PEP) I was
sent to Koc Univeristesi, Istanbul,
to develop develop a the
University’s Digital Marketing
Strategy and training !
its internal staff.
In November 22nd 2007 I was
named Digital Marketing Manager
of the ICCI managing a team of 5
after having won the ICCI
Innovative Database Award.
September 3rd 2009
After relocating to Italy for !
family related issue I founded !
GRUPPO MY digital marketing
agency with 2 former ICCI
colleagues.
September 14th 2012
Gruppo My’s main client, !
Ballsystem srl, hired the entire
team to work closely on its digital
marketing projects. !
The agency had as business goal!
to create a customer portfolio of 15
high level companies. This goal
was reached by March 2nd 2010.
In June 8th 2010 the team was
broaden from 3 to 5 members
hiring a Web Content manager and
a PPC specialist.
The entire Gruppo My’s team!
currently works for Ballsystem.
4

5. Employer:
Country: AUSTRALIA
Start date:
Job roles:
5
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
ICCI
APRIL 17TH 2006
JUNIOR DIGITAL
MARKETING MANAGER
DIGITAL MARKETING MANAGER
from November 22nd 2007

6. Company description
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
ICCI
The Italian Chamber of Commerce and Industry in Queensland (aka ICCI Queensland) is the
youngest Italian Chamber of Commerce operating in Australia. Established in 1989, it received official
recognition from the Italian Government in 1995 since it is part of the Assocamerestero network and
works alongside 73 other Italian Chambers of Commerce in almost every country in the world.
Currently serving an ever-growing number of members, associate companies and individuals, our aim
is to promote and facilitate trade between Italy and Queensland.!
!
ICCI Queensland has shown a remarkable “can do” attitude that has contributed to its growth and
positioning within the wider business community making it the most pro-active international Chamber
of Commerce in Queensland.
6

7. Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
ICCI
Digital projects 2006 - 2009
1 2
Italian-Australian
Residents database
development and
management
Digital marketing
strategy development
7

8. 1
In 2006 the ICCI started the Italian-Australian Residents database project. The main project goal was !
the establishment and development of a fully digital system to engage Italian-Australian residents in order to
make them partecipate to the 21 official networking/business development events. The ICCI offered several!
options for Italian-Australian residents willing to start new businesses in Queensland and Melbourne Area.
The project starting point was a database of 11k emails deriving by ICCI memberships. !
!
Team:
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
ICCI
Digital Project description
Marketing Manager
Digital Marketing Manager
Junior Digital Marketing Manager
Web developer
Graphic designer
Angela Maruca
Antonio Mircucci
Salvatore Thomas Carbè
Gildo Giuliani
Patrizia Vaglio
8

9. Email and SMS
based marketing
campaign: feedback
A B C
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
ICCI
1
Official Web site redesign
Email marketing campaign set-up
(based on original ICCI file)
SMS marketing campaign set-up
(based on original ICCI file)
!!
Invitation to event A
promoting
a second free entry
Target+guest
free entry participation
to event A
Guest email+relevant
data gathering
(Database implementation)
Invitation to event B
promoting
a second guest
free entry
Online membership sale
Processes Overview
9

10. 17,89
FIRST YEAR!
19,11
22,3
25,6
27,5
29,1
30,7
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
11,8
14,75
16,32
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
ICCI
1
In 10 months 6.600 new emails were gathered from live
events. Meanwhile 13.100 emails were gathered online !
through web site traffic generation. In terms of revenues, by
July 2007 were raised 2,32 Million AUD from online
membership sales. The entire team budget used for the
project (salaries included) was 320.000 AUD.!
32
24
16
8
0
11
September 06 November 06 January 07 March 07 May 07 July 07
10

11. 2,32
FOLLOWING PERIODS!
3,1
3,7
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
ICCI
1
The entire project was ran under my supervision until
December 2008. In terms of revenues the project raised 3.1
Million AUD in the second period. By the end 2008 the project
turnover was 3.7 Million AUD. The total number of emails
gathered in 38 months has been a running total of 69.000
units.!
3,8
2,85
1,9
0,95
0
Sep 06 - July 07 Sep 07 - July 08 Sep 08 - Dec 08
11

12. Company:
Country: ITALY
Start date:
Job role:
SEPTEMBER 3RD 2009
12
DIGITAL MARKETING MANAGER
CO-FOUNDER
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
GRUPPO MY
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

13. GRUPPO MY
Company description
After relocating to Italy for family related issue I founded GRUPPO MY digital marketing agency with two
former ICCI colleagues. The agency had as business goal to create a customer portfolio of 15 high level
companies. This goal was reached by March 2nd 2010. In June 8th 2010 the team was broaden from 3 to 5
members hiring a Web Content manager and a PPC specialist. Gruppo My turnover in 2009 was 178.000!
Euros. 2011 was the best agency year in terms of turnover with 723.000 Euros in 12 months. !
!
Gruppo My customer portfolio included among its clients:!
!
Flavio Bandiera - Canon Ambassador and International wedding photographer !
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
!!!!
13

14. Digital projects 2009 - 2011
1 2
Development and
management
of 15 digital
marketing projects
as agency.
Creation and
development of the
Social ToolBox project.
14
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
GRUPPO MY
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

15. Digital Project description: Flavio Bandiera International Wedding photographer
In May 2009 Gruppo My found one of its main clients: the International wedding photographer Flavio
Bandiera. Despite Mr Bandiera was already well known in the industry thanks to his art work he was!
interested in the opportunity of broadening his clients portfolio in Russia, United States and Australia thanks
to digital marketing. Flavio Bandiera’s main target were upper class couples.
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
1
Digital Marketing Manager
Web developer
Graphic designer
Salvatore Thomas Carbè
Gildo Giuliani
Patrizia Vaglio
GRUPPO MY
Team
15

16. Contact form
landing page
A B C
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
Processes Overview
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
1
Official Web site redesign
Adwords PPC campaign set-up
SEO and SEM strategy
Social media portfolio campaign
Invitation to Flavio’s
headquarter (Turin)
to live a free custom customer
experience.
!
Customer engagement
on traditional media and
social media campaigns
after shooting sales.
GRUPPO MY
16

17. NUMBER OF TOP LEVEL LEADS
24
21 22
16
27
21 20
23
19 19
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
22
17
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
1
In 12 months the team collected 265 top level leads (leads
which have been turned at least into one (1) face-to-face!
meeting at Mr. Bandiera’s headquarter). 31% (82) of these
leads were turned into sales generating 616.000 Euros.!
the entire project cost including agency fees and !
digital advertising have been 55.000 Euros in 12 months.
GRUPPO MY
28
21
14
7
0
14
May 10 June 10 July 10 August 11 September 10 October 10 November 10 December 10 January 11 February 11 March 11 April 11 May 11
17

18. GRUPPO MY
Digital Project description: Social ToolBox, Social media in a Box
In 2011 Gruppo My developed its first own project: Social ToolBox. SocialToolbox is a small box similar to a
SMARTBOX/MOVEBOX designed to provide to companies professional a complete starter kit to get
businesses online. The 2010 Italian digital market survey showed that only 21% of Italian companies had a
website, 19% was using at least one social media channel and only 11% was using e-commerce to improve
sales. Due to these data we designed a small box to be sold online and in stores to educate the national
market on digital marketing. Simply buying a small box each professional or company owner could have a
Digital starter kit to bring his/her business online. The box included a USB drive pen with a complete (video
and e.book) Digital marketing basic training, web site development and 12 months pre-set digital marketing
strategy. All the mentioned for just 250 Euros. !
!
Team:
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
2
Digital Marketing Manager
Web developer
Graphic designer
Salvatore Thomas Carbè
Gildo Giuliani
Patrizia Vaglio
18

19. Our mascotte Tibby!!
designed by the Artist Massimo Fratini
19
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
GRUPPO MY
Social ToolBox: how it looks like!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

20. A B C
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
2
Official Web site design
Adwords PPC campaign set-up
SEO and SEM strategy
Social media campaign
!
Offline sales (retail)
Customer buys STB
and activates the
validation code
In 5 working days
customers receives
basic website and
DM strategy
!
Online feedback
Phone call based
feedback
!
GRUPPO MY
Processes Overview
20

21. DIGITAL RESULTS AND REVENUES
163
174
159
NUMBER OF STB SOLD PER MONTH
151 145
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
139 140
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
2
In 9 moths the total project revenue has been of 400.000!
Euros. 67% (268K Euros) of the project revenue was made
directly by online sales with 1.072 Social ToolBoxes sold.!
33% of sales was made by direct in store sales in 3 different
regions (Umbria, Tuscany and Lazio). The entire project !
cost (online advertising included) has been of 45.000 Euros.
GRUPPO MY
180
135
90
45
0
May 11 June 11 July 11 August 11 September 11 October 11 November 11
21

22. Company:
Country: ITALIA
Start date:
Job role:
JANUARY 8TH 2009
22
DIGITAL MARKETING MANAGER
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
BALLSYSTEM
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

23. BALLSYSTEM
Company description
23
In November 2011 the main Gruppo My client, Ballsystem, hired the entire agency staff to develop its digital
marketing projects through a dedicated team. Ballsystem is the market leader in the repair of traffic damage
without varnishing, leaving the original varnish of your vehicle intact. Ballsystem finds the best solution to
every problem, intervening quickly and efficiently and using innovative methods that yield immediate
results. The company has created an extensive network of BallSystem points, which has now spread
worldwide. This is an open system, integrated with the local communities it operates in, with which BS
works hand in hand.!
!
The systems thus become complementary, with activities being carried out fully independently yet
interacting with one another in order to guarantee customers with the best results possible. The dynamic,
flexible nature of a business network such as BallSystem allows for an exceptionally close connection with
the local area, coupled with a major capacity for expansion, making BS a continually growing company.!
BallSystem services are aimed at a wide range of customers at all levels: vehicle fleets, hire companies
logistics service providers, car manufacturers and insurance companies, as well as showrooms, body
shops and private customers. Specific methods are used for each category, decided on by the company
following consulting and analysis to determine the most effective way to work together.
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

24. Digital projects 2012 - 2014
$PE
-FWBBEJODBTUSPTVEVFQPMJEJõFSFOUJ
1 2 3
$PE
-FWBBEJODBTUSPTVEVFQPMJEJõFSFOUJ
Partner affiliation PDR Tools
Ecommerce
Digital marketing
partner training
24
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
BALLSYSTEM
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

25. BALLSYSTEM
Digital Project description: Ballsystem Green Partner affiliation
Ballsystem was seeking the opportunity to improve its auto-body shops network as main goal of its national
business development. Ballsystem offers a training based opportunity to its partners which involves a 6.000
Euros annual fee for 5 years. Being a B2B digital marketing project the team worked closely with the Sales
department to better mix online lead generation, demand generation and offline actions. When the project
started it counted an asset of 23 affiliates and a potential customer database (email) of 195 companies which
resulted suitable to become partners.
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
1
Digital Marketing Manager
Web developer
Graphic designer
Salvatore Thomas Carbè
Gildo Giuliani
Patrizia Vaglio
Team
25

26. Contact form
landing page
A B C
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
Processes Overview
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
1
Official Web site redesign
Adwords PPC campaign set-up
SEO and SEM strategy
Social media campaign
Email marketing campaign
WhatsApp marketing campaign
B2B lead acquisition
!
Customer online feedback
BALLSYSTEM
26
Live business
meeting

27. NUMBER OF TOP LEVEL LEADS AND REVENUES
18
23
19
22
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
17
BALLSYSTEM
15
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
1
In 6 months the project collected 114 top level leads !
(leads which responded to 12 specific criteria such as !
auto body shop offering, number of employee, regional
provenience). 35 out of 114 leads have been turned into
Ballsystem Green partners generating 210.000 Euros!
from the beginning, with a prospect 5 years income !
of 1,05M Euros. The project budget was set at 10.000 Euros.
23
17,25
11,5
5,75
0
March 14 April 14 May 14 June 14 July 14 August 14
27

28. 28
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
BALLSYSTEM
Facebook ADS campaign example
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

29. 29
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
BALLSYSTEM
Facebook ADS campaign results
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

30. 30
B2B lead generation campaign example
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
BALLSYSTEM
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

31. 31
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
BALLSYSTEM
B2B landing page example
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

32. BALLSYSTEM
Digital Project description: PDR Tool Kit E-commerce
In 2013 Ballsystem decided to partner with A1 Tool, the main PDR tools reseller in the US. !
A1 Tool was presented a well established digital presence and a functional e-commerce platform.
Ballsystem and A1 Tool agreed on a success fee based digital project letting our team create and manage a
digital marketing strategy to improve online sales. Thanks to a pre-existing email pdr techs database and
online advertising (PPC) our team improved A1 Tool on lie sales of 6,9%.
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
2
Digital Marketing Manager
Web developer
Graphic designer
Salvatore Thomas Carbè
Gildo Giuliani
Patrizia Vaglio
Team
$PE
-FWBBEJODBTUSPTVEVFQPMJEJõFSFOUJ
$PE
-FWBBEJODBTUSPTVEVFQPMJEJõFSFOUJ
32

33. PROJECT REVENUES
BALLSYSTEM
33
2 Thanks to the project Ballsystem achieved a total revenue of
387.000 Euros in commissions (10%) in 16 months.
16,32
17,89
19,11
22,3
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
$PE
-FWBBEJODBTUSPTVEVFQPMJEJõFSFOUJ
$PE
-FWBBEJODBTUSPTVEVFQPMJEJõFSFOUJ
11,8
14,75
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
24
18
12
6
0
11
February 13 June 13 September 13 December 13 February 14 April 14 June 14

34. BALLSYSTEM
Digital Project description: Digital Marketing training
Due to digital marketing results, Ballsystem
management decided to offer to its main partners a
series of!
free digital marketing seminars. The training was used
to further strengthen business partnership by showing
company results and successful case histories. The
digital marketing seminar were dedicated to marketing
managers and staff of BASF ITALIA (Coating) and
DIRECT LINE (Insurance). The seminars were held
between February and June 2014 for a running total
of 40 hours on specific topics such as Digital Strategy,!
Social media Marketing and Digital marketing
Management. Being the main project goal pure
branding its direct effects could not be determined in
the short term.
Salvatore Thomas Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.
3
34

35. 35
Mother tongue
Fluent
Fluent
Intermediate
Basic
Salvatore Thomas Carbè | Digital Marketing Manager | stcarbe@gmail.com | +39 339 31 55 737!!
LANGUAGE SKILLS
This document and any file transmitted with it is intended only for the person or entity to which is addressed and may contain information that is privileged,
confidential or otherwise protected from disclosure. Copying, dissemination or use of this email or the information herein by anyone
other than the intended recipient is prohibited.If you have received this document by mistake, please notify us immediately by email, telephone or fax.

36. Contacts
f
Via della Villa 23
06132 San Niccolò di Celle
Deruta- Italy
!
t +39 339 31 55 737
Email
stcarbe@gmail.com
Blog
www.stcarbe.com
LinkedIn
Salvatore Thomas Carbè
Facebook
www.facebook.com/salvatore.carbe
YouTube
Salvatore Thomas Carbè
36