Salmat has partnered with the acclaimed Australian Consumer, Retail, and Services (ACRS) Research Unit to investigate how Aussie consumers shop the End of Financial Year Sales.
Positioned within the Monash Business School's Department of Marketing, ACRS has a 35-year history as a globally respected source of retail, services, consumer and marketing knowledge.
Their ACRS Omnibus tracker is a quarterly tracking study of consumers’ multichannel preferences and behaviour, based on an online survey of 500 Australian shoppers.
We’ve created a slideshare with all the key findings from the research with tips on how to take advantage of the insights.
To talk to us about how Salmat can help you prepare, call 1300 725 628 or visit our website https://www.salmat.com.au
Visit our blog to read about the latest marketing best practice and trends: https://www.salmat.com.au/blog
Or explore our library of downloadable marketing guides here: https://www.salmat.com.au/marketing-guides
About Salmat
Salmat is a leading Australian marketing services business. We partner with our clients to help them with the constant pressure of acquiring and servicing their customers, week-in, week-out. With media, digital and contact capabilities, we have the right solutions for our clients, enabling them to Reach, Convert and Serve more customers.
Founded in 1979, Salmat has evolved from a small letterbox distribution business to an ASX-listed company. With a talented team across four countries we work with some of Australia’s most recognised and trusted brands to manage billions of customer interactions every year.
2. We teamed up with the Australian Consumer, Retail,
and Services (ACRS) Research Unit in Monash University
to find out how Australians shop EOFY sales.
HERE’S WHAT SHOPPERS TOLD US
3. LAST YEAR
28% OF OUR
SHOPPERS
BOUGHT
SOMETHING
IN THE EOFY
SALES
%
20. 37%
35%
HOME APPLIANCES (37%) AND FURNITURE/HOMEWARES (35%)
BEING THE TWO MOST POPULAR PRODUCT CATEGORIES
SHOPPERS WERE PLANNING TO
PURCHASE FROM IN THE UPCOMING
2018 EOFY SALES