Overview: Situational analysis Our goals Objective Strategy format Planning and publishing Community management Tactics Situational analysis Our goals Objective Strategy format Planning and publishing Community management Tactics

1. Social
Media
Strategy
MAY 16, 2021 TO 1/11
TN
salma abo amra

2. DISCUSSION POINTS
Overview
Situational analysis
Our goals
Objective
Strategy format
Planning and publishing
Community management
Tactics
Current performance
Comparative analysis
Swot analysis
Segmentation
Positioning
Digital marketing pillars

3. SITUATIONAL
ANALYSIS
1.CURRENT PERFORMANCE

4. SITUATIONAL ANALYSIS
CURRENT PERFORMANCE ON LINKEDIN
CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY
Page views:52
Unique visitors :19
Custom button clicks :11
total followers:51

5. SITUATIONAL ANALYSIS
CURRENT PERFORMANCE ON LINKEDIN
CURRENT PERFORMANCE FROM 1 MAY TO 16 MAY
Top locations: India ((We will work to amend this point to reach
the Saudis)
Top job functions: Business Development
Top seniorities:
Top industries
Marketing -Engineering-Sales-Media and Communication-
OperationsAdministrative-Arts and Design -Education -
Healthcare -Services
Entry –Senior-Director-CXO -Manager -VP
Industrial Automation-Construction-Marketing and Advertising-
Information Technology and Services-Information Services-
Financial Services-Real Estate-Education Management-
Building Materials-Retail
Top company sizes:1 to 50 employees-501 to 1,000 employees
to 10 employees-51 to 200 employees

6. Tweets earned 841 impressions over this 28 day period
SITUATIONAL ANALYSIS
CURRENT PERFORMANCE ON TWITTER
CURRENT PERFORMANCE FROM 16 APRIL TO 16 MAY
videos earned 3 views over this 28 day period
his 28 day period, we earned 30 impressions per day.
Tweet impressions :841 it increased 120.7%
Profile visits :95 it increased 111.1%
total followers:691
MAY 2021 SUMMARY: Tweets:4
Tweet impressions:737
New followers:5
Profile visits:81

7. COMPARATIVE
ANALYSIS
We are targeting two different markets, the
customer market, and the corporate market
For more information about competitors, please
view this file

8. Based in Riyadh, Saudi Arabia, “BDAS” was founded
in 2017 with
hard work and ambitious young management, today
we’re
considered one of the leading providers for smart
solutions and
technology services in the MENA Region.
It began in 2017. Back then we were a small business
with single
store in Jeddah, Saudi Arabia.
BDAS Today, we are privileged to connect with
hundreds of
customers with exceptional products and Services,
with core
founders of 7 entrepreneurs, in 3 Branches at Riyadh,
Jeddah KSA
and Cairo, Egypt.
01 Strengths
The company was established more than four years and has several
branches and offers a variety of services and many products
02
03
04
Weaknesses
The company was not interested in internet marketing
Opportunities
Many companies in Saudi Arabia are not interested in social media
marketing, so this is a good opportunity to create awareness of our
brand
Threats
Outperform other companies in marketing through Google
SWOT Analysis

9. OUR GOALS
Increasing brand awareness

10. OUR OBJECTIVE
Monitor customer feedback and manage online word of mouth
and reputation
Increase interaction on our pages
Reaching from 0 to 12 LEAD
Increasing the number of followers on Twitter to 1500 followers
And for 600 followers on LinkedIn

11. STRATEGY FORMAT
1.SEGMENTATION

12. Strategy format
(Segmentation)
We will divide our target market into
companies and target customers
In companies, we will focus on the owners
of companies and holders of important
positions in companies
With clients, we will focus on targeting
customers with above-average incomes

13. Target Market (B2B)
Company size: We will target large and medium companies
Company site: We will target companies located in Saudi Arabia
Company industries: hospitals - construction and reconstruction -
hotels
Needs:
Motivations: Success stories, offers, and product features
Facilitate work within the company and
raise the level of the company

14. Target Market (B2C)
By age: from 16 to 45 women and men
By economic segment: High income
Spending habits:Most of the time she spends her money on things
that bring her happiness and change
Needs: Facilitating work at home
Motivations: Success stories, offers, and product features
to have the most modern device

15. DIGITAL 2021: SAUDI ARABIA
There were 33.58 million internet users in Saudi Arabia in January 2021.
The number of internet users in Saudi Arabia increased by 1.3 million
(+4.2%) between 2020 and 2021.
Internet penetration in Saudi Arabia stood at 95.7% in January 2021.

28. DIGITAL
MARKETING
PILLARS
We will market through inbound marketing
LinkedIn: Will focus on corporate marketing
Twitter: Will focus on marketing to clients
REPUTATION & COMMUNITY MANAGEMENT
We will focus on creating a good reputation with our clients

29. An integrated system company
Mintstint 07
Positioning
the best quality in the competitive market
We offer various services and exclusive offers

30. Our identity
We will focus on LinkedIn on writing content in English and on Twitter in
Arabic
In colors, we will focus on choosing the logo colors (green and white), and
in designs we will focus on placing the logo in a fixed place and writing in a
specific font in all designs

31. PLANNING AND PUBLISHING
What do we want?
Marketing for products in a new and innovative way, and
marketing our services by displaying their features
Number and type of posts:
8 posts
7 Design
1 video
Nearby occasions:
19/7 Eid al-Adha
August 9, Hijri New Year
9/32 Saudi National Day
October 18 Prophet's birthday
12/18 International Day of the Arabic Language

32. COMMUNITY
MANAGEMENT
Customer complaints
We must respond to any problems facing
customers as quickly as possible and in the
best way. Also, we must follow up with the
customer if the problem recurs again or not .
1.
Comments
Comments must be responded to
in a manner that encourages
taking an action and by friendly
way too , within 1 to 2 hours of the comment
2.
Inquiry
within 1 to 2 hours of the message
3.

33. from 1/6 to 1/8
(Awareness )The stage of creating brand awareness by introducing products And services
from1/8 to 1/10
consideration )
Make introductory videos about the products and how to use them
from 1/10 to 1/11
(Action and desire )
we started producing various discounts and presenting the company's success stories and the company's clients
TACTICAL PLAN

34. KPI
Main goal
Increase leads and improve the
presence on social media.
Smart objective
Increase interaction and follows on Twitter
and LinkedIn
Bringing Twitter to 1500
And LinkedIn for 600
Measurement
Report the number of new followers from old followers

35. SOME CAMPAIGN IDEAS
A marketing campaign for electronic speakers that will focus on showing the
features of the headphones and how they make you feel like you are in the cinema
Video Motion Graphics to display the products and services of Bidas, and it includes
many services other than smart homes
Campaign to spread the advantages of the company
A campaign targeting companies to link introduction services and smart homes
How do you make a cinema inside the house?
Bdas, not just
Why Bdas
Safe on the outside, smart on the inside

36. SOME ADDITIONAL MARKETING
PROPOSALS.
Contracting with media influencers to send them part of its products so that they
can do a review for it.
Make a discount on the products if their owner makes a review on the page
Emphasis on our customers to follow us on the page on LinkedIn and Twitter

37. THANKS FOR
YOUR TIME !