This document summarizes a presentation on using content strategy for better user experience. It discusses employing empathy in content, using user research to inform content questions. It also addresses ensuring content is readable and understandable, and that language does not hurt or offend. The document outlines that content systems provide infrastructure like information architecture and metadata to enable customizable content access. Finally, it states that great teams have processes and culture allowing smart content decisions through roles, approvals, training, and community. The overall message is that editorial focus, empathy, content systems, and teams can result in better user experience.