2. 1
To: Johnnie Dobbs, Executive Vice President of Logistics
From: Sally Loewen, Supply Analyst Consultant
Date: April 11, 2014
Issue: Keeping Wal-Mart’s Supply Chain a Key Competitive Advantage
How can Wal-Mart’s supply chain remain a key competitive advantage for Wal-
Mart as it sees it’s first profit decline in over a decade?
Because Wal-Mart is able to offer the lowest prices, maintain a centralized
operating base, use self-distribution and maintain tight supplier relationships it
continues to be North America’s number one retailer. Even though distribution
costs are only 1.7% of sales, Wal-Mart recognizes that there is excess inventory.
With the aim to reduce inventory by $6 billion and to meet a target of holding
inventory growth to half the level of sales growth, Wal-Mart needs to make
changes. Changes need to be made to keep their supply chain more efficient
maintaining a higher net profit and in the end offering the lowest price to its
customers.
Recommendations for Wal-Mart’s supply chain in the immediate future are to
further analyze the current inventory level and it’s cost.
It is also recommended to upgrade the Retail Link Software and analyze the
current forecasting methods and communication to the distribution centers.
The next steps would be to establish cross-functional teams implementing
lean initiatives with the main objective of minimizing inventory levels. One
example of excess inventory exists at the store level when employees spend
time sorting through truckload to find fast selling items.
Information for the cross-functional team would include benchmarking other
retail chains inventory restocking systems. The competition is threatening to
Wal-Mart with competing information systems, through a broad range of
products and services and other low cost large retailers.
It is recommended that Wal-Mart design new transportation trucks and trailers.
In the long term it is recommended that to ship directly to the stores to help
eliminate inventory carrying costs.
Finally it is also recommended that Wal-Mart mandate that all merchandise or
packaging get RFID tags. Radio frequency identification tags can be put on
individual or case package.
The metrics include monitoring the financials to previous years, gross margin,
and percentage of inventory to net sales and cost of sales to net sales.
Competitors financial information should also be monitored and know the
percentage increase in sales from the competition is important for Wal-Mart
maintaining it cost leadership position. A complete supply chain performance
metrics will include customer satisfaction, employee satisfaction, time, and costs;
forecast accuracy, inventory levels and stock out.
If Wal-Mart can minimize inventory substantially and operate with a leaner
distribution system it will be more competitive in when establishing stores in other
countries.
3. 2
Problem Statement
How can Wal-Mart’s supply chain remain a key competitive advantage for Wal-
Mart as it sees it’s first profit decline in over a decade? With the aim to reduce
inventory by $6 billion and to meet a target of holding inventory growth to half the
level of sales growth, Wal-Mart needs to make changes. Changes need to be
made to keep their supply chain more efficient maintaining a higher net profit and
offering the lowest price to its customers.
Size-Up
Johnnie C. Dobbs, new executive vice-president of logistics wondered what he
could do to ensure that Wal-Mart’s supply chain remained a key competitive
advantage for his firm. As of late the company had been unable to meet its self-
imposed target of holding inventory growth to half the level of sales growth.
Wal-Mart wanted to stay above the competition but other retailers were also
using upgraded information systems. Other retailers were also using bar codes,
shared sales data with suppliers, had in house trucking fleets, and possessed
computerized point of sale systems that collected item level data.
The background of Wal-Mart began with the strategy of offering a broad
assortment of quality merchandise and service at the lowest prices. The stores
were supplied through self-distribution and tight relationships were developed
with suppliers. Some of Wal-Mart’s initiatives to drive prices down include the
rollback campaign funded by suppliers, standardized case sizes.
Currently Wal-Mart’s strengths are a high volume of sales spanning 15 countries.
Distribution costs are low at only 1.7% of sales. Wal-Mart also has backhaul
revenue of $1 billion a year to utilize empty return trucks. Wal-Mart still uses a
centralized operating base.
Currently some of Wal-Mart’s weaknesses exist in a timely unloading system at
the store level. Wal-Mart also has excess inventory and is hoping to reduce $6
billion. Threats from competition come from various segments and other retailer
using advanced data information systems. Wal-Mart also has a negative
reputation due to its tight relationship with supplier and treatment of employees.
Wal-Mart uses a system called Retail Link to communicate and refill warehouses
and to communicate real-time sales data with suppliers. They also were one of
the first to use a central database, store level point of sale, satellite network and
barcode system. The communication to suppliers also included forecasting. The
vendor managed inventory program required suppliers to restock to agree upon
service levels.
4. 3
Remix is a system aimed to reduce the percentage of out of stock merchandise
at stores by redesigning its network of distribution centers. The aim was that fast
moving merchandise would go to dedicated “high velocity” food distribution
centers. These centers were smaller, had temperature controls and had less
automation.
Due to the broad range of products and services it provides it competes with a
broad segment of stores including grocery, clothing, department and wholesale.
Wal-Mart’s large retailer competition is retailers such as Costco, Target Corp,
Home Depot and the Kroger Company in the U.S. When looking at comparable
same store sales for retail competitor we see those Wal-Mart stores show a 3%
increase and Sam’s Club store show a 5% increase in sales. Wal-Mart’s strong
competition is with Costco with a 7% increase in sales, Kroger Co. with a 5.9%
increase in sales, Safeway Inc. with a 5.9% increase in sales and Target Corp a
5.6% increase in sales. Larger retailer competition in other countries includes
Carrefour SA in France, Metro AG in Germany and Royal Ahold in Holland. Wal-
Mart’s is one of the top retailers that accounts for only 30% of worldwide retail
sales and with billions sold in various categories Wal-Mart could capture more
sales per category.
Analysis
S.W.O.T. Analysis
Strengths
$312.4 billion in sales from operations spanning 15 countries
Distribution costs only 1.7% of its cost of sales
In 2006 Wal-Mart operated approximately 3,900 stores in the United States
and 2,600 stores in 13 other countries
Wal-Mart has internal analysts that work to forecast demand as well as
working with suppliers. External data goes into the forecast and these
include weather and economic forecasts.
The supplier network is able to access real time sales data
Wal-Mart had backhaul revenue of more than $1 billion per year
Due to trucking employees that were non-unionized and in-house Wal-Mart
was able to improve delivery procedures, make adjustment to the entire
fleet and improve on communication.
Wal-Mart believed in centralization because of lower costs and improved
communication between different divisions and their head office continues
to be located in Bentonville, Arkansas.
Wal-Mart caters to the areas demographics called the “stores of the
community
Employees are kept up to date with detailed information at daily meetings
Distribution centers had real time information and manufactures received
5. 4
information as soon as an item was purchased
Employees were able to manually input orders in anticipation of changes in
demand. This was different for retail competitors.
Weaknesses
Delays in restocking shelves occurred when there was an increase of
grocery store items and employees spent time sorting through truckloads
of arriving merchandise to find fast selling merchandise
Wal-Mart had excess inventory and by 2006 was hoping to eliminate as
much as $6 billion in excess inventory.
Wal-Mart relies on it warehouses and distribution centers to keep the
logistics distribution system efficient but this involves additional
warehousing costs that may not be most beneficial to the company
Opportunities
Wal-Mart could further increase its net sales from the competition with
increased services
Wal-Mart could expand and open stores to cater to various demographics
that there current product and services haven’t captured.
With technology always advancing Wal-Mart could improve its
communication and data collection from suppliers
Wal-Mart could continue to locate in various countries
Wal-Mart could continue to learn more effective distribution systems by
benchmarking the competition
Wal-Mart’s is one of the top retailers that accounts for only 30% of
worldwide retail sales and with billions sold in various categories Wal-Mart
could capture more sales per category. A full list of sales in each category
that could be captured is listed in quantitative analysis.
In March 2006 Wal-Mart purchased a majority share in Central American
Holding Company, giving it control over 375 supermarkets and stores in
Central America
In Mexico and Canada Wal-Mart is the largest retailer and enjoys strong
profits
Threats
Other retailers were using bar codes, shared sales data with suppliers, had
in house trucking fleets, and possessed computerized point of sale
systems that collected item level data
Due to the broad range of products and services it provides it competes
with a broad segment of stores including grocery, clothing, department
and wholesale
Wal-Mart’s large retailer competition is retailers such as Costco, Target
Corp, Home Depot and the Kroger Company in the U.S. Larger retailer
competition in other countries includes Carrefour SA in France, Metro AG
in Germany and Royal Ahold in Holland. When looking at comparable
same store sales for retail competitor we see those Wal-Mart stores show
6. 5
a 3% increase and Sam’s Club store show a 5% increase in sales. Wal-
Mart’s strong competition is with Costco with a 7% increase in sales,
Kroger Co. with a 5.9% increase in sales, Safeway Inc. with a 5.9%
increase in sales and Target Corp a 5.6% increase in sales.
With Wal-Mart being non-unionized, union started targeting Wal-Mart and
because of its size it became a target for the competition
Wal-Mart has a negative reputation due to its tight relationship with
suppliers dictating what they do, payment entirely on Wal-Mart’s terms,
which the supplier’s suppliers are.
In the U.K. Wal-Mart doesn’t hold as strong a presence as the market
leader TESCO.
Wal-Mart wasn’t as successful in South Korea as it hoped to be.
Wal-Mart exited the German market with losses of about 1 billion
Qualitative
Background
Wal-Mart’s strategy is to provide a broad assortment of quality merchandise
and services at “everyday low prices”. Due to the broad range of products
and services it provides it competes with a broad segment of stores
including grocery, clothing, department and wholesale
From Sam Walton’s experience and realizing there was a new trend toward
discount retailing he opened warehouse style stores and from necessity
supplied this store through self-distribution. Sam Walton and senior
management worked directly with suppliers to ensure that the correct mix
of staples and new items were ordered. The suppliers began to set up
offices in Bentonville, the home of Wal-Mart head office, with analysts and
managers to support Wal-Mart’s business.
Wal-Mart introduced their private label in the 1980’s generating higher
margins that branded products
Wal-Mart was one of the first to use a hub and spoke design for distribution
to saturate the area within a day’s driving distance of the distribution
centers in able to gain economies of scale. To ensure that cases moved
efficiently through the distribution centers, Wal-Mart worked closely with
suppliers to standardize case sizes and labeling. Merchandise purchased
from offshore locations was processed at coastal distribution centers
before shipment to U.S. stores.
The retail strategy of Wal-Mart displayed products at a steady price and not
discounted on a regular basis. Wal-Mart introduced the price rollback
campaign which were funded by suppliers with the goal of increasing
product sales between 200 and 500 percent
Wal-Mart stores operated with real-time information and merchandise could
be sent to stores automatically and manufactures were notified as soon as
an item was purchased. Employees could manually input orders in
7. 6
anticipation in changes of demand.
In the mid 1980’s Wal-Mart invested in a central database, store-level point
of sale systems, and a satellite network. It also implemented UPC bar
codes and used external information in its forecast.
In the 1990’s Wal-Mart developed Retail Link, the largest civilian database
in the world. Wal-Mart expected their suppliers to proactively monitor and
replenish product on a continual basis. Wal-Mart also becomes one of the
first to use CPRF-collaborative planning, forecasting and replenishment.
The vender managed inventory program required suppliers to restock to
agree upon service levels.
Sam Walton and his management team would often benchmark its
competition.
Wal-Mart believed in centralization because of lower costs and improved
communication between different divisions and their head office continues
to be located in Bentonville, Arkansas.
Wal-Mart was able to thrive in a non-union environment
Remix
Remix aimed to reduce the percentage of out of stock merchandise at stores by
redesigning its network of distribution centers. The aim was that fast moving
merchandise would go to dedicated “high velocity” food distribution centers.
These centers were smaller, had temperature controls and had less automation.
RFID Tags
RFID tags were mandated on merchandise shipped by Wal-Mart’s top 100
suppliers and were an attempt to increase the ability to track inventory. This was
a way to increase in stock rates and reduce tracking costs. It also meant that
smart applications would be able to direct our associates to where the product is
so that shelves can be replenished sooner. This would also help Wal-Mart track
promotion effectiveness and reduce out-of-stock sales losses and overstock
expenses. RFID rage readers were at the dock where merchandise came in,
throughout the back room, at the door from the stockroom to the sales floor and
at the box crushing station.
Retail Link Database
Wal-Mart’s Retail Link Database gathers information at the store level and then
the data is transmitted to the supplier network and the distribution centers. Data
is transmitted via a Global Satellite Network. The database is located in
Bentonville headquarters. The supplier network is able to access real-time sales
data. Wal-Mart’s internal analysts work to forecast demand, working with
suppliers. Included in this forecasting is external data such as weather forecasts
and economic forecasts. Merchandise is then shipped to distribution centers.
8. 7
Quantitative
Wal-Mart stores sold $312.4 billion in sales in 2006 and the next biggest
global retailer is $88.2 billion in sales.
In 2006 Wal-Mart operated approximately 3,900 stores in the United States
and 2,600 stores in 13 other countries
Wal-Mart stocked more than 100,000 SKU’s
Researchers estimated that 25 percent of out-of-stock inventory was either
misplaced on the floor or miss-shelved in the back room and 8 percent of
merchandise was out of stock at any given time resulting in lost sales.
Wal-Mart stores with RFID had 16 percent fewer stock outs. RFID tags
cost 17 cents each
Wal-Mart as the world’s largest retailer has more than 6,500 stores
worldwide. The company has 1.8 million employees worldwide. It is
estimated that Wal-Mart serves more than 138 million customers per week
Wal-Mart had backhaul revenue of more than $1 billion per year
$312.4 billion in sales from operations spanning 15 countries
Distribution costs only 1.7% of its cost of sales
Wal-Mart had 75,000 people working in the logistics department and 114
U.S. distribution centers.
In the 2006 fiscal year ended January 31, the company posted a sales
increase of 9.5 % from the previous year while its inventory grew 8.2%.
The previous year sales increased by 11.3% while inventory grew 11.8%.
U.S. retail sales reached 2.8 trillion in 2005. Listed are the various
categories and sales for that category
9. 8
When looking at comparable same store sales for retail competitor we see those
Wal-Mart stores show a 3% increase and Sam’s Club store show a 5% increase
in sales. Wal-Mart’s strong competition is with Costco with a 7% increase in
sales, Kroger Co. with a 5.9% increase in sales, Safeway Inc. with a 5.9%
increase in sales and Target Corp a 5.6% increase in sales.
Competitors Financial Information in Millions
Company Sales COGS SG & A Net
Income
% of Total
Companies
% of
Sales
Inventories % of
Sales
Assets
Albertsons Inc. 40,358 29,038 10,082 446 2.35% 1.11% 3,036 7.52% 17,871
Federated
Department
Stores
22,390 13,272 6,980 1,406 7.41% 6.28% 5,459 24.38% 33,168
Gap Inc. 16,023 10,154 4,124 1,113 5.86% 6.95% 1,696 10.58% 8,821
Kroger Co. 60,553 45,565 11,027 958 5.05% 1.58% 4,886 8.07% 20,482
Sears Holding
Corp.
49,124 35,505 10,759 858 4.52% 1.75% 9,068 18.46% 30,573
SafewayInc. 38,416 27,303 11,113 561 2.96% 1.46% 2,766 7.20% 15,757
Target Corp. 52,620 34,927 11,185 2,408 12.69% 4.58% 5,838 11.09% 34,995
Wal-Mart Stores 312,427 240,391 56,733 11,231 59.17% 3.59% 32,191 10.30% 138,187
Total 18981
The table above shows Wal-Mart’s financial information in 2004 compared to
other retail segments. These amounts are in millions of dollars for example sales
for Wal-Mart was $312,427,000,000. Wal-Mart sales are almost 60% of these
top 10 retailers. When looking a percentage of net income compared to sales
we see that Wal-Mart is in the midrange and this would be due largely to Wal-
Mart’s pricing strategy. Wal-Mart requires to and does sell more to make more.
When looking at the percentage of inventory compared to sales Wal-Mart once
again is in the midrange at 10.3%. From comparing these top ten retailers we
see that the lowest inventory level is 7.2% of sales. Wal-Mart could benefit from
benchmarking inventory levels and restocking systems with Safeway, Kroger Co.
and Albertsons Inc. Although these are all grocery stores, implementing a leaner
and just in time inventory system it would be a huge cost savings to Wal-Mart.
10. 9
This table shows the key financial figures for 2000 to 2006. From table we can
see that the increase in net sales in 6 years almost doubled. The cost of sales
also almost doubled and net income did double and was an increase of
$5,907,000,000. The percentage of cost of sales to net sales went down over 6
years by 1%. This is a positive trend but there is room for improvement in this
area. High inventory levels would be one area that this percentage could
improve. Percentage of net income to net sales shows a growth of 0.19%.
Although this is an increase it is not by much and once again reducing high
inventories and eliminating waste could help improve this area. The last
comparison is in % of inventory to net sales. We see here that the percentage is
decreasing. This is a good indicator that inventory levels per sales are
decreasing. At 10.3% there are improvements to be made. But the question is
what is the target level and at this level what is the risk of stock-outs.
Key Financial Figures
2000 2001 2002 2003 2004 2005 2006 Range
Net Sales 156,249 180,787 204,011 229,616 256,329 285,222 312,427 156,178
Cost of Sales 121,825 140,720 159,097 178,299 198,747 219,793 240,391 118,566
Gross Profit
Margin
0.22032 0.22163 0.22015 0.22349 0.22464 0.22940 0.23057 0.01025
% of Cost of
Sales to Net
Sales
77.97% 77.84% 77.98% 77.65% 77.54% 77.06% 76.94% -1.03% 75.92%
Net Income 5,324 6,235 6,592 7,955 9,054 10,267 11,231 5,907
% of Net Income
to Net Sales
3.41% 3.45% 3.23% 3.46% 3.53% 3.60% 3.59% 0.19% 3.78%
Inventories 19,296 20,987 22,053 24,401 26,612 29,762 32,191 12,895
% of Inventoryto
Net Sales
12.35% 11.61% 10.81% 10.63% 10.38% 10.43% 10.30% 8.26%
11. 10
Alternatives
1. Divide transportation of goods into fast selling and slow selling and
refrigeration.
This would mean three shipment types. This would be set up to reduce delays in
restocking shelves that occurred when there was an increase of grocery store
items. Employees spend time sorting through truckloads of arriving merchandise
to find fast selling merchandise.
Advantages to dividing the transportation are that employees could differentiate
between what requires a sense of urgency and what does not. It would also
mean that the sorting of fast selling, slow selling and refrigeration could happen
at the warehouse level. Disadvantages to this are that more trucks may be
needed and the planning would have to happen at the distribution level. The
feasibility of this is reasonable considering the volume of merchandise those
Wal-Mart ships. More trucks may be needed and there may be more effective
ways to get the result of a more effective inventory system.
2. Rework existing distribution centers to handle the shipping of fast selling
and slow selling items more effectively.
Delays in restocking shelves occurred when there was an increase of grocery
store items and employees spent time sorting through truckloads of arriving
merchandise to find fast selling merchandise Implement RFID tags on all items or
on all packaging. The effective of the distribution centers has really not been
addressed but two indicators are the problem above and the fact that Wal-Mart
has high levels of inventory and would like to reduce this by $6 billion.
Advantages to this are that the distribution centers would be more effective and
in store employees would save time when restocking shelves. Disadvantages to
this are that it would be time consuming to plan and may take some time to
implement. Although time consuming, this would be a feasible option. Effective
distribution centers should be standardized and can help with cost savings.
3. Continue with Remix program.
Remix is aimed to reduce the percentage of out of stock merchandise at stores
by redesigning its network of distribution centers. The aim was that fast moving
merchandise would go to dedicated “high velocity” food distribution centers.
These centers were smaller, had temperature controls and had less automation.
This alternative could be put into place if reworking the existing distribution
centers was not an option and if there is adequate space at the food distribution
centers.
Advantages to this are that the faster moving merchandise would automatically
12. 11
be separated from the slower moving merchandise. Disadvantages to continuing
with the remix program are that it would require planning and may be costly if the
food distribution centers need expansion. The remix program is already in place
so this option is more feasible. This could also be done on a trial basis until Wal-
Mart implements a more effective system and is able to reduce the level of
inventory.
4. Establish a cross functional team to work together to eliminate waste.
One of the wastes that would be most important to eliminate is inventory. Wal-
Mart’s goal is to reduce their inventory by $6 billion. Other waste that the cross-
functional team would look at would be overproduction or transportation and the
effective handling of inventory. The processing of inventory both at an ordering
level and a receiving level would need to be analyzed and recommendations and
policies implemented.
Advantages to this would be that there would be a thorough understanding of
waste at the supplier, distribution center, store, and transportation and data
collection level. A cross-functional team brings diversity and a shared purpose to
problem solving. Disadvantages to developing a cross functional team to help
reduce inventory levels is that diversity can lead to conflict and employees would
either need to be hired or taken from other positions that would then need to be
filled. The feasibility of this would work since there are a lot of people trained in
six-sigma methodology. Wal-Mart could hire a Conestoga College Supply Chain
graduate.
5. Upgrade Retail Link Software and analyze forecasting methods and
communication to distribution centers.
This would be looking at the effectiveness of the current system. Benchmarking
other retail chain inventory stocking systems could do this. It could also be done
by looking at various metrics such as forecasting, stock out levels, inventory
costs, and transportation costs. This would also help to improve the vendor
managed inventory program and improve communication of supplier out of stock
rate. Wal-Mart’s Retail Link Database gathers information at the store level and
then the data is transmitted to the supplier network and the distribution centers.
Advantages to this would that it would help to minimize inventory and reduce
stock outs at the same time resulting in cost savings. Disadvantages to this are
that it would be time consuming and may need a small investment. It also may
need some outside consultation from technology experts and commodity traders
and forecasting analysts. The feasibility of this is great and it is something that
should be done immediately to maintain the benefits.
13. 12
6. Ship direct to stores from suppliers.
Advantages to this would be that warehouse and distribution center space would
be minimized reducing the level of inventory required. A disadvantage to this is
that it would take a lot of planning but with the high level of merchandise shipped
it could be feasible. Some of the merchandise that Wal-Mart could do a trial run
on would be Kraft products, toilet paper, seasonal distribution of Wal-Mart brand
clothing, seasonal goods such as outdoor furniture and barbecues, Christmas
merchandise.
7. Mandate that all merchandise or packaging get RFID tags.
RFID packaging could be on the shipping packaging and for the majority of
products this may be more feasible. RFID tags were mandated on merchandise
shipped by Wal-Mart’s top 100 suppliers and were an attempt to increase the
ability to track inventory. This was a way to increase in stock rates and reduce
tracking costs. It also meant that smart applications would be able to direct our
associates to where the product is so that shelves can be replenished sooner.
This would also help Wal-Mart track promotion effectiveness and reduce out-of-
stock sales losses and overstock expenses. RFID rage readers were at the dock
where merchandise came in, throughout the back room, at the door from the
stockroom to the sales floor and at the box crushing station.
Advantage to this is that inventory would be tracked and employees would know
how to better locate merchandise. A disadvantage to this is the cost at 17 cents
each and well it would mean planning and be time consuming for employees and
suppliers.
8. Further analyze the current inventory level and its cost.
The amounts of inventory at each distribution center should be analyzed to see
how long it is staying at the distribution center. It should also be noted what
types of merchandise are causing high inventory costs. It would also take into
account the various carrying costs of inventory such as insurance, damage,
obsolescence, storage costs, handling, taxes and interest. The analysis would
also take a look at the reasons for having inventoried such as minimize stock
outs, in transit inventory, speculative, buffer stock and operating inventory. An
ABC inventory analysis would also be completed. Inventory at the supplier would
also be analyzed for potential cost savings.
An advantage to this would be that it would show inefficiencies in the vendor
managed inventory programs. Other than being time consuming there really isn’t
any real disadvantages. This could be done by the cross-functional team
establish or by the materials department with the help of the forecasting
department. Recommendations would then be made to senior management.
14. 13
9. Design new transportation trucks and trailers.
Currently Wal-Mart has a fleet of 6,500 tractor-trailers. Trucks could be designed
to be more aerodynamic and be more fuel-efficient. The trailers could have
departments for refrigeration and could have separate doors to help with the
separation of fast and slow moving merchandise. Other materials for trailers
could be utilized such as carbon finer panels.
Advantages to this are increased cubic capacity, a lighter trailer, increased fuel
mileage, improved environmental impact and flexibility in shipping. Disadvantage
would be the cost of the new trailers and the cost of disposal for the old trailers.
This could be feasible because shipping performance would be improved and the
trailers could be phased in gradually.
10.Benchmark other retail chain inventory restocking systems.
When looking at the percentage of inventory compared to sales Wal-Mart once
again is in the midrange at 10.3%. From comparing these top ten retailers we
see that the lowest inventory level is 7.2% of sales. Wal-Mart could benefit from
benchmarking inventory levels and restocking systems with Safeway, Kroger Co.
and Albertsons Inc. Although these are all grocery stores, implementing a leaner
and just in time inventory system it would be a huge cost savings to Wal-Mart.
Stores that are not grocery stores that could be benchmarked are Costco, Home
Depot, and Target Corp.
Advantages to this would be ways to incorporate cost savings could be found;
new and improved supply chain systems would be implemented. This could
prove to be time consuming though
11.In Wal-Mart’s case making little to no changes may be a viable option
since Wal-Mart already stands above the competition. Advantages to this
are to minimize any costly changes. Disadvantages are that there may be
lost opportunity that a company such as Wal-Mart would want to capitalize
on. This could be a feasible option.
Recommendation
Immediate
In the immediate future it is recommended that Wal-Mart further analyze the
current inventory level and its cost. It is also recommended that Wal-Mart
upgrades the Retail Link Software and analyze forecasting methods and
communication to distribution centers.
15. 14
This would be looking at the effectiveness of the current system. It could also be
done by looking at various metrics such as forecasting, stock out levels,
inventory costs, and transportation costs. This would also help to improve the
vendor managed inventory program and improve communication of supplier out
of stock rate. The amounts of inventory at each distribution center should be
analyzed to see how long it is staying at the distribution center. It should also be
noted what types of merchandise are causing high inventory costs. It would also
take into account the various carrying costs of inventory such as insurance,
damage, obsolescence, storage costs, handling, taxes and interest. The
analysis would also take a look at the reasons for having inventoried such as
minimize stock outs, in transit inventory, speculative, buffer stock and operating
inventory. An ABC inventory analysis would also be completed. Inventory at the
supplier would also be analyzed for potential cost savings.
Short Term
In the short term it is recommended to establish cross-functional team working
towards lean initiatives and benchmark other retail chains inventory restocking
systems.
When looking at the percentage of inventory compared to sales Wal-Mart once
again is in the midrange at 10.3%. From comparing these top ten retailers we
see that the lowest inventory level is 7.2% of sales. Wal-Mart could benefit from
benchmarking inventory levels and restocking systems with Safeway, Kroger Co.
and Albertsons Inc. Although these are all grocery stores, implementing a leaner
and just in time inventory system would be a huge cost savings to Wal-Mart.
Stores that are not grocery stores that could be benchmarked are Costco, Home
Depot, and Target Corp.
When working towards lean initiatives the waste that would be most important to
eliminate is inventory. Wal-Mart’s goal is to reduce their inventory by $6 billion.
Other waste that the cross-functional team would look at would be
overproduction or transportation and the effective handling of inventory. The
processing of inventory both at an ordering level and a receiving level would
need to be analyzed and recommendations and policies implemented.
Advantages to this would be that there would be a thorough understanding of
waste at the supplier, distribution center, store, and transportation and data
collection level. A cross-functional team brings diversity and a shared purpose to
problem solving. Disadvantages to developing a cross functional team to help
reduce inventory levels is that diversity can lead to conflict and employees would
either need to be hired or taken from other positions that would then need to be
filled. The feasibility of this would work since there are a lot of people trained in
six-sigma methodology. Wal-Mart could hire a Conestoga College Supply Chain
graduate.
16. 15
Medium Term
Design new transportation trucks and trailers. Currently Wal-Mart has a fleet of
6,500 tractor-trailers. Trucks could be designed to be more aerodynamic and be
more fuel-efficient. The trailers could have departments for refrigeration and
could have separate doors to help with the separation of fast and slow moving
merchandise. Other materials for trailers could be utilized such as carbon finer
panels. Advantages to this are increased cubic capacity, a lighter trailer,
increased fuel mileage, improved environmental impact and flexibility in shipping.
Disadvantage would be the cost of the new trailers and the cost of disposal for
the old trailers. This could be feasible because shipping performance would be
improved and the trailers could be phased in gradually.
Long Term
In the long term it is recommended to ship directly to the stores and mandate that
all merchandise or packaging get RFID tags.
Advantages to shipping directly to the store would be that warehouse and
distribution center space would be minimized reducing the level of inventory
required. A disadvantage to this is that it would take a lot of planning but with the
high level of merchandise shipped it could be feasible. Some of the merchandise
that Wal-Mart could do a trial run on would be Kraft products, toilet paper,
seasonal distribution of Wal-Mart brand clothing, seasonal goods such as
outdoor furniture and barbecues, Christmas merchandise.
RFID packaging could be on the shipping packaging and for the majority of
products this may be more feasible. RFID tags were mandated on merchandise
shipped by Wal-Mart’s top 100 suppliers and were an attempt to increase the
ability to track inventory. This was a way to increase in stock rates and reduce
tracking costs. It also meant that smart applications would be able to direct our
associates to where the product is so that shelves can be replenished sooner.
This would also help Wal-Mart track promotion effectiveness and reduce out-of-
stock sales losses and overstock expenses. RFID rage readers were at the dock
where merchandise came in, throughout the back room, at the door from the
stockroom to the sales floor and at the box crushing station.
Metrics
Wal-Mart’s Financials should be monitored. Some of the comparisons with
previous years should be gross margin, percentage of inventory to net sales, cost
of sales to net sales.
17. 16
Competitors Financial Information
This financial information includes the segment or category of competition. It
also includes financial information such as sales, costs of goods sold, SG & A,
net income, inventories and assets.
The accuracy of forecasting demand should be measured. This should be
monitored at the store level as well as with individual suppliers. This should be
done on a monthly basis to be able to communicate accurate forecast. For the
suppliers this is important communication for a continued mutually beneficial
relationship.
Supply Chain Performance Metrics
Category Outcomes Diagnostics
Customer Satisfaction Order fulfillment
Customer satisfaction
Product quality
Delivery to order date
Returns
Time Order fulfillment leadtime Cycle time
Response time
Costs Total supply chain costs Value-added productivity
Inventory Levels Days of supply Forecast accuracy
Inventory obsolescence
Capacity utilization
Category
Stock outs Category
EmployeeSatisfaction Efficiency
Performance
Engagement
Check drivers, warehouse employees,