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Social Media Strategy PRSA NCC

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Sally Falkow
Sally Falkow

A presentation on social media strategy and tools for PR professionals delivered to the PRSA NCC chapter in Washington DC December 4, 2009

BusinessTechnologie
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What is Social Media? ,[object Object],[object Object]
 
Traditional Media in Decline
Online News Today
Newspaper Circulation Drops Again ,[object Object],[object Object]
Where Are They Reading News? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategy Steps
Source Analysis
Share of Voice ,[object Object],[object Object],[object Object],[object Object],[object Object]
Set Goals and Benchmarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Find Communities and Bloggers ,[object Object],[object Object],[object Object]
Tip from Coca Cola ,[object Object]
The Right Influencers ,[object Object],[object Object],[object Object]
Level Of Trust
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ranking Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pull Marketing ,[object Object],[object Object]
Consumers In Control ,[object Object]
Social Media Affects B2B Buying ,[object Object],[object Object]
BtoB ,[object Object],[object Object],[object Object]
BtoB ,[object Object],[object Object],[object Object],[object Object],[object Object]
Influencing Purchases ,[object Object],[object Object]
Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tip from Coca Cola ,[object Object],[object Object],[object Object]
Syndicate Your Content ,[object Object],[object Object],[object Object]
Make It Easy To Share ,[object Object],[object Object],[object Object]
Reach Out Photo www.readytalk.com
From Dell Hell… ,[object Object]
Measurement ,[object Object],[object Object],[object Object]
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Join The Conversation ,[object Object]
Recommended Reading ,[object Object],Read the book on line for free
Strategy whitepaper ,[object Object]
Additional Reading ,[object Object],[object Object],[object Object],Order online : www.falkowinc.com/inc/ebooks.html
Copyright Notice ,[object Object],[object Object]

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