This document provides an overview of the Force.com platform. It discusses how Force.com eliminates the need to manage hardware infrastructure through its cloud-based platform as a service (PaaS) model. It then outlines the key components of the Force.com platform including its development platform, cloud database, APIs, and cloud infrastructure. Finally, it briefly discusses some of the declarative and programmatic tools available for application building on Force.com.

1. Understand Force.com in Less Than
60 minutes
Mike Burnside, Principal Consultant, Salesforce.com

2. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially
from the results expressed or implied by the forward-looking statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering
new functionality for our service, new products and services, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security
measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most
recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC
Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to
update these forward-looking statements.

3. Our Mission: Cloud Computing Driver, Catalyst & Evangelist
1960s 1980s Today
Mainframe On-Premise Enterprise Cloud
Client/server Computing

4. IaaS Does Not Remove the Complexity of Software
Software Database App Server Messaging Tools
infrastructure
Infrastructure as a Service
Virtualization
Hardware Compute Storage Network Data Center
Infrastructure

5. Cloud Platforms: IAAS Eliminates Hardware
And you don’t get:
Globalisation
But you still need to APIs
Mobile
manage a software stack
Security
Database
Analytics
App Server
IAAS Messaging
Search
Collaboration
Hardware Servers Directory
Identity
Hardware Storage
Hardware Networking

6. Cloud Platforms: Innovation. Not Infrastructure
Cloud Services
Globalisation
APIs
Software Stack Mobile
Business Value
Security
Database Services
Analytics
Infrastructure App Server Services
Search
as a Service Messaging Services
Collaboration
Hardware Servers Directory Services
Identity
Hardware Storage
Hardware Networking
Business Services

7. The World’s Leading Cloud App Platform
Power your Social Enterprise and innovate with confidence
Force.com Heroku Site.com Database.com Chatter ISVforce
Employee Customer Websites Databases Collaboration ISV Services
Apps Apps

8. A Complete Platform For Building Enterprise Apps

9. A Complete Platform For Enterprise Apps
Development Platform
Form Builder Report Builder Visual Workflow Multi-tenant code Social collaboration
execution framework
Cloud Database
Massively Scalable Data ACID Transactions Social Data Mobile Self-tuning
Service & Triggers Model Query Optimizer
REST & SOAP Row Level Identity & Backups & Enterprise
API’s Security Authentication Disaster Recovery Search
Cloud Infrastructure
ISO 27001 Proven Automatic Trusted Real-time
Certified Security Reliability Elasticity Status Upgrades
Real-time Salesforce to Salesforce Global Data Highest Multi-tenant
Sandbox Centers Performance Kernel

10. Declarative Application Building
Model Form Function Flow Analytics
Schema builder Form builder Re-usable Drag & drop Drag & drop
for easy data for Apps, formulas, workflow Chart &
management Portals, & Sites validations & builder for Report Builder
logic business
processes

11. APIs : Tools for Integration
SOAP REST Bulk Outbound Streaming
System to Person to Transfer Millions of Drive Messages to Instant Notification of
System System Records External Systems Change to External
Integration Integration using Workflow Systems

12. Developers have tools too!
Model View Controller Integration Analytics
Dynamic Apex Dynamic Triggers Callouts Visualforce
MD API Visualforce Event Model Time-based Charting
Triggers Components