Working with content marketing without a strategy is like orienteering without a map. Sooner or later you will get lost. Despite this, 63 percent of all those working with content marketing lack a documented strategy. This guide is for you. A strategy defines your goals and describes the way to get there. It will guide you to the right decisions, help you use your resources correctly, and ensure that everyone in your team works towards the same goal. A good strategy is short, clear, specific and measurable. And it is important that it is accepted by all parties. To develop a content marketing strategy is not difficult. And with this short guide, it will be even easier.

1. Content Marketing
Strategy
Content Marketing Guide
By: Saleh Walid Ghanayem
www.salehghanyem.com

2. Introduction
• Working with content marketing without a
strategy is like orienteering without a map.
• In this presentation we will highlight the best
way to create a content marketing strategy.
• We will discuss as well how can we defines our
goals by the strategy.
• At the end, to develop a content marketing
strategy is not difficult & and with this guide, it
will be even easier.
www.salehghanyem.com

3. What is Content Marketing?
• There are more than 100 definitions for the
content marketing term. Some of these
definitions are really, complicated and academic.
We can summarized it into five basic concepts.
1. Relevant and engaging content.
2. Content that come face to face with the
needs of the recipients.
3. Regular publication on the channels that you
have.
4. Build your audience first, then work on
changing their behaviour.
5. The key point of any company is to achieve the
overall business goals.
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4. Why Content Marketing?
Because!
All organizations recognize and understand
Content Marketing. but not very many know why
and how to do it correctly. Content Marketing is a
key to accomplishment where everyone says the
same thing, but few really mean it and know how
to be different.
www.salehghanyem.com

5. Emotion Vs Logic
The Swedish researcher Martin Ingvar has stated
that 98% of all buying decisions are emotional. We
are driven by emotion, not logic. We commit
ourselves to a higher purpose and a clear ‘why’.
Not to low prices, supersize packs, special offers,
and companies who boast about themselves.
www.salehghanyem.com

6. Story
Telling

7. How to Create an Engaging
Content?
• You should get the right angle and set a tone that is right
for your target audience.
• Establish distinct personas.
• Identify the customer’s potential obstacles.
• Invite your customers to attend behind the scenes.
• Give the customers the chance to be the hero of the story.
www.salehghanyem.com

8. Set the
right
goals

9. Set your Goals:
• Content Marketing requires long term objectives and clear KPIs.
Regardless of what you need to accomplish, your objectives will
enable you to succeed. However, what objectives would it be
advisable for you to have, and what would it be a good idea for
you to monitor and measure the success?
• Content Marketing is a long term methodology. Most substance
advertising ventures don't have a particular end point, and the
impact is estimated constantly. Notwithstanding, the
destinations must be clear and sensible.
www.salehghanyem.com

10. Set your Goals:
• Your objectives should be specific and connected to the main
business objectives. This may sound self-evident, however for
some organizations rather than beginning thinking on creating
the strategy and linked with the business objectives they begin
with what is concrete and the creative for making content.
• Most likely you will not reach new customers. You minor goals
should be:
1. Improve the number of customers who come in a repeat base..
2. Try to position the brand in a new way.
3. Be attractive and generate leads with the same kind of content.
www.salehghanyem.com

11. Build Your
Audience

12. How to build your audience?
• You must post content regularly.
• The content must be published on a channel where you
have control over contact with your recipient.
• Purplish the content on social media, search engine
marketing, influencer marketing or native advertising to
reach out and drive traffic, but always publish the content
on your own site.
www.salehghanyem.com

13. Type,
Sizes &
Channels

14. How to build your audience?
Choosing the right size is important. Depending on your
audience, your resources and what channels you should use,
certain types of format are more suitable than others.
Your choice of channels should be based on where you have
as much control as possible over both your content and your
audience.
www.salehghanyem.com

15. Measurement
and
monitoring

16. The seven common metrics for
content marketing.
• Distribution: What content is distributed properly and reaches the right consumers?
• Consumption: What content are the recipients consuming, and in what way?
• Sharing: What kind of contact are the recipients sharing? When, where, and how much?
• Lead generation: How, when and at what cost is the recipient converted with the help of
your content?
• Sales: How, when and at what cost will your leads become paying customers?
• Brand: How and in what way is the awareness and perception of your brand changing
over time?
• Savings: How many resources can you save over time by creating content that answers
your audiences’ questions?

17. About Saleh Ghanayem:
• Saleh is a Digital Marketer has a strong experience in
Online-marketing, adverting and content.
• He is certified from Google.
• Has a passion to write and explore new things in
Marketing , content and sharing it with others.

18. Thank you