14. What is my Personal Brand
Take that stack of your old business cards and group into piles.
The piles represent similar type of job functions
Sales Management Procurement
15. Filtering my Personal Brand
Underwater 100,000 feet
Project team player, On time
delivery, Goals oriented manager Project Manager
Seasoned Regional Account Director,
Making money for my Company Sales
Over 30 years, results oriented
Procurement leader
Supply Chain
Detailed, embedded code
architect for advanced state of Engineer
the art ASIC
16. Social Marketing Personal Brand
LinkedIn Tips
On the main LinkedIn search page, type in your title (ie Procurement)
Make sure your job title is current and relevant
17. Social Marketing Brand
LinkedIn Tips
Try a different title of descriptor (ie Supply Chain)
Do this for ALL past jobs. What you were called back ‘then’ is not
what they are searching for ‘today’.
19. Social Media by the Numbers
Facebook: >400 Million users
- 50% of users log in daily
- Average user has 100+ friends
- People spend 500 Billion min/month on Facebook
- 35 years and older is fastest growing demographic
Twitter: >100 Million users
- Adding 300K users per day
- >75% of Twitter traffic comes from external sites
- >600 Million search request per day
LinkedIn: >75 Million users
- 60% High Income users, $100K +
- Incomes of $200K to $300K are 7X more likely to
have over 150 connections
- Traffic Up 323% in one year
Blogs: >200 Million blogs
-120,000 new blogs added a day
21. Getting Found is Getting Followed
To be ‘Followed’ you must ‘Lead’
Define your ‘Beacon’
- Simple relevant and consistent message
- Simple single search term (SST)
- Simple theme: Educate, Entertain, Engage
22. Social Media is a “numbers game”
Metcalfe’s
Law
20 People
190 Connections
500 People
124,730 Connections
23. The Pull of Social Media
Today’s marketing has to be
- Focused
- Fun
- Factual
Today’s marketing is NOT interruption based
Today’s marketing is ‘Permission’ based
Today’s marketing must educate – ‘Trusted Advisor’
24. Social Media Is Your Online Pulse
=
Your Brand Message
Your Brand and Message on Social Media
Sites Sets the Tempo
25. Again…Why Social Media?
What did Prince say..
“the Web is dead”
Your web page is not dead – it is sick.
It lacks relevancy in today's electronic media.
How many times a day do you update your website?
26. Social Media Gets the Word Out
How often do you update your web page?
27. Social Marketing
Social Media can revive your ailing website by attracting
more people than traditional search engines can.
This attraction can then be turned to organic web traffic.
28. Social Marketing is all about TRUST
Inform Inform
Entertain Entertain
Interact Interact
Convert Football score
Inform Inform
Entertain Entertain
Interact Interact
Convert Great movie
Inform Inform
Entertain Entertain
Interact Heard this joke
Convert Convert
29. Social Media – Lets get re-started
Separate Business and Pleasure
Linked should always be professional
Facebook (personal) now has Fan Pages (business)
Twitter allows Multi ‘usernames’ (personal / business)
31. Digital Footprint
www.yoursite.com
Spread the word to all your sites.
Drive your Consistent and Relevant - Brand and
Message to all your sites
Cross link ALL your sites to one another.
32. Digital Footprint
Help Google find you.
- Search Engine Optimization is all about traffic
- Traffic is all about getting found
- Getting found is all about Brand and Message
33. 5 Social Media Traps
‘Freememium’
1. Set up ALL social media links that contain the company logo and /
or promote the company under a company officer's email address
and password.
- The person who sets it up under their g-mail
account now owns the site – even when they are gone.
2. Define a Social Media policy with HR
3. Social media is real time and transparent. There is no taking
something back. “Once on the Web – always on the Web”
- Ensure that policies are in place on who can comment on
what; CFO, Officers of the Company, Legal Representatives
4. You will attract some ‘bad press’ – deserving or not.
- Address it through postings and move on. Depending on the
nature of the issue, reach out to the individual privately
5. Once you start do not stop
- Social media is a living component of your business and
must be updated regularly. Last updated April 4th 1998 does
not send the message you want.
34. Social Media Genealogy
Social Media Sites
tend to fall into
three categories:
1) Communicate
- Twitter
- Blogs
2) Agregate
- LI
- Facebook
3) Organize/Search
- Stumble
- YouTube
- News Feed
35. Social Media Sites * Can integrate Google Analytics
Site Structure Target Focus Search Reach Apps RSS Stats*
Business Individuals, All registered 2nd thru 3rd Limited 3rd party
Professionals Business users, limited degree, apps-SlideShare,
(Relationships) emerging, indexing Groups (key Box.net, Blogs, 3- No Limited
Groups, sub- to contacting URLs+1-Twitter
Groups people)
Individuals All registered Integrated
Individuals (Profiles), users, Followers, 3rd party apps, Y FBML *,
(Friends) Business Fan Pages Groups (Twitter, blogs, Fan
(Page) and indexed links), Paid ads Pages
Groups Media Rich!
Individuals All registered Followers, 1000’s of
(Micro-blog / users. Favorites – 3rd party apps Y 50+
Followers) Individuals Conversations via DMs (API) Twitter
Content and RTs apps
By Followers / Varies by blog,
Wordpress.org Y Built in
Individuals Individuals Categories, readers
supports few limited
Tags, indexed
stats *
• A Social Marketing Strategy must include all four elements
• No one social media site is a silver bullet
• All social media sites provide some level of ‘relationships’
• Other “social media sites provide utility; media (YouTube), photos
(Flickr), social bookmarking (Reddit), geo-following (FourSquare)
• More and more social media sites link to one another – synergy
36. Social Networking:
Building Your Personal Brand
By
Tom Jackson
Sale Fish Marketing
972.740.7367
thomasjackson@thomasjackson.info
www.linkedin.com/in/thomasjacksonjr
(7-2010)
