This document proposes an app called Pocket Savey that provides discount coupons for various food joints, salons, and gyms in a particular city. It aims to keep customers updated on new places and offers. The app will have free and premium versions. It will compete with apps like GrabOn by focusing on a single city and including multiple business types. The document outlines the situation analysis, goals, strategies, tactics, and implementation plan which includes creating a database, developing the app interface, promoting on social media, and monitoring operations. The goal is to attract 100,000 users by the end of the year and convert one in three free users to premium.

1. FOR A GOOGLE APP

2. POCKET
SAVEY

3. EXECUTIVE
SUMMARY

4. In today's world where there are so many places to
visit, we must know about the best offers & discounts!

5. POCKET SAVEY is
here to solve your
issues.
This app provides you
with discount coupons
of various food joints,
salons & gyms.
Also updates you with the
latest offers.

6. Situation
Analysis

7. Keeping in mind the
needs and wants of
people, POCKET SAVEY
has been designed. It
helps people get the
best offers of their city.

8. There are many competitors like GrabOn,
Coupon dunia etc.

9. This app is designed to cater
the needs of all age groups.
Especially the young adults.

11. • The main focus of the app is to keep it's
customers updated and provide them with
them with the best discounts.
• At least one in three free version user must
eventually become a premium version user.
• Our aim is to have 100,000 users at the end of
this year.

12. STRATEGY

13. This app caters the need of customers those who
want to save money by using discount coupons
for various places in their city. Also it will keep
them updated about new places opening and
latest offers on existing places.
CUSTOMERS

14. COLLABORATIONS:
• Local food joints
• Gyms
• Salons
• Advertising firms

15. Our biggest competitor
is GrabOn.

17. Points of Parity:
• Easily Accessible Coupons & Offers
• Huge variety to choose from
• Immersive Home Screen

18. Points of Difference:
• It will be for a particular city
• It will include food joints , salons, gym
• You'll get to know about the latest offers
• Also it will keep you updated with the
new places opening

19. VALUE TO:
CUSTOMERS: It offers the users with discounts at
various places & informs them of new places and
offers.
Collaborators: It benefits the colaborators by
publicizing their places/firms.
COMPANY: It earns by collaborations and the
premium version of the app.

20. TACTICS

22. • Free and Premium Versions
Available.
• Refer points of parity and
difference.

24. For premium version-
• $1 per month(monthly subscription)
Since there is already a tough competition in the market
for such an app, because of this low price a large number
of people will be attracted towards the product.
• $8.5 per year(yearly
subscription)
Yearly subscription of
the app will give them
a huge discount of
28.57% so this will
again be helpful in
attracting a lot of
customers.

26. POCKET
SAVEY
SAVE THEM ALL.

28. • Social Media would be the primary means of
promoting & communicating.
• We would also visit different colleges for
publicity of the app.

30. Available at:
Coming soon at:

31. IMplementation

32. INFRASTRUCTURE

33. Software
Development
Team:
This team will create the
app and will be
responsible for updating
it.
Marketing Team:
This team of marketing
managers will analyse
consumer behaviour, markets
and competitors.

34. Operation Team:
This team of managers will
check if the operation is
running smoothly and also
make it more efficient.
Finance Team:
This team of financial managers
will plan how much money is to
be invested in each activity.

35. PROCESS

36.  Database created by going to various places
and collaborating with them.
 Using this information, the software
development team will create an attractive user
interfacing app.

37.  Marketing team will make plans to promote this
app through social media and other platforms.
 Operating team will ensure that the App is
updated and also monitor the working.

38. SUMMARY

39. EXECUTIVE
SUMMARY
SITUATION
ANALYSIS
GOAL
STRATEGY TACTICS IMPLEMENTATION

40. DISCLAIMER
Created by Sakshi Shahu, RCOEM Nagpur, during a
Marketing internship by Prof. Sameer Mathur, IIM Lucknow.