2. PR Professionals in the Food Industry
What they do:
โ Preparing a Media Advisory
โ Preparing a Press Release
โ Maintaining a Web Presence
โ Food Samples - The best tools to get into publics hands.
Why:
to create positive media attention so that the public perceives your brand in a
positive way and are encouraged to engage in the services.
Where: Restaurants, celebrity chefs, food festivals, organizations,,,
3. Education and Experience:
โ A Bachelor's Degree in Communications, Marketing or Advertising with a
minimum of three years.
โ Industry experience in the marketing of animal health, consumer health,
nutritional or pharmaceutical industries desired.
โ Media Relations: four years desired
โ Advanced knowledge and understanding of social media.
โ Ability to multi-task multiple projects
Salary: $40,000 - $70,000
4. PR in the Food Industry
Core Benefit - the basic need of a customer that a product satisfies.
-Its values.
Physical Features - type of cuisine, taste, presentation of the meal.
Intangible Features - the courtesy, atmosphere, hygiene and food safety
of the restaurants, or the food products.
5. Examples of PR in the Food Industry
Core Benefit -Its values -Healthy
Physical Features - variation of recipes, good taste
Intangible Features - food safety
-environmentally friendly -Cost effective solution
to create positive media attention.
Entomophagy (edible insects) is becoming
great attention and raise of the importance,
and the PR professionals are trying to tell
stories of
6. Event -Brooklyn Bugs
The target audiences would be vegetarians, entomophagy chefs, cooking experts,
entomophagy advocates, and prospective college students who have curiously in
entomophagy and who live in Brooklyn.
PR works to engage and educate them about the entomophagy cuisine.
Brooklyn Bugs Festival in New York.
- publics can experience the cuisine
featuring edible insects.
Its purpose is to raise appreciation and
awareness for edible insects.
7. Statistics -Food and Agriculture Organization
FAO shows the statistics of edible insects of future prospects
for food and feed security.
The statistics are targeted toward nutritionists, cooking experts,
food researcher, gastronomist, environmentalists, and
prospective companies which are willing to use insects as food
products.
The statistics help to inform publics the food safety of
entomophagy and to ensure the future growth in this industry.
8. Social Media -BUG (@bugrecipes)
The organization called BUG uses Instagram to show the
varieties of recipe using bugs. Its Instagram account
includes videos and pictures to show the specific
ingredients and procedure of cuisine.
The target audience would be entomophagy advocates who
want to expand their variation of the cuisine using bags.
Instagram is excellent platform for young women to
explore new things, so women under 30 years old who
would have curiosity in entomophagy and want to try
something new for their dinner would be another target
audience.
9. Work Cited
โChirps Chips.โWhy Crickets?, n.d. Web. 22 Nov. 2018. <https://eatchirps.com/pages/why-crickets-1>.
Dunkel, F.V.. โEdible Insects: A Neglected and Promising Food Source.โ Sustainable Protein Sources.vol, 21, 2017, pp.341-355. Web. 22 Nov. 2018.
<https://doi.org/10.1016/B978-0-12-802778-3.00021-4 >.
โFood and Agriculture Organization of the United Nations.โ Edible Insects: Future Prospects for Food and Feed Security. FAO Forestry Paper 171, 2013. Web. 23 Nov. 2018.
<http://www.fao.org/docrep/018/i3253e/i3253e.pdf>.
Martin, Daniella. โEdible: An Adventure Into the World of Eating Insects and the Last Great Hope to Save the Planet.โ New York: Houghton Mifflin Harcourt Publishing
Company, 2014. p.3. Print.
Payne, Charlotte. โEntomophagy: How Giving Up Meat and Eating Bugs Can Help Save the Planet.โIndependent. 21 Mar. 2018. Web. 21 Nov. 2018.
<https://www.independent.co.uk/news/long_reads/entomophagy-eat-insects-food-diet-save-planet-meat-cattle-deforestation-a8259991.html>.
Siddiqui, Zoya. โWhat is the Importance of Food Public Relations?โ CURZONPR. 30 Jan. 2015. Web. 21 Nov. 2018.
<https://www.curzonpr.com/theprinsider/the-importance-of-food-pr/>.
Traill, Bruce., and Grunert, Klaus G.. โProducts and Process Innovation in the Food Industry.โ London: Blackie Academic & Professional, 1997. P.106. Print.
โUnited States Department of Laborโ. Occupational Employment and Wages, May 2017: 27-3031 Public Relations Specialists. May. 2017. Web. 20 Nov. 2018. <
https://www.bls.gov/oes/current/oes273031.htm>.
