Get to know about the various trends for affordable housing destinations of 2016 with inferences to be used in drafting various marketing initiatives. It talks about the overall affordable housing market prospect, demand, segregated according to the destinations. Explore the case study with a scope to enlighten your thoughts with future of affordable real estate market of India.

1. DIGITAL TRENDS 2015-16
Affordable Housing
Destinations of India
February 2016

2. Affordable Housing has been gaining momentum right from the day Union
Government envisioned ‘Housing for All by 2022’. In the current market
scenario as well, it appears that only Affordable Housing has managed to
create some buzz. Various media reports indicate surge in affordable
housing sales in past couple of quarters. Many state governments too, are
planning to launch ‘Affordable Housing Schemes’. All these developments
inspired us for this research report
The objective of this report was to understand the pan India search trends
for Affordable Housing and to identify potential markets for such projects a
developer can target
Appropriately, we focused on online trends in various markets for
affordable housing category to calculate search per month per market.
This also helped us analyze the year-on-year growth of affordable housing
and to forecast the trends for year 2016

3. Search Volume
• The search trend suggests that the overall affordable housing demand in
year 2015 increased to almost double as compared to the last year
• The demand started on a low note but it picked up as the year progressed
and was maximum in the month of July 2015
• The overall response was distributed almost evenly throughout the year

4. Key Markets
• Maharashtra topped the chart with 26.4% of overall affordable
housing searches in year 2015, followed by Karnataka (18.8%) , Tamil
Nadu (9.3%), Telangana (9.1%) and Haryana (2.8%)

5. Technology Specific
• Mobile contributes 30% of the overall affordable housing project searches.
It indicates that these searches are originating from end users
• Computer searches are still holding the key, which implies that digital is the
second search medium at the moment for affordable housing schemes

6. Delhi/NCR
• Overall the search trends for affordable
housing projects grew as the year
progressed and was maximum in the
month of July after which it started
dipping. The last month (December),
again witnessed some improvement
• Overall demand of the affordable housing
was almost 35% higher then the last year
Delhi accounts for 72.8% of the
overall demand graph followed
by Gurgaon (14.6%), Noida
(7.8%), Ghaziabad (3%) and
Faridabad (1.1%).

7. Maharashtra
• 50% YoY growth recorded for affordable
housing projects
• Better placed then Delhi/NCR in terms of
overall searches and demand for the
affordable housing projects
• Overall market was poised evenly
throughout the year with a slow start in
the month of Jan – Feb
Mumbai accounted for 51% of the
overall searches followed by Pune (20%),
Pimpri-Chinchwad (8%), Navi Mumbai
(7.9%) and Thane (3.6%)
In terms of overall affordable housing
demand curve, Pune market shows more
growth perspective followed by Thane,
Navi Mumbai and Pimpri-Chinchwad

8. • 65% YoY growth recorded for affordable
housing projects
• It started on a lower note but picked as
the year progressed and recorded highest
growth between June and August and
gradually stabilized as year progressed
Gujarat
Ahmedabad accounted for 48.9% of
the overall searches followed by Surat
(14%), Vadodara (10.3%), Rajkot
(7.1%) and Anand (3.2%)
In terms of overall demand curve,
Surat is a better poised market
followed Ahmedabad and Vadodara.

9. • 100% YoY growth recorded for affordable
housing projects
• Overall searches for the affordable
housing project outside Punjab remained
low. Local markets hold potential and can
be revitalized
Punjab
Jalandhar accounted for 15.6% of the
overall demand followed by Amritsar
(14.9%), Sahibzada Ajit Singh Nagar
(14.9%) and Ludhiana (13.1%)
In terms of overall demand curve
Ludhiana appears a better poised
market followed Jalandhar

10. • 130% YoY growth for affordable housing
projects
• Overall searches outside Rajasthan
remained low contrary to local market
which appeared doing better at the
moment
Rajasthan
Jaipur accounted for 58.1% of the
overall demand followed by
Udaipur (8.8%), Jodhpur (6.9%),
Kota (4.5%) and Ajmer (3.8%)
All three prime markets are evenly
poised, Kota is picking up whereas
Ajmer is still lacking with less
number of project in the location

11. • 100% YoY growth recorded
• Local market in Madhya Pradesh seemed
to be doing good at the moment
Madhya Pradesh
Indore accounted for 36.5% of the
overall searches followed by Bhopal
(32.3%), Gwalior (12.2%), Jabalpur
(6.2%) and Sagar (2%)
Bhopal is picking up as a major
destination for overall affordable
housing demand followed by Indore and
Gwalior

12. • More than 100% growth recorded on YoY
basis
• It started better than the previous year
but dipped as year progressed. Overall
demand was huge from Feb to April
period and dipped afterwards
Haryana
Gurgaon accounted for 78% of the
overall searches followed by Faridabad
(6.7%), Karnal (1.2%), Rohtak (.09%) and
Panipath (0.7%)
Gurgaon holds the key for all affordable
housing demand at the moment. With
more announcement from Government
one can expect Faridabad to pick-up in
months to come

13. • The YOY growth remained around 20%
• Overall search volume is very less, but
spikes show a little hope for affordable
housing project. As overall digital uses
are less in the region, the demand graph
suggests that affordable housing market
should pick in coming months
Chhattisgarh
Raipur accounted for 43.4% searches
followed by Bhilai (16.5%), Bilaspur
(14.9%), Korba (10%) and Raigarh
(4.4%).
Raipur holds the key at the moment, but
Korba and Raigarh shows more
affordable housing demand vis-a-vis
overall property searches.

14. • The YOY recorded around 10%
• Overall search for the affordable housing
project increased in the region with April,
May and June being the most favorable
months
Uttar Pradesh
Noida accounted for 37.1% of the overall
searches followed by Lucknow (20.9%),
Ghaziabad (12.5%), Kanpur (5%) and
Meerut (1.5%)
Noida holds the key for affordable
housing destination in Uttar Pradesh, but
Ghaziabad and Meerut are also picking
up

15. • The YoY growth remained 10%
• Overall search is very less in the region
and demand graph is almost same as last
year. It shows that nothing much is
happening in the region for affordable
housing at the moment. The assembly
elections can be one of the reasons for
this
Bihar
Patna accounted for the majority of the
searches (58%) followed by Samastipur
(1.8%) and Purnia (1.3%)
Very less activity for affordable housing
project in all regions at the moment

16. • The YoY growth remained only 10%
• Overall search volume is very low at the
moment. August saw seen some peek,
although it was consistent around the
year
Odisha
Bhubaneswar accounted for 64.5% of
the overall searches followed by Cuttack
(9.6%), Rourkela (7%), Brahmpur (2.1%)
and Sambalpur (1%).
Bhubaneswar is picking up as an
affordable destination in the entire
region

17. • The YOY growth recorded around 30%
• Overall searches were consistent
throughout the year. West Bengal market
seems to be quite positive with overall
affordable housing demands
West Bengal
Kolkata accounted for 87.2% of the
overall searches followed Kharagpur
(4%), Howrah (3.2%), Durgapur (1.3%)
and Siliguri (1.1%)
Kolkata seems to be the hot spot for
affordable housing project at the
moment followed by Kharagpur

18. • The YOY recorded 30%
• Overall search demand is very low in all
the seven states but the good thing is
that the market is picking up. The overall
data set is very low to assess the market
potential, but it has the positive growth
trend
North-East
Assam accounted for 79% of the overall
searches followed by Manipur (7%),
Tripura (6.9%), Mizoram (4.5%) and
Nagaland (1.6%)
Assam seems to be picking up as a
location for affordable housing

19. • The YOY growth remain 10%
• Overall search trends remained quite
consistent around the year. The market is
still moving on the positive momentum
Tamil Nadu
Chennai accounted for 76.8% of the
overall affordable housing demand
followed by Coimbatore (9.4%), Madurai
(1.4%) and Tiruchirapalli (1.1%)
Chennai seems to be a good market for
overall affordable housing demand
followed by Coimbatore as an emerging
destination.

20. • The YOY (Not specified)
• Overall search trends around the year
was constant, but less performing than
Tamil Nadu when it comes to affordable
housing searches. Overall the market is
evenly poised
Andhra Pradesh
Vijaywada accounted for 17.9% of the
overall searches followed by
Visakhapatnam (17.7%), Guntur (7%) and
Kakinada (6.9%)
Vijaywada seems to be emerging as an
affordable housing hub

21. • The YOY (Not specified)
• Overall search trends are evenly poised
throughout the year. There is a huge
demand of affordable housing project in
the region
Telangana
Hyderabad accounted for 89.3% of the
overall searches followed by
Secunderabad (9.8%) and Warangal
(0.8%).
Hyderabad seems to be a hot
destination for overall affordable
housing demand.

22. • The YOY remained around 65%
• Overall affordable housing demand has
grown many fold and was consistent
throughout the year
Karnataka
Bengaluru accounted for 95% of the
overall searches followed by Mysuru
(1.3%) and Mangaluru (0.6%)
Bangalore seems to be the hub of
affordable housing market in today’s
time

23. • The YOY recorded around 5%
• Overall search trend was not that high
but consistent throughout the year. The
trend seems to be following a consistent
path compared to last year
Kerala
Kochi accounted for 28.5% of the overall
market followed by
Thiruvananthapuram (24.1%), Thrissur
(6.7%), Kozhikode (6.5%) and Kottayam
(4.8%)
Though Kochi is leading the affordable
housing demand but
Thiruvananthapuram is emerging as a
hot destination for affordable housing
demand

24. • Maharashtra, Karnataka, Tamil Nadu, Telangana and Haryana are the
hot-spots for the affordable housing demands
• Delhi/NCR market has shown a visible demand for the overall
affordable housing projects followed by Bangalore and Hyderabad
• Other markets like Pune, Vijayawada and Chennai also showed positive
trends with huge search references
• Tamil Nadu and Andhra Pradesh are still guided by the local
requirements and overall resurgence is visible for affordable housing
project
• The overall capitalization value in the north-west region lies with
Rajasthan, Gujarat, Punjab, Uttar Pradesh and Haryana
Key Inferences

25. For more in-depth report please
contact: info@realtymyths.com
Follow us:
RealtyMyths.com
/RealtyMyths
/RealtyMyths
/realtymyths
Warning: this document is presented by RealtyMyths
on the basis of the overview of the information
available in the public domain and is meant for
information only. This document should not be
referred to as a source of reference to any professional
advice or business decision. RealtyMyths shall not be
liable for any direct or indirect damages that may arise
due to any act or omission.