Delhi /NCR property search trends are quite massive in WB market and its consistent for the past 2 years. The study also suggests that the search trend dipped in the month of Oct., Nov. Dec and then picked again. This shows that the market was a bit sluggish during these period but now it’s again back on track.

2. 1. Bengal is the fourth most populous state in India - 91,347,736 (7.55% of India's
population)
2. literacy rate is 77.08%, higher than the national rate of 74.04%
3. City wise demographics
Bankura: Population: 3,596,292
Bardhaman: Population: 7,723,663
Birbhum: Population: 3,502,387
Cooch Behar: Population: 2,822,780
Darjeeling: Population: 1,842,034
East Midnapore: Populaton: 5,094,238
Hooghly: : Population: 5,520,389
Howrah: Population: 4,841,638
Jalpaiguri: 3,869,675
Kolkata: Populaton:4,486,679
Maldah: Population: 3,997,970
Murshidabad: Population: 7,102,430
Nadia: Population: 5,168,488
North 24 Parganas: Population: 10,082,852
North Dinajpur: Population: 3,000,849
Purulia: Population: 2,927,965
South 24 Parganas: Population: 8,153,176
South Dinajpur: Popluation: 1,670,931
West Midnapore: Population: 5,943,300
Major Cities:
Kolkata
Asansol
Durgapur
Bardhman
Darjeeling Sadar
Siliguri
Haldia
Hawrah
Malda
Barhampur
Domkol
Barrackpore
Bangaon
Purulia Sadar
Diamond Harbour

3. • Delhi /NCR property search trends are quite massive in WB market and its
consistent for the past 2 years.
• The graph also suggests that the search trend dipped in the month of Oct., Nov.
Dec and then picked again.
– This shows that the market was a bit sluggish during these period but now it’s again back on track.

4. • On an average one can generate +16,000 ad impressions on Google search for
Delhi/NCR property key words target for West Bengal Market
• Expected organic quarry per day may vary from 8 to 20 leads per day
• This indicates that West Bengal is emerging like a true potential hub for Delhi/NCR
property market

5. 1. People are looking for small investment options specially in Commercial and
residential projects
2. People are also searching for Real estate agents in Delhi/NCR which gives a big
clue that people are willing to invest in Delhi/NCR market
3. We can also see some searches like best builders in Delhi/NCR and jobs in real
estate market in Delhi/NCR region
4. In the NCR region Gurgaon is the most preferred destination followed by Noida
and Faridabad

6. • People still prefer desktops but smart phones uses are also gaining
moment
– This trend suggests that most of the searchers are still traditional by mindset and they
will have their own apprehensions while looking out properties in other markets.
– This trend also suggests that a good amount of brand advocacy is required to tap the
market (Less early adopters are their in the market)

7. Bardhman Durgapore
Siliguri Hawrah
Kolkata

8. 1. Kolkata, Siliguri and Durgapura may become key markets as these
location already shows a good amount of searches for Delhi/NCR
properties
2. Durgapur and Siliguri seams more as traditional market where as Kolkata
is picking up for its technological advancements
3. Rest of the places seems lesser active for Delhi/NCR market where
property search trends are more dominant for the local market