1. Case Study on PTV

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Station established at Lahore
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In1967 television centers were
established in Karachi and
Rawalpindi/Islamabad .
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Television centers we
reestablished in Karachi and
Rawalpindi/Islamabad in 1967 and
in Peshawar and Quetta in 1974.
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On February 18, 1982
Main Color TV Center
was inaugurated at
58Shahrah-e-Quaid-eAzam with Two
Production Studios,,
The main project of the
Academy was approved
in 1981 with an
estimated cost of
Rs.33.9million from the
Government,

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Admin & Personnel Department
Information Technology Department
Training Academy Department
Security Department
Current Affairs Department
International Relations Department
Engineering Department
Marketing Department
Program Department
Public relations Department
Finance Department
News Department
Sports Department

5. To entertain the people of Pakistan.
To keep its viewers in touch with changing
circumstances of world.
 To increase the literacy rate.
 Teachings to people of all religions with the help
of religious programs.
 To bring social and cultural awareness in the
people.
 Political and social security
 Provide information about science and
technology.
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1964 Television service in monochrome started.
1967 Two production studios added at Rawalpindi & Karachi.
1973 National microwave network commissioned linking TV centers.
1974 Quetta/Peshawar centers commissioned.
1976 color transmission started.1987 federal TV centre at Islamabad
commissioned.
1992 second TV channel for education commissioned. (One TV station at
Islamabad & 16 rebroadcast stations).
1996 local area transmission from four (4) stations started and extended
to 03 more stations.
1998 transmission of PTV world programs started.1998 up to 06
production centers (Lahore, Karachi, Quetta, Peshawar, and Islamabad-I
& Islamabad-II). 35 rebroadcast stations in operation for ptv-1. 16
rebroadcast stations in operation for ptv-2
PTV-1: area covered: 38%population covered: 86.48 %
PTV-2: area covered: 24.19 %population covered: 55.83 %

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PTV Home online
PTV Home Live
Streaming
PTV News
PTV sports
Pakistan Television
Academy
Pakistan Television
Foundation Housing
Scheme

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PTV is a Government owned organization as it holds
all paid up shares of the organization.
The television broadcasting is the business of PTV.
It has its main offices at Lahore, Islamabad, Karachi,
Peshawar and Quetta.
PTV has 8 departments in it. It is the national
representative of Pakistan in the field of telecasting.
All international and national debated, conversation,
addresses, parliament meetings and all party
conferences are all communicated through PTV.
PTV is the leading channel in the field.

11. Political
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PTV strategies are set by the managing
director. Managing Director is allocated by
the present government whenever the
government changes the managing director
is changed. The organization is though bound
to perform as the present government wants
it. PTV has to follow all the policies, decision
of the government.

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The situation affects PTV a lot as it’s is
government owned organization so as the
economical situation of the country
decreases the funds that are available to PTV
decreases.

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PTV is influenced by different standards of
society like life style, religious values, social
norms, pattern of life etc.
PTV is used to promote the society’s image.
PTV is a family channel so it has to limit its
programs to the level that is seen in families
of society in real.

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latest and best available technology.
It is using 3Dtechnology.
It is not currently using DTH.

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Business Volume
Product/Service line
Competitors

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There are last five years business volumes of
Pakistan Television Corporation:

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News
Entertainment
Sports

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“Public relation is a strategic communication
process that builds mutually beneficial
relationships between organizations and
their publics.”

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Daily Press clippings
and reports.
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Arrangement of
Press Conferences.
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Issue of Press releases.
Build national and
international relation.
Reply of False Stories,
Propaganda & Criticism
and at the same time
appreciation of positive
articles and items in the
Press.
 Co-ordination with the
Press Artists, Producers
and PTV Officials.
 Release of PTV
Advertisements.
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22. Try these steps to take to reach out to viewer in
a sensible, effective way.
 Stories need more than just plots and settings.
They should have characters, conflict, and
themes, too
 Monitor Editorial Opportunities
 Set Up Event Interviews
 Use PR Focused Tools
 Promote the culture, norms and values
 Family base production
 Launching news channels
 New dramas and entertainment programs
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Social media
Newsletters
Brochures and catalogues
Speaking engagements
Sponsorships
Employee relations
Exhibition

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PTV uses these PR techniques to enhance the progress:
Use the social media like
Face book
Twitter
Arrange the education base lecture
Quiz programs for students
Promote the peace
Discussion on Holy Quran and other occasional religious
programs
 Special tributes to legendary bodies
 Poetry’s programs
 Many other Occasional programs on National and
International events
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Strengths of PTV
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PTV operating more than 50 countries of world, that increase
its viewer ship and also increase the market value.
PTV Home is considered as a family channel .
PTV is the defender of cultural and ethical boundaries of
society
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PTV mostly used the old technology.
Huge size of the organization is also a week
point of PTV.
Due to own by government PTV bound under
the government policies and has lack of
freedom.

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Due to have strong networking PTV has
opportunity to easily launched new services.
PTV has opportunity to grape these
advertisement and increase competition.
PTV has highest ratio of coverage in Pakistan,
so PTV has an opportunity to share its
maximum transmission to maximum peoples
for the purpose of extension.

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Turnover of old employees due to attractive
packages offers by competitors is a big threat
for PTV.
Low rate of advertisement offer to customers
by competitors is also threats for PTV.
Taxes on broadcasting sector are increasing
day by day and that is destructive for the PTV
in shape of low profit.

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PTV becomes the leading television network.
One TV set the public have to see is high in
rural and urban.
Pakistan Television Corporation also has an
academy to train people about electronic
media and new technology and that role play
in education sector.

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There are some suggestions and
recommendations which I refer to PTV for
good career plan
PTV has two main sources of revenue.
consider the latest innovation
Talents must be selected on the basis of their
devotions
Try to create competitive environment