Put your website at the centre of your digital marketing strategy

1. Matt Pilgrim
Partner & Alliances Director – SitecoreUK
@matt_pilgrim
Know every customer.
Own every experience.
Put your website at the center
of your digital marketing strategy

2. 2
who we are

3. 3
who we are
Sitecore allows you to have meaningful conversations with your customers online. Build personalised
experiences, improve brand loyalty and monitor and manage your digital marketing efforts all from
one platform. Sweet.
……here
600+employees
50countries
21awards
11years in business
6moustaches
3000customers
500
8000developers
1000partners
1solution
social butterflies geekscoffee lovers
5 450

4. 4
What we do

5. 5
What we do
.
Sitecore
provide
Platform
and Tools
Sagittarius
provide the
craft
Immersive
Digital
Experiences
Brilliant Basics
Magic Touches
Consumer Advocacy
=

6. 6
Multichannel
engagement

7. 7
world population
# global mobile subscriptions
# global mobile users
# toothbrushes sold annually
Is mobile that big a deal?

8. Is mobile thatbig a deal?serious?

9. People want to do more
Mobile devices drive convergence
Influencing other trends
We are always
connected

10. Z
We are always
connected

12. Connected Customer Stories
How can we use Sitecore to create a connected customer engagement story across
multiple channels?
Anonymous Visitor Campaign Tracking
Rules Based
Personalisation
Account Creation
CRM ConnectivitySocial ConnectedOffline InteractionPredictive Personalisation

13. Mobile is a big opportunity
for Digital Marketers
Insightful view of your target audience
Endless opportunity to be relevant
New ways to start a conversation

14. 14
Data – collect, connect, personalise.
In context. In real-time.

15. The data
Cloud is an enabler
The right tools
Data =
relevance

21. 21
21
One platform.
One experience.
Customer example…….

22. 22
Its all about
outsmarting the
competition…

23. 23
Know every customer.
Own every experience.