An innovative personal care diagnostic device and the creation and delivery of a landmark mobile money transfer and payments service for emerging markets are just two of the many breakthrough products developed by Sagentia in consumer markets. These highlight our ability to offer new solutions to client companies who are under sustained competitive pressure to deliver both value and meaningful experiences to consumers. The demand for differentiation as a means to attain competitive advantage in consumer markets is ever present. Whether it be the need to respond to the babyboomer generation, consumer wellness or emerging markets, companies are looking for fast turnaround product innovation. We have more than 25 years experience specialising in needs-led technology innovation and breakthrough device development to create competitive advantage for the consumer, medical and industrial markets. Within the consumer market, we partner on category growth challenges across the innovation lifecycle, from market needs analysis through to product development and transfer to manufacture. Currently, much of Sagentia’s work is in the personal care, household and food & drink industries. For those clients engaging in the enormous growth opportunities presented by emerging markets, a primary challenge is the development of locally relevant products that have high levels of performance – but with a lower price tag and possibly bundled in a different business model. In the fast moving consumer goods (FMCG) market, there is a trend towards brand differentiation through the use of devices. These devices are being used to redefine brand efficacy and consumer experience. For example, diagnostics are being used to provide feedback and guidance to the consumer. Making sense of health is still a huge theme in the food & drink category. Companies are combining ‘magic bullet’ ingredients into brand bundles that put the consumer in control of a fun behavioural and consumption regime. These opportunities will only be grasped by those that have a real passion for consumer needs and ability to translate these needs into appropriate concepts and technologies. Our end-to-end offering and our emerging markets experience mean that we are well placed to help. http://www.sagentia.com/consumer

1. Consumer
Next generation
products and services

2. Consumer Consumer
Consumer Recent case studies
An innovative personal care diagnostic device
Taking lessons in diagnostics from the
Personal care
and the creation and delivery of a landmark
medical industry, we developed a device
mobile money transfer and payments service
for Unilever’s Dove brand to deliver an
for emerging markets are just two of the many
experience that supports brand activation
breakthrough products developed by Sagentia
and encourages consumer trials.
in consumer markets.
The device gives an instant reading on the level of damage to hair so a
stylist/hostess can advise on a care and product regime. It also connects to
These highlight our ability to offer new solutions the internet and uploads the consumer’s damage scores along with various
to client companies who are under sustained metadata to provide a foundation for a consumer service platform and an
R&D research platform. From business needs identification to prototype
competitive pressure to deliver both value and in under a year, we have incorporated not only net-new technology but
meaningful experiences to consumers. true-to-brand industrial design and presentation.
The demand for differentiation as a means to of performance – but with a lower price tag and Creation and delivery of Raising performance
Emerging markets
Food & drink
attain competitive advantage in consumer markets possibly bundled in a different business model.
is ever present. Whether it be the need to respond M-PESA, a multi-award in beverage delivery.
to the babyboomer generation, consumer wellness In the fast moving consumer goods (FMCG) market,
or emerging markets, companies are looking for there is a trend towards brand differentiation through winning, landmark mobile Flavia needed to improve the performance
of its hot drinks vending machine, which
fast turnaround product innovation. We have more the use of devices. These devices are being used to money transfer and required rethinking of the traditional ‘live
than 25 years experience specialising in needs-led redefine brand efficacy and consumer experience.
technology innovation and breakthrough device For example, diagnostics are being used to provide payments service. steam’ milk heating process. Our solution
feedback and guidance to the consumer. resulted in a system that produces first-
development to create competitive advantage for We developed this breakthrough mobile class foam from a sachet of dried milk,
the consumer, medical and industrial markets. Making sense of health is still a huge theme in the payment solution for Vodafone, with key focus without the use of additives. This perfect
food & drink category. Companies are combining on the needs of the primary users. Designed head of firm, dry foam is created within
Within the consumer market, we partner on for use in emerging economies where banking
‘magic bullet’ ingredients into brand bundles that 20 seconds, producing a coffee shop quality
category growth challenges across the innovation infrastructure
put the consumer in control of a fun behavioural cappuccino. The enhanced system has sold
lifecycle, from market needs analysis through to is either poor or
and consumption regime. successfully around the world.
product development and transfer to manufacture. expensive, the
Currently, much of Sagentia’s work is in the personal These opportunities will only be grasped by those M-PESA service
care, household and food & drink industries. that have a real passion for consumer needs and has proved to be
A radically new
Home
ability to translate these needs into appropriate safe, reliable, easy
For those clients engaging in the enormous
concepts and technologies. Our end-to-end to use and cheap
growth opportunities presented by emerging
offering and our emerging markets experience for anyone with a approach to consumer
markets, a primary challenge is the development
of locally relevant products that have high levels mean that we are well placed to help. mobile phone. The
rapid take up of the
shower technology.
system exceeded Working in close partnership with our client
all expectations. Grohe, we defined the parameters for a
It is now firmly new electronic, remotely controlled shower.
We have more than 25 years experience established in
several countries
Subsequent to detailed product development,
we assisted our client throughout the
specialising in needs-led technology innovation around the world
and used by
manufacturing support phase including
guidance on safety approvals and EMC
and breakthrough device development to create many millions testing. The product rapidly became our
of satisfied client’s best-selling product and positioned
competitive advantage for the consumer, medical customers. it as a true innovator.
and industrial markets.

3. Our work draws on deep scientific talent and savvy
integration with design. Our products and services
are differentiated on the grounds of efficacy and
user experience.
What Sagentia brings to R&D projects:
• Breakthrough innovation: we realise products • Multidisciplinary teams: our teams integrate
that redefine the basis of competition deep scientific talent with savvy design
• Speed of delivery: we achieve fast time to market • Cross industry knowledge transfer: we share
with concept to launch typically between 6-18 months innovations, best practices and technology
advancements across medical, industrial and
• Full innovation lifecycle support: we offer an
consumer industries
end-to-end service, from front end research,
through product development to manufacturing • Emerging markets: using a developed
methodology, we deliver tailored innovation
• Core science and technology expertise: we have
for the emerging markets
deep science and technology expertise across
multiple sub-specialty areas
We work in partnership with our clients to add value at any
stage of the innovation and product development process
Front end needs and Concept generation and Technology and product Delivery and transfer
market analysis technology invention development to manufacture
re
g rt
ce
n
tu
ce
in o
t
er
tio
uc
en
g
g
ot pp
g
ac
n
en
n
m
in
rin
tin
t
tio
t rod
tio
uc
lig
ng
es
ho su
en
uf
g
lig
st
to
t
to e
ee
in
en
n ou
gi
ed
ca
ra pl
di
an
s
ea
te
gi
sis
em
n
us
es g
en p
di
ty s
m
rs
on
y
in
lo
sig
st ci
rin
ili or
pm
s a
tifi
tr
tio sc
ue
cr
m &
er
m
&
ch c
ly
te
ue
m
no
ng
on rin
ag
isi
ab ct
g
ar he
os
na
g
liv
de
ea y
gy
ss gy
ou tu
en
ld
n
ys
to
em i
lo
in
gy
rd
rin
g
id log
us fa
an
ch
se
tv
tio
fp
st &
tc
se f t
de
ac
ta
lin
lo
se lo
ls
ve
ca
id
yp
bl
d
up
er
te
s
& an
te
lie
ep
m
ito
sy ical
em
ile
& no
no
as no
re e o
de f o
isa
uc
& uf
ro
or
de
ni
ke
el
sf
ds
er
ra
ot
pp
e
m
ht
nc
ta
ta
nt
ns
on
an
od
od
m
oo
an
ch
ch
ch
ch
w
st
ic
al
ar
ot
tr
st
al
ee
t
ll
Hu
Op
Lig
Da
De
Co
Co
Su
Vo
Fu
Po
Re
Se
Sy
Sc
Te
Te
Te
Te
Pr
Pr
Pr
M
M
M
M
Tr
IP
N

4. Sagentia
Sagentia is a global innovation, technology and product development
company. We provide outsourced R&D consultancy services to start
ups through to global market leaders in the medical, industrial and
consumer sectors.
With global headquarters in Cambridge, UK, and US headquarters
in Cambridge, Massachusetts, Sagentia works with clients from front
end market needs analysis through to transfer to manufacture.
We deliver innovation around new technologies and new generation
products and services that provide commercial value and market
advantage. The company also assists business leaders to create
strategies for technology, innovation and growth.
Sagentia Ltd | Harston Mill | Harston | Cambridge | CB22 7GG | UK T. +44 1223 875200
Sagentia Inc | One Broadway | 14th Floor | Cambridge | MA 02142 | USA T. +1 617 401 3170
www.sagentia.com
info@sagentia.com
V1 1011 © Sagentia