An 18 month collaborative development project involving Sagentia and its client Markem has led to the successful launch and sales of a low-cost industrial coder. http://www.sagentia.com/industrial

1. The Approach Markem wished to develop a low cost (~35% lower) industrial film coder to allow them to enter developing markets. Sagentia carried out a turnkey product development bringing our knowledge thermal transfer printing, low cost design and design for manufacture. The product was design optimised to be manufactured in mainland China. The End Result The product launched on schedule at the end of 2006 and is meeting the manufacturing cost targets set whilst sales are running ahead of budget. Product development of low-cost film coder for developing markets www.sagentia.com