1. Overview to the education sector 2. Contribution of the education sector to India's GDP 3. Tangibility spectrum of education sector 4. 7 P's of unacademy 5. The service triangle of Unacademy 6. The gap analysis of Unacademy 7. The process flow of Unacademy 8.The Petal diagram of Unacademy 9. Factors affecting the pricing strategy 10. The dynamic pricing

1. Project presentation on
Presented by team 4:
Kinjal Joshi: 41
Sneha Kushwaha: 49
Swapnil Mewada: 58
Sagar Vyas: 111
Submitted to:
Professor Dreena D’souza
Faculty for the subject: Services Marketing
Aditya Institute of Management Studies and Research

2. The Education Sector
Robust
Demand
Rising
Investments
Competitive
Advantage
Policy
Support
Market
State

3. Contribution of Education Sector Towards the GDP
91.7
101.1
119.6
0
20
40
60
80
100
120
140
2018 2019 2021
Expected Contribution of Education Sector
in US $ Billions

4. The Tangibility SpectrumTeaching accessories
PDF notes
Certificate of completion
Mock test scores
E report card
Knowledge
confidence
Skills
Passion
Competency
Socialize & networking
Productivity
Work ethics
Personality
development

5. The 7 P’s
Product Price PromotionPlace
Physical EvidenceProcessPeople
Courses for various
classes and competitive
exams
Subscription fees for
Premium courses.
Online – Application
and website
YouTube, TV ads,
Banners, free demo
lectures, counselling
Upper management,
educators, mentors,
tech team, office staff,
students
Process of enrolment
for students and
process of teaching for
educators
Mobile application and
the website

6. The Service Triangle
Interactive marketing
Company
Employees Customers
1. Number of views and reviews
2. Offering various categories of
courses for various exams
3. Offers and discounts
4. Advertisements and promotions
1. Technical team + sales team to
provide better service.
2. Bonus and reward for the
performance
3. Training programs on a regular
intervals
4. Employee feedback
1. Sales department and personal selling
2. Support service for both educators and students
3. Doubt solving for students
4. Interactive sessions from experienced educators to the students

7. The Gap Analysis
Word of mouth
communication
Personal Needs Past Experiences
Expected Services
Perceived Services
Delivered Services
Services Standards
Management Perception of
Consumer Expectation
External Communication
To Consumers
Consumer
Company
GAP 1
GAP 2
GAP 3
GAP 4
GAP 5

8. The Process Flow
Start
Visit application or
website
Have an
account?
Register
Login
Create new account
& details in database
Ask for access –
camera, microphone,
etc.
Are you a
Student?
Are you an
instructor?
Check the list,
Camera and
microphone
Check username and
password
Have you
registered for any
course?
Do you have any
course created?
No Yes
Yes
No
YesNo

9. The Process Flow (Continued)
Take student to the
online classroom
Search bar to search
for the course
Yes No
Go the class room Create a course
Yes No
Classroom
Want to submit
any review?
Data transfer to
system and
document storage
Yes
No
Record Instructor system
Do you want to
upload any
document?
End
No
Submit review
Yes

10. The Flower Diagram
Information
1. Subscription based on educational goals
2. Dashboard for the details
Consultation
1. Clearing the doubts and giving optimum
solution
Order taking
1. Enrol anytime even from the middle of
the course
Hospitality
1. Comprehensive live courses & quizzes
2. Doubt clearing sessions from top educators
Safekeeping
1. All personal information will be safe
Exceptions
1. Empowering the learners to take on
the world in a manner that classroom
would never do
Billing
1. Subscription based on
months i.e. 1, 3, 6 and 12
Payment
1. Safe online payment gateway
with various options

11. The Pricing Strategy for Unacademy Plus
One subscription and unlimited access
Model based on OTT Platforms like Netflix and Amazon Prime
Select and learn any category
Select any of the top educators from whom you wish to learn
Notifications before the class begins
Recorded sessions in case you miss the class
PDF notes
Unlimited mock tests
Realtime interaction with educators
Live doubt solving
Download videos and watch offline
Pricing of Unacademy Plus has been derived from following factors:

12. The Dynamic Pricing
Demand
• Tutor’s demand
• Course’s demand
Time of
enrolment
• Early enrolment
• Late enrolment
Availability of
seats
• More seats
• Less seats

13. Thank You