The given consist of detail analysis of Disney company in regard with corporate communication. It consist of their study of corporate logo, employees communication, CSR activities, marketing communication, internal and external communications from India perspective.

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Title:
To be able to understand the different aspects of corporate communication
Planning by studying 'The Walt Disney Company' from Indian Perspective
Submitted by:
Sagar Jaiswal
MBA (Media and communication)
Sem III (2016-2018)
Submitted to
Dr. Manju Rughwani
(Prof- Corporate Communication)
Ajeenkya D Y Patil University,
Pune

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DECLARATION
I Sagar Jaiswalhereby declare that the project on 'Strategic Corporate Communication and Planning'
is a genuine research work undertaking by me.
All care has been taken to keep this report error free and I sincerely regret for any mistakes that might
have come in the report. I shall be highly obliged if error (if any) be brought to my attention.
Signature
Name - Sagar Jaiswal
Date - 29/11/2017
Place- Pune

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ACKNOWLEDEMENT
I acknowledge the help and support of all the people without which this project would not have been
possible. I would also like to thank their corporate website
I want to express my gratitude towards Dr.Manju Rughwani (Professor-Corporate Communication and
Planning, Ajeenkya D.Y. Patil University) for guiding me through the project.
Lastly I would like to forward my gratitude to all my colleagues, friends.
Signature

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INDEX
Sr.no Topic Page no
1 I. Introduction
Corporate History (Timeline only)
Mission
Vision
Corporate Objectives
Corporate Strategy
Stakeholder
Image
Reputation
05
II. Corporate Communication Department Structure 13
III Corporate Logo (The elements of corporate logo) 16
IV. Corporate Image Building Initiatives 18
V. Corporate Communication Tools & Techniques (In a detailed form).
a. Corporate Website
b. Corporate Social Media
c. Blogs/Wikis
d. Corporate Audio Visual Production
19
VI. Company’s Employee Communications (With two case studies) along with the
details of newsletters and internal communication tools.
30
VII. Company’s CSR Activities (CSR Case Study) 33
VIII. Company’s Crisis Communication (With two successfulcase studies) 35
IX. Company’s Marketing Communications (With two successfulcase studies). 38
X. Company’s Media Relation Strategies (With two successfulcase studies) 40
XI List of corporate recognitions and awards 43
Bibliography

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The Report consists offollowing:
I. Introduction
The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass
media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California.
It is the world's second largest media conglomerate in terms of revenue, after Comcast. Disney was
founded on October 16, 1923 – by Brothers Walt Disney and Roy O. Disney – as the Disney Brothers
Cartoon Studio, and established itself as a leader in the American animation industry before diversifying
into live-action film production, television, and theme parks. The company also operated under the
names The Walt Disney Studio and then Walt Disney Productions. Taking on its current name in 1986, it
expanded its existing operations and also started divisions focused upon theater, radio, music, publishing,
and online media.
In addition, Disney has since created corporate divisions in order to market more mature content than is
typically associated with its flagship family-oriented brands. The company is best known for the products
of its film studio, Walt Disney Studios, which is today one of the largest and best-known
studios in American cinema. Disney's other three main divisions are Walt Disney Parks and
Resorts,Disney Media Networks,and Disney Consumer Products and Interactive Media. Disney also
owns and operates the ABC broadcast television network; cable television networks such as Disney
Channel, ESPN,A+E Networks,and Freeform; publishing, merchandising, music, and theatre divisions;
and owns and licenses 14 theme parks around the world. The company has been a component of the Dow
Jones Industrial Average since May 6, 1991. Mickey Mouse, a cartoon created in 1928, is a primary
symbol and mascot for Disney.
The Walt Disney Company, commonly nicknamed Disney, is one of the
largest entertainment and media companies in the world. Disney Enterprises Inc. is a subsidiary of the
company; the name is found in many of its franchises.
The current chairman and CEO is 'Bob Iger' since 2005.
The company's main units are Studio Entertainment, Parks and Resorts,
Media Networks and Consumer Products.
Media Networks
The ABC television network, which Disney bought in 1996, serves as the centre of this unit. Cable
television channels within it include Disney Channel, Toon Disney, ABC Family, ESPN and SOAPnet.It
also partly owns Lifetime, A&E and E!.
Consumer Products
Merchandising and licensing within the company are overseen in this division. Disney Publishing
Worldwide, part of this unit, has Disney Press,Disney Editions and Hyperion Books as its brands.
It once owned the Disney Store shopping chain until 2004. Jim Henson's Muppets have taken its place
since then.

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Mission
The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of
entertainment and information. Using our portfolio of brands to differentiate our content, services and
consumer products, we seek to develop the most creative, innovative and profitable entertainment
experiences and related products in the world.
Vision
Disney’s leadership team manages the world’s largest media company and are the visionaries behind
some of the most respected and beloved brands around the globe. Their strategic direction for The Walt
Disney Company focuses on generating the best creative content possible, fostering innovation and
utilizing the latest technology, while expanding into new markets around the world.
Corporate Objectives
 To reduce their impact on nature by reduce the consumption of fuel they used and produced
 Trying to reduce consumption of fuel and produce less waste to better the environment
 To focus on family, communities and inspiring children to help around the community
 To open an affordable good experience for children and parents to create memories
 To become world's leading producers and providers of entertainment and information using its
portfolio of brands to differentiate its content, service and consumer products
 Their financial goals are to maximize earnings and cash flow and allocate capital towards the
growth initiatives that will drive long-term shareholder value
Corporate Strategy
They used a corporate theory of sustained growth
The boxes on the chart have changed, but since the appointment of Bob Iger as CEO, Disney has
seemingly doubled down on Walt’s old strategy with their increased focus on franchises.
Disney’s dominance can be boiled down very simply to one word: franchises. Or rather, an “incessant
focus on franchises” in the words of former Disney CFO Jay Rasulo.
“Everything we do is about brands and franchises,” Rasulo told a group of financial analysts last
September. “Ten years ago we were more like other media companies, more broad-based, big movie
slate, 20 something pictures, some franchise, some not franchise. If you look at our slate strategy now, our
television strategy, almost every aspect of the company, we are oriented around brands and franchises.”
Franchises are well suited to extend across multiple parts of a big business like Disney, particularly
because it’s a repeating virtuous cycle: movies drive merchandise sales and theme park visits, which in
turn drives interest for sequels and spin-offs, rinse, repeat,reboot.

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 The Walt Disney Company creates corporate value by harnessing fit across the value chains of its
multiple business units.
 Compete in theme parks and resorts,video entertainment, and consumer product divisions leveraging
the Disney name and wholesome family entertainment positioning
 Pervasive activity sharing and supporting coordination in every part of the value chain:
– e.g., Central Imagineering Division creates specialeffects for films, then matching characters,
attractions, and products for theme parks, retail stores, and catalogs
– Active cross marketing of the array of Disney products and services
– Limited-edition merchandise from Consumer Products offered through theme parks and catalogs
 Horizontal mechanisms enable highly effective coordination and sharing
– “Synergy department” coordinates projects across divisions
– Corporate Events department coordinates special events across divisions (e.g., Mickey’s birthday)
– Disney University provides consistent training for employees across the company
– Credit card and catalog designed to capture customer data across divisions
– Senior personnel transferred across divisions
 Recent acquisitions and start-ups involve much weaker interrelationships

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Stakeholder
Internal Stakeholder :
A) Employees
B) Manager
C) Owners
The Stakeholder map:
Bob Iger (CEO)
Boards of Directors Employees
Communities Major Business Segment Customers/Guest Business Partners
The top five individual's shareholders are:
Robert A. Iger
Chairman and CEO Robert Iger took the reins at Disney in 2006. He directed severalkey acquisitions for
Disney, including that of Pixar in 2006 and Lucasfilm in 2012. Prior to his ascension to the position of
CEO, Iger worked at Disney in the capacity of COO from 2000 to 2005. He was appointed president and
CEO in 2005, and assumed the title of chairman in 2006.
Alan Braverman
Senior executive vice president, general counsel and secretary of the Walt Disney Company, Alan
Braverman holds the second highest number of Disney stock shares,a total of 155,485. Braverman
assumed his current position at Disney in 2003, where he acts as chief legal officer and directs the
company's entire staff of attorneys worldwide.
Thomas Staggs
Thomas Staggs is the third-largest individual shareholder of Disney stock, with a total of 122,609 shares
as reported in January 2016. In May 2016 Staggs stepped down from the role of Disney's COO and,
according to CNBC,was holding a position of special advisor to Robert Iger until the end of the
company's fiscal year, which corresponds with the close of the 3Q 2016.
Christine McCarthy
Christine McCarthy obtained the position of senior executive vice president and CFO at the Walt Disney
Company in 2015. She is in charge of Disney's finances worldwide and oversees company financial

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planning, investor relations, tax planning, supply chain management and corporate realestate. Ms.
McCarthy also directs Disney's efforts in the area of corporate citizenship.
James Rasulo
James Rasulo stepped down from his CFO position at Disney in 2015, where he had served since 2009, to
be succeeded by Christine McCarthy. Before his rise to the position of CFO, Rasulo worked as chairman
of the Parks and Resorts division at Disney from 2005 to 2009, after being appointed president of the
division in 2002.
External Shareholderincludes:
 Suppliers :
o Christie : Provide projectors for Walt Disney Studios
o HandsOn Network : Provide volunteers
o Tumblr : Provide users to account sign in
o Philips : Provide electronics goods
o McDonald's : Food partners
o Imax : Best motion picture experience
o Goo Systems : Provide screens in creating magic trees
o Cox Communication : Network partners
o Love Film : Deals with Disney for ABC series
o Harmonix Music Systems : Provide best music experience
o ESPN : For telecasting their content
 Society : Every individuals or groups visiting their theme parks, watch their movies, series,
cartoon, animated series, or purchasing their key chains, merchandise, T-shirts, trousers, bags,
books etc form a part of society
 Government: If Disney wants to open theme parks anywhere in any countries, supplies products,
merchandise or open their website, they need permission from respective government. Till the
time they get permission, they can't open theme parks
 Creditors : Banks ,financial institutions or private players which provide them financial aid in
need of crisis
 Shareholders : It's public company meaning their more 50% shares are owned by public which
include chairman, CEO , managers, employees or user

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 Customers : Includes common public, investors, private players, or anyone who is using their
products and services directly or indirectly
Image
Corporate Identity
The idea of using color schemes,designs, certain diction, and an effective layout in order to create a
visual statement that communicates a business philosophy.
Current Slogans:
"Where Dreams Come True"
"The Happiest Place on Earth"
Image
When someone hears or thinks Walt Disney World, people think of Cinderella's castle, the Epcot ball, the
gigantic sorcerer hat found at Hollywood Studios, or the massive tree of life at Animal Kingdom. Walt
Disney World has created this image by following their imagination in every single detail that goes into
each theme park. Walt Disney World has kept their positive image going for over forty years now because
they are always adding new things every year for everyone. They also keep a positive image by keeping
classic attractions and updating them so they look like new every visit. Although some people, like
Christopher Zara (2012) who discusses the matter in his article Walt Disney World: Gay friendly, but oh
so Republican, think Walt Disney World is prejudice towards certain communities because of their
political background history. Walt Disney World proves this statement false by allowing people of all
genders and cultures work for them, showing no signs of discrimination. Showing no signs
of discrimination always the image of Walt Disney World become even more positive.
Effective or Ineffective: Overall, Walt Disney World presents an effective and strong corporate identity
through their effective advertising, advanced technology, incredible history, positive image, and positive
perception. Walt Disney World has created a vacation spot for guests to feel like they have stepped out of
the realworld and into a world of fantasy.

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Walt Disney World has been visited by more than 700 million people in the last forty years and that
number is assumed to be climbing with the strong corporate identity
Reputation
The Walt Disney Company tops the list of “The World’s Most Reputable Companies” for 2017. Disney
ranked No. 3 on the annual survey, assembled by Reputation Institute (RI)—a leading research and
advisory firm for reputation—and published in Forbes magazine.
Reputation Institute’s annual Global RepTrak® 100 spotlights companies that truly understand what they
stand for and how to reinforce the emotional bond with their stakeholders across all the markets they
serve. The survey is based on more than 170,000 ratings collected during the first quarter of 2017 and
measures public perception of the world’s top companies with respect to products and services,
innovation, workplace, governance, citizenship, leadership and performance. The study looked at highly
regarded multinational companies in 15 countries around the globe: Australia, Brazil, Canada,China,
France,Germany, India, Italy, Japan, Mexico, Russia, South Korea,Spain, the United Kingdom and the
United States.
“Looking at top performers,it’s clear that offering high-quality products, standing behind them and
meeting customer needs is foundational to delivering on the brand promise. But our data also shows that
companies with a strong sense of purpose who are committed to improving on all dimensions of
reputation—especially governance and citizenship—tend to be the most highly regarded,” said Allen
Bonde, chief marketing officer for Reputation Institute.
Earlier this month, Disney was ranked No. 1 within the entertainment industry and No. 5 overall
on Fortune’s list of “World’s Most Admired Companies,” and was recently named the “Most Intimate
Brand” among millennials in MBLM’s Brand Intimacy 2017 Report.
A Forbes report named The Walt Disney Company as America’s most reputable company in an
independent study by Reputation Institute, a private consulting firm. The study examined consumer
perception of 150 of the largest companies’ products and services,innovation, workplace, citizenship,
governance, leadership and performance.
The Walt Disney Company also was ranked among the top 10 companies with the best work-life balance
by job search engine Indeed.com and among DiversityInc.’s top 50 companies for diversity. The
DiversityInc. Top 50 ranks nearly 900 companies that are using diversity management to attract and retain
a global, multicultural workforce.

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II. Corporate Communication Department Structure
In any organization, the general structure ofcorporate communication structure is as follows :
Chairman/CEO
President/ COO
VP's of different departments
Directors ofdifferent departments
Supervisor ofdifferent departments
Employees ofdifferent departments
The structure of Walt Disney is as follows:

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III. Corporate Logo (The elements of corporate logo)
A logo (abbreviation of logotype, from Greek: λόγος logos "word" and τύπος typos "imprint") is
a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even
individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols,
icons and logos, which are composed of the name of the organization (a logotype or wordmark).
In the days of hot metal typesetting, a logotype was one word cast as a single piece of type (e.g. "The" in
ATF Garamond, as opposed to a ligature, which is two or more letters joined, but not forming a word). By
extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level
of mass communication and in common usage, a company's logo is today often synonymous with
its trademark or brand.
Walt Disney Logo
The Walt Disney logo is a stylized version of the founder's signature that signifies a brand name and
promise secure,cheerfuland quality American mainstream entertainment. Aside from regular logo,
company has different logos for the different products it provides.
Eg: The castle on a blue background version is used for Disney's movie releases. Similarly, the Walt
Disney signature with the 'World' added onto the end is used for the company holiday resorts.
Slogans
Disney uses various slogans for different branches of their business. The most well known slogan is
'Where the dreams come true' which is used to promote their Disney World theme park
When we talk about brand architecture of Disney it comes under Branded house and House ofbrands.
Eg: In Branded house - The Walt Disney Pictures,Walt Disney Company, Disney channel, Walt Disney
World.
House of brands - PIXAR, Touchstone pictures, Miramax
It's the combination of both Monolithic as well as Endorsed. Monolithic because the name 'Walt Disney'
is written on many products and services and Endorsed because many time it's endorsing its product and
services.
Naming styles:Classic (since they are using founder's names)

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IV. Corporate Image Building Initiatives
 Encouraging Innovation:Disney reduces environmental impact through innovation, such as
trains at Disneyland Resorts which run on biodiesel made with cooking oil from the resort's
restaurants and hotels.
 Protecting Ecosystems :Since 2009, Disney has invested $48 million in carbon offset projects
globally, most of which involve forest conservation, reforestation and forest management
 Minimizing Waste : Recycling at parks is an important part of their approach to Disney's long-
term goal of zero waste
 Logo Branding :On all of their products and services,their trademarks is presents such as
Disney goodies, bag, cover , stationeries, bottles etc
 TV Commercial: This is the one of the things through which they generate maximum revenues.
Their famous movies of all time such as Cindrella, Princess and seven dwarfs, Aladdin etc
 Cartoon : Disney is known making animated series such as Mickey mouse series, Donald Duck
series etc
 Animated characters:One of their most famous animated characters which was introduced in
late 90's but still famous among everyone. 'Mickey Mouse' which was created by Walt Disney
still exists
 Parks & Resorts:Disney world parks are famous among everyone whether they are children's or
adults. The best place to hang-out with friends and families
 Studio Entertainment : 'Walt Disney Studio' is known worldwide for its marvelous creation
 Consumer Products :Walt Disney merchandise is only present in their theme parks but you
their products are available across the countries
 Interactive Media :It include presence on social media sites
 Word of mouth: Spread of positive words of mouth. Since parents always want their children's
must completely enjoy weekends, Disney parks provide a great source of entertainment. Usually
parents act as catalyst to spread positive words of mouth
 Charitable Activities: Disney is known for its charitable activities. In 2013, Disney charitable
giving was $370 million
 Volunteerism: They provide lot of scope of works where people can come and volunteered them.
 Impact made : According to survey done, till date Disney has impacted around 4 million
families
 Climate Program: Since it's known fact, due to release of Carbon dioxide gas, there is lot impact
on climate. They are also carrying out climate program, as to find the solution to curb the
problems
 Recycle: It's a policy of Disney to recycle any paper they used. They make sure that there is less
use of paper in the working
 Natural Disasters : They also supports the people whose lives had been impacted by natural
disaster like earthquake or drought etc
 In-kind supports : They also provide lot in-kind support to various organization for their
meaningful purposes
 Rural developments : They supports many rural development program for developing countries

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V. Corporate Communication Tools & Techniques
Good business communication is key for efficient business decision making and the running of everyday
processes. Effective communication helps get the job done on time and within budget. Managers and
team leaders who can communicate, and relay objectives, reasoning and specific tasks in a concise and
coherent manner, using the right tools fit for purpose, contribute significantly more to the success of a
business than those who fail to communicate efficiently during day-to-day business activities.
Business Communication Tools
Businesses use intranets, apps, emails and video calls to communicate with employees across departments
and locations. With so many communication options available these days, it can be hard for businesses to
know what tools to use and how to use them most effectively. Here are some of the most popular and
efficient business communication tools:
Intranet/Social Intranet
An intranet is a private hub that can be accessed by any authorized users within a business organization -
it is mainly used for internal communication and collaboration. In this age of bring-your-own-device
(BYOD) and telecommuting, an intranet solution will result in a more flexible workforce and ensure all
employees are working towards the same goals.
Intranets have taken big leaps forward during the last 6 years and now often include features to allow
teams and individual users to collaborate and communicate with people (internal and external), send,
receive and edit documents as well as intuitive features to easily navigate the user interface and connected
environments. More often these days, intranets are seen as a social communication platform. Intranets can
connect with external data sources like Google, Google+, Wikipedia, plus your own business systems etc.
to provide additional real time data and enhanced knowledge across the workforce. Business intranets
have also become the standard in managing data including policies, guidelines, procedures, protocols,
corporate documents, branding, logos and other resources.
Chat rooms, Private and Group Messaging
Collaborative spaces which provide private/group messaging and chat functions are often viewed as one
of the best business communication tools to keep teams working together. It’s an effective form of
communication for busy employees and managers. Instant messaging makes updates on projects and
general team discussion much easier. This works well when employees or team members are spread
across different geographical locations and different time zones. Files can be shared and conversations
can be accessed if needed. Chat rooms and group messaging environments may seem the same, but the
interfaces are often very different. For instance, your company might get more out of an instant
messaging platform than a chat room if you don't have a lot of team-based projects, and individuals only
occasionally need to contact other individuals within the organization.

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Instant messaging (IM)
Instant messages are commonly used for recreation but are now widely used within business
organizations for employee-employee messaging or employee-management messaging. Regardless of the
specific software you use, IM provides an interface for individuals to communicate one-on-one. Most
software also allows the creation of group messages,but this is not the primary intended use of IM.
Chat rooms
Whether business or casual, private or public, chat rooms are forums for specific groups of people to
interact and receive notifications. Many chat rooms are based on a shared topic or characteristic. For
example, there are chat rooms for specific age groups and interests. Although many IM clients and
intranets support some kind of group messaging dynamic, chat room software is specifically designed for
team/group-based information sharing and messaging.
Bots
A chat bot or chat robot is software that can interact with users using chat mechanisms, whether a person
is using IM or has joined a chat room. In some cases,users will be able to get stock status,weather reports
and even movie listings. Some bots can be quite hi-tech, but in most instances users are aware that they
are not interacting with an actualhuman.
In many cases,it’s essential to have a method to communicate with either a single member of staff or the
whole team. This will come in very handy when tackling projects and any troubleshooting issues and
when properly utilized, will lessen the need for email.
IMs and chat rooms can also improve customer service. Customers will no longer have to wait for long
periods of time to get the answers they need about a product or service. Today, customers can get instant
replies that provide resolutions to their issues and inquiries.
Popular examples of these messaging tools are Slack, HipChat and Skype.
Discussion Forums
Although discussion forums may seem like old tech to some, it is still one of the preferred communication
business tools used today. A discussion forum can bring together management and employees and allows
for an open discussion on any topic (usually set up and monitored/moderated). It can also help in
knowledge dissemination and bring the workforce together. Forums are also effective in archiving
organizational knowledge to be used by anyone as a reference. Employee morale can also be boosted by
participating in regular discussion forums.
Discussion forums will also facilitate knowledge sharing. No time will be wasted answering the same
questions again and again once the company forum has been integrated with enterprise search. This will
enable forum information to be discovered by people who need it, when they need it.

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Ticketing,Issue Tracking and Case Software
A case tracking system enables employees and customers to submit a case or support ticket. This allows it
to be assigned to the right employee and have it checked and resolved in time. A case tracking system
helps centralize customer support queries and keep track of any open issues. Track team productivity,
prioritize the most relevant and important queries and collect valuable customer feedback that can help in
improving your products, services and customer relationships. An issue tracking system is generally used
in an organization’s customer support call center to create,update and resolve reported customer issues or
even issues reported by employees within the company.
When submitting a trouble/support ticket, it should include all the important information on the
customer/account involved and the type of issue encountered. An issue tracking system often contains a
knowledge base (KB) about a customer’s information, issues, resolutions to common problems and other
essential data to be used in troubleshooting and resolution. The ticket within an issue tracking system is
the running report in a specific issue containing information about whether it has been resolved or not and
other relevant data. A trouble ticket is usually created in a call center or a help desk and will always have
a unique reference number assigned to it. This case number is provided to the customer to help staff
quickly locate, open and communicate the status of the request.
Popular examples of issue tracking system include JIRA, HelpScout, Desk and ZenDesk.
Internal Blogs, Video and Audio
Content is a defining factor when determining whether your teams are engaged or not. Enticing articles,
eye-catching images and videos across the company intranet will result in more traction and engagement
from everyone in the organization. Training and tutorial videos, video messages from management and
behind-the-scene footage can be posted on the company intranet which can increase employee
engagement and retention. Infographics are well suited for marketing departments and for showing and
explaining particular company processes. This medium is visually appealing and helps communicate
many instructions quickly and easily.
An internal blog is also a good option. This is not something your customers and competitors will be able
to access. The internal blog is a place where employees can share ideas and experiences fast and in an
informal fashion. Internal blog advantages can include:
Broadcasting and highlighting an employee’s knowledge about a certain topic or area of the organization
Creating a searchable and permanent archive of KB articles, knowledge and expertise. All the KB articles
uploaded and published on an internal blog will stay there unless deleted manually
It promotes open discussion and collaboration among the workforce. There are instances where some
employees will be more likely to speak up in a virtual environment than face-to-face
It connects employees across departments
It keeps the staff up-to-date on important information and company updates

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Podcasts
Podcasts are generally presented as audio files available to stream or download. In the past, people mainly
tune in to podcasts on their desktop computer or laptops, but they are slowly becoming more popular on
mobile devices. For many businesses, it’s easy to grasp the idea of a podcast for external marketing, but a
business organization can also utilize podcasting to reach the internal workforce. Some business experts
have stated that many employees make listening to company podcasts a part of their weekly work routine.
An internal podcast can cover topics such as messages from the CEO, new processes,employee
assistance programs and other human-interest topics. There are many tutorial videos on how to make a
simple podcast. You can start from there by using a simple microphone, free audio-editing software and a
computer. Once everything is rolling and producing good results, you can invest in better equipment or
put more focus on getting influential podcast guests. But remember, technology is just secondary and
content always rules.
Gamification
Although not a direct communication tool, gamification can be applied in business intranets to break up
routine and to encourage engagement in areas including and other than business matters. Gamification is
the concept of applying game mechanics and game design techniques to engage and motivate people to
reach company or business goals. This concept taps into a person’s basic needs,desires and impulses
which revolve around the idea of achievement and status. The term “gamification” was first used in 2003
by Nick Pelling but did not gain popularity until 2010.
Gamification is used by businesses to drive the desired behavior of users. The result is usually
advantageous to the brand. One common technique of gamification is rewarding users who have
accomplished desired tasks with points, badges or elevated status. The idea is to showcase expertise,
talents and accomplishments of the users or employees. Another technique used in gamification is
competition. The desire to appear on the leader board will drive staff to do and complete more tasks
efficiently which fuels engagement.
Recent examples of gamification incorporated into company intranets include:
Raine and Horne (view the case study here) who surfaced sales data from all their offices to spur
competition and increase results
The measurable metrics of success include:
Engagement
Influence
Virality
Time spent
User-generated content
Loyalty

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Here we will talk about Disney
a. Corporate Website
A good corporate website has the following features :
 Crucial business information
 Contact Information
 Clear Navigation
 Security
 Social Media Integration
 A Mobile ready version
 FAQ
 Good Hosting
When we analyze the Disney website:
 Crucial business information means 'About' feature on the business. 'About' feature has the
information about business. What kind of business your company does, products and services it
offers, timing of business, etc. In 'Disney' website, about section has company overview, awards,
business standard, antipiracy
 Contact Information : In Disney website, the contact section contain corporate office address,
careers,media & CSR inquires, business inquiries and studios information
 Clear Navigation: Here the meaning of navigation is easy-to-understand, logical names for
various pages, like contact, FAQ etc. Disney website has about us, Business, Citizenship, Media
Hub etc. Very clearly every tab mentioned
 Security: The Disney website is an secured website. It's clear from URL's i.e. https
 Social Media Integration: It means it must have all social media website like FB, twitter,
Instagram etc. In Disney website everything is clearly mentiones
 A mobile ready version: It means when you open your website it must be mobile friendly. Disney
has very good resolution in mobile
 FAQ's:It indicates what kind of different questions are there in public minds. Disney website has
FAQ's columns
 Good Hosting: It means fast website, nice designs, colors and sizes of different icons etc. Disney
website have good designs, colors and sizes of icons are proper, layout of website is good
Since Disney website have all the good features which must be there in website, its website is up to the
marks

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b. Corporate SocialMedia
Every day, Disney India connects with millions of people around the world through its social media
accounts. We are committed to provide our fans and social communities with exciting new content and
experiences, allowing them to connect with their favorite brands anywhere, at any time, on every
platform.
Browse the social media index using the links below to view the Face book, Twitter and YouTube
accounts for each brand.
Face book Twitter YouTube
 UTV Movies
 UTV Action
 Bindaas
 Indiagames
 IPL India games T20 Fever
 Disney India
 Disney Films India
 UTV Motion Pictures
Bindass PLAY
 UTV Movies
 UTV Action
 Bindass
 Indiagames
 Disney India
 Disney Films India
UTV Motion Pictures
 Bindass
 Disney India
 UTV Motion Pictures
 India Marvel
Club Penguin

25. 25
ScreenShot of UTV Movies (FB Analysis)
We can clearly see that they have following of more than 10 lacs. Even their posts and images have been
liked by more than 10 lacs people. I think the brand like Disney which is worldwide famous and
established; the number of users following the page must be more.
Here UTV movies is selected since its most loved brand of Disney
UTV Movies (Twitter Analysis)

26. 26
We can clearly see their twitter account was opened in 2009. They only have 750 followers and till date
they only have 1134 tweets. This indicate their twitter presence is very poor and they need to work them
C. Blogs/Wikis
The Disney Wiki: The Celebration of a Lifetime
The Disney wiki is powered by wikia.com
They have total 43,206 pages. Their last post was on 20 November, 2017. This clearly indicates that they
are active on blogs. Peoples are interested are interested in reading about them and everyone want to
know about them whether it's kids, adults or older peoples.
The purpose of blogging is to:
 To drive traffic to your website
 It helps to convert traffic into leads
 It helps to establish authority
 It drives long term results
 It help in secondary marketing i.e. spread of positive word of mouth

27. 27
D. Corporate Audio Visual Production
The Walt Disney Studios is an American film studio, one of the four major businesses of The
Walt Disney Company and the main component of its Studio Entertainment segment. The studio,
best known for its multi-faceted film division, which is one of Hollywood's major, film studios, is
based at the eponymous Walt Disney Studios in Burbank, California.
The Studios generated an estimated income of $2.703 billion during the 2016 fiscal year. The
studio entertainment business alone (live-action and animated motion pictures, direct-to-video
content, musical recordings and live stage plays) brought in $5.83 billion in 2012.
The Walt Disney Studios is a member of the Motion Picture Association of America (MPAA).
The various divisions are:
 Walt Disney Studios Motion Pictures
 Disney nature
 Walt Disney Animation Studios
 Disney Music Group
 Disney Theatrical Group
 Disney Studio Services
 Walt Disney Studios
The Subsidiaries are :
 Walt Disney Pictures
 Lucas film
 Pixar
 Marvel Studios
Walt Disney Productions began production of their first feature-length animated film in 1934. Taking
three years to complete, Snow White and the Seven Dwarfs,premiered in December 1937 and became
the highest-grossing film of that time by 1939. In the 1940s, Disney began experimenting with full-
length live-action films, with the introduction of hybrid live action-animated films such as The
Reluctant Dragon (1941) and Song of the South(1946). That same decade,the studio began producing
nature documentaries with the release of Seal Island (1948),the first of the True-Life
Adventures series and a subsequent Academy Award winner for Best Live-Action Short Film.

28. 28
Studio Structure :
Studio Unit
Production Distribution Disney Music Group Disney
Theatrical Group
Other
 Walt Disney
Pictures
 Walt Disney
Animation
studios
 Pixar
 Disneynature
 Lucasfilm
 Marvel
Studios
 Walt
Disney
Studios
Motion
Pictures
(Touchstone
Pictures)
 Walt
Disney
Studios
Home
Entertai
nment
 Walt
Disney
Studios
Marketi
ng
 Walt Disney
Records
 Hollywood
Records
 Disney
Music
Publishing
 Disney
Theatric
al
Producti
ons
(Disney
on
Broadwa
y)
 Disney
Theatric
al
Licensin
g
 Disney
Live
Family
Entertain
ment
(DLFE)
 Disney
on Ice
 Disney
Live!
 Walt
Disney
Special
Events
Group
Disney Studio
Services
 Studio
Productio
n
Services
 Walt
Disney
Studios
 Golden
Oak
Ranch
 The
Prospect
Studios
 KABC7
Studio B
 Disney
Digital
Studio
Services
Production
Walt Disney Pictures is a film banner that encompasses the release of its own live-action productions, in
addition to films produced by the company's animation studios, mainly Walt Disney Animation
Studios and Pixar Animation Studios. Marvel Studios—acquired through Disney's purchase of Marvel
Entertainment in 2009—produces superhero films based on Marvel Comics characters,including
the Marvel Cinematic Universe franchise. Lucasfilm—acquired by Disney in 2012—develops and
produces films including those in the Star Wars and Indiana Jones franchises. Disneynature is an
independent film genre label devoted to nature documentary productions.
In 1993, Disney acquired Miramax Films and its Dimension Films genre label, with the former division
operating as an autonomous unit until 2009, and the Dimension label becoming absorbed by The

29. 29
Weinstein Company in 2005. By 2009, Miramax was folded into the Walt Disney Studios, and continued
to serve as distribution label until it was sold by Disney to Filmyard Holdings in 2010. From 2007 to
2010, Disney and Image Movers ran a joint motion capture animation facility; Image Movers Digital.
Distribution
Main articles: Walt Disney Studios Motion Pictures,Touchstone Pictures,and Walt Disney Studios Home
Entertainment
All film productions mentioned above are distributed theatrically by Walt Disney Studios Motion
Pictures and on home media platforms by Walt Disney Studios Home Entertainment. Another film
banner, Touchstone Pictures, released films targeted at more mature adult audiences and was formerly an
active production unit.
Disney Music Group
Disney Music Group is a music production group led by Ken Bunt, that consists of two record labels—
Walt Disney Records and Hollywood Records—and multiple publishing entities that handle Disney's
music.
Disney Theatrical Group
Disney Theatrical Group is the division producing live theatrical and stage events. It is currently under the
leadership of Thomas Schumacher. The Disney Theatrical Productions division has been responsible for
the production of many different musicals, touring events, ice shows and other live theatrical events.
Their shows include: Beauty and the Beast,The Lion King, Aida, Tarzan, Mary Popping, Newsies and
numerous incarnations of Disney on Ice.

30. 30
VI. Company’s Employee Communications (With two case studies)along with
the details of newsletters and internal communication tools
Disney is a listening organization that believes every Cast Member has important ideas that contribute to
the essence of our company. When a leader intentionally listens to Cast Members,new ideas are brought
to life.
For example, in Disneyland Tokyo, a Custodial Cast Member would create Disney characters out of
flower petals for Guests to enjoy in the parks. Instead of dismissing this Cast Member,the leader listened
to his suggestion and realized the unexpected value his art added to the Guest experience.
Working with Entertainment and fellow Cast Members, the Custodial Cast Member changed the art from
flowers to water,a resource he always had with him, to create “Water Mickey.” “Water Mickey,” a sketch
of Mickey Mouse created with water and a broom, was introduced to the Custodial teams located at
Disney parks around the world. This innovative idea stemmed from Disney’s two-way model of
communication and an act of intentional listening.
Corporate communication is not a Mickey Mouse game full of Goofy campaigns, but it does have
Cinderella moments. Done well, it can create magical fairytale experiences that inspire, entertain and
inform your employees.
Communicating with heart
I believe in communicating with heart. I believe in helping my audience to feelthe message as well as
read it. I want my audience/colleagues to feel valued and cared for. I got that and more at Disneyland. I
was expecting to meet bored actors in animal suits and tired customer-facing staff – I was so wrong. It
started with the exceptional kindness of the very busy reception staff at our two-star Disney hotel (single
mum budget). They were so inclusive, informative and helpful. But! It was Mickey himself that blew me
away.
Attention to detail and the quality product
I spent a lot of time at Disneyland waiting in queues, but it didn’t matter. Every ride was crafted with
absolute attention to detail – they were works of art. And the place where you spent most time – the
queues – were fun. The mining machinery at Big Thunder Mountain. The talking Buzz Lightyear in
Discoveryland. The waiting time passed so fast. And elsewhere, the toilets at Club Mickey with their
Mickey Mouse light shades, my hotel room with its wild west themed lights, carpet, lamp, curtains… The
colour coded concrete pathways.
Internal Communication among Disney
They used the following :
 Intranet
 Backstage communication bulletin boards
 Backstage communications centers

31. 31
 Cast previews of attractions
 Email
 “That’s a Fact” Pocket Guides
 Brochures
 Wallet cards
 Backstage Radio & TV
Plus these additional channels:
 Newsreel(Corporate newsletter in Burbank)
 Disneyland Resort Line
 Disneyland Paris Backstage
 Disney Cruise Line’s Oars & Ears
 Hong Kong Disneyland Resort’s The Magic Post

32. 32
Disney Newsletter
Case Studies
https://disneyinstitute.com/documents/PastClients/CaseStudy_AIMCO.pdf
https://disneyinstitute.com/documents/PastClients/CaseStudy_ArkansasChildrensHospital.pdf

33. 33
VII. Company’s CSR Activities (CSR Case Study)
The Walt Disney Company is one of the largest and most well-known corporations practicing Corporate
Social Responsibility (CSR) all the way down the line in their business model. As the largest media and
entertainment conglomerate in the world, and aside from its constant “Imagineering”, Disney has a
tremendous responsibility to give back to those who have helped it become the powerhouse that it is
today.
In 2009, Disney was named a leader in Corporate Social Responsibility according to the Boston College
Center for Corporate Citizenship and Reputation Institute.
 Disney mainly focuses on environment, community and labor.
 Disney has planted 3 million trees in Brazil's threatened Altantic forest. It has protected 40,000
coral reef in the Bahamas.
 Conserved 50,000 acres of savanna wildlife corridor in Africa
 Disney worldwide conservation fund was established in Earth day in 1955. In this fund, Disney
has helped to support $20 million in projects over 112 countries
 Walt Disney Company meets Calvert signature and added to Calvert Social Index
 Walt Disney granted $1 million to P.L.A.Y. a pilot program created by UNICEF
 Walt Disney gave $2 million for relief of those who affected by hurricane Sandy in 2012

34. 34
Case Studies
https://ditm-twdc-us.storage.googleapis.com/DisneyCitizenshipTargets2012_Final32612.pdf
https://ditm-twdc-us.storage.googleapis.com/Nutrition-Guidelines.pdf
Their last Volunteer news was on June 7, 2017 i.e. Disney Corporate Social Initiatives Honored with Halo
Awards

35. 35
VIII. Company’s Crisis Communication (With two successfulcase studies)
Disney crisis communication is handled by communication dept, if crisis get too high then company top
manager and CEO gets involved
PR group which handled Disney portfolio is 'Strategic Vision PR Group'
The 10 steps to handle crisis :
1. Anticipate Crisis
If you’re being proactive and preparing for crises, gather your Crisis Communications Team for intensive
brainstorming sessions on all the potential crises that could occur at your organization.
There are at least two immediate benefits to this exercise:
1.You may realize that some of the situations are preventable by simply modifying existing methods of
operation.
2.You can begin to think about possible responses, about best-case/worst-case scenarios,etc. Better now
than when under the pressure of an actual crisis.
2. Identify Your Crisis Communications Team
A small team of senior executives should be identified to serve as your organization’s Crisis
Communications Team. Ideally, the organization’s CEO will lead the team, with the firm’s top public
relations executive and legal counsel as his or her chief advisers. If your in-house PR executive does not
have sufficient crisis communications expertise, he or she may choose to retain an agency or independent
consultant with that specialty. Other team members are typically the heads of your major organizational
divisions, as any situation that rises to the level of being a crisis will affect your entire organization. And
sometimes, the team also needs to include those with special knowledge related to the current crisis, e.g.,
subject-specific experts.
3. Identify and Train Spokespersons
Categorically, any organization should ensure, via appropriate policies and training, that only authorized
spokespersons speak for it.
All organizational spokespersons during a crisis situation must have:
 The right skills
 The right position
 The right training
4. Spokesperson Training
All stakeholders, internal and external, are just as capable of misunderstanding or misinterpreting
information about your organization as the media. It’s your responsibility to minimize the chance of that

36. 36
happening. Spokesperson training teaches you to be prepared, to be ready to respond in a way that
optimizes the response of all stakeholders.
5. Establish Notification and Monitoring Systems
Notification Systems
Remember when the only way to reach someone quickly was by a single phone or fax number, assuming
they were there to receive either?Today, we need to have – immediately at hand – the means to reach our
internal and external stakeholders using multiple modalities. Many of us have severalphone numbers,
more than one email address,and can receive SMS (text) messages or faxes.
6. Identify and Know Your Stakeholders
Who are the internal and external stakeholders that matter to your organization? I consider employees to
be your most important audience, because every employee is a PR representative and crisis manager for
your organization whether you want themto be or not! But, ultimately, all stakeholders will be talking
about you to others not on your contact list, so it’s up to you to ensure that they receive the messages you
would like them to repeat elsewhere.
7. Develop Holding Statements
While full message development must await the outbreak of an actual crisis, “holding statements,”
messages designed for use immediately after a crisis breaks, can be developed in advance to be used for a
wide variety of scenarios to which the organization is perceived to be vulnerable, based on the assessment
you conducted in Step 1 of this process.
POST-CRISIS
8. Assess the Crisis Situation
Reacting without adequate information is a classic “shoot first and ask questions afterwards” situation in
which you could be the primary victim. However,if you’ve done all of the above first, it’s a “simple”
matter of having the Crisis Communications Team on the receiving end of information coming in from
your team members, ensuring the right type of information is being provided so you can proceed with
determining the appropriate response.
9. Finalize and Adapt Key Messages
With holding statements available as a starting point, the Crisis Communications Team must continue
developing the crisis-specific messages required for any given situation. The team already knows,
categorically, what type of information its stakeholders are looking for. What should those stakeholders
know about this crisis? Keep it simple. Have no more than three main messages that go to all stakeholders
and, as necessary,some audience-specific messages for individual groups of stakeholders.
10. Post-Crisis Analysis

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After the cowpies are no longer interacting with the air-circulating device, the question must be asked,
“What did we learn from this?”
A formal analysis of what was done right, what was done wrong, what could be done better next time and
how to improve various elements of crisis preparedness is another must-do activity for any Crisis
Communications Team. I have developed a formal process for accomplishing this, but even a solid in-
house brainstorming session can do the job.
“It Can’t Happen To Us”
When a healthy organization’s CEO or CFO looks at the cost of preparing a crisis communications plan,
either a heavy investment of in-house time or retention of an outside professional for a substantial fee,it
is tempting for them to fantasize “it can’t happen to us” or “if it happens to us, we can handle it relatively
easily.”
Hopefully, that type of ostrich emulation is rapidly becoming a thing of the past. Yet I know when all is
said and done, thousands of organizations hit by natural and man-made disasters will have suffered far
more damage than would have occurred with a fully developed crisis communications plan in place. This
has also been painfully true for scores of clients I have served over the past 30+ years. Even the best crisis
management professional is playing catch up – with more damage occurring all the time – when the
organization has no crisis communications infrastructure already in place.
The Last Word – For Now
I would like to believe organizations worldwide are finally “getting it” about crisis preparedness,whether
we’re talking about crisis communications, disaster response or business continuity. Certainly, client
demand for advance preparation has increased dramatically in the past decade,at least for my
consultancy. But I fear there is, in fact,little change in what I have said in the past – that 95 percent of
American organizations remain either completely unprepared or significantly under-prepared for crises.
And my colleagues overseas report little better, and sometimes worse, statistics.
Choose to be part of the prepared minority. Your stakeholders will appreciate it!
Case Studies :
http://strategicvisionpr.com/disney-handling-crisis-right
Crisis Communication Plan:
https://laurakboatright.files.wordpress.com/2014/02/crisis-communication-plan.pdf

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IX. Company’s Marketing Communications (With two successfulcase
studies).
Seven effective ways to develop marketing communication strategies :
1. The BetterYou Know Your Audience, the BetterYou (& Your Team) Can Appeal to
their Interests
All successfulmarketing efforts begin with a thorough understanding of your audience. Start by analyzing
your current clients and why they chose your products or services. Don't have enough data to get the full
picture? Put a research plan in place to help fill in any gaps relating to demographics, purchase patterns
and other insights into when, where,why and how people purchase your products.
2. Uncover Your Unique Selling Proposition
Your Unique Selling Proposition (USP) is the main benefit that, when communicated effectively, drives
sales of your product or service. It focuses on a unique problem that you solve better than anyone else.
Your USP must be compelling and strong enough to move people to act. Your USP will be central to all
of your marketing communications, so don't take this step lightly.
3. Sharpen Your Brand Look and Feel
From logos to business cards and marketing collateral, your brand must speak to the customer in a
contemporary, relevant manner. It needs to support your operational USP and accurately represent your
market position – don't mislead your audience by creating a marquee brand if you're aiming to be a low-
cost option. Be honest, sincere and true to the heart of your business.
4. Ensure that All Messaging is Consistent
While most people think of logo and stationary when it comes to branding, your brand voice is equally
important. A good place to start is to generate a few key positioning statements to feature in your
communications. Start with a tagline, single sentence version and then a standard short paragraph. Try
spooling out a handful of key messages (up to 5) that your company should be communicating (note that
they cannot all be in all places). Outline key descriptive words to use and not use,and make sure that your
new messaging standards are adhered to in all future communications.
5. Choose Your Marketing Mix
With all of the recent advancements in online marketing, there are more ways to communicate than ever
before. Every industry and brand is unique, so there is no standard marketing mix that will work for
everyone. The key is to understand your options, and choose a media mix that fits your audience (where
do they spend their time / attention), budget and marketing communications goals.
6. Establish Marcom Success Measurements (Metrics)
Whatever the medium and message,ensure that your communications are measurable. Whether it's email
open rates,social media exposure or direct mail response rates,establish key communications goals and

39. 39
put systems in place to chart your success. Tie this data in with sales metrics to get a true sense of what's
working and what's not.
7. Manage Leads and Client Data
You know your audience, you've built your brand and you've told your story. People are interested – now
what? A CRM (Customer Relationship Management) system is a database of your contacts (customers,
prospects, others) that allows you to organize information (contact info, records,files, calls, emails, etc)
to streamline and scale sales and marketing processes. This will help you better understand how clients
move through the sales funnel and help you close more leads.
Successfulmarketing communications efforts are much more than a shot in the dark. Each of these seven
steps needs to be explored to the fullest in order to gain the greatest return on investment possible.
Case Studies :
http://www.ibscdc.org/Case_Studies/Strategy/Market%20Entry%20Strategies/MES0064.htm
https://www.gsb.stanford.edu/faculty-research/case-studies/walt-disney-company-investor-
communications-strategy

40. 40
X. Company’s Media RelationStrategies (With two successfulcase studies)
Media Audit
It is important to anticipate what media outlets are likely to cover a crisis situation that occurs within The
Walt Disney Company. Both traditional and new media outlets are likely to cover crises that occur. By
anticipating what outlets are likely to cover a crisis, The Walt Disney Company will be able to reach out
to the following outlets to quickly provide accurate information.
Newspaper
Facebook
Twitter
Wall Street Journal
www.facebook.com/wsj
@wallstreetjournal
Newspaper
Facebook
Twitter
New York Times
www.facebook.com/nytimes
@newyorktimes
Newspaper
Facebook
Twitter
USA Today
www.facebook.com/usatoday
@usatodaynews
Newspaper
Facebook
Twitter
Los Angeles Today
www.facebook.com/latimes
@latimes
Television
Facebook
Twitter
CNN
Phone: (404) 827-1500
www.facebook.com/cnnnews
@cnnnews
Television
Facebook
Fox News
Phone: (888) 369-4769
www.facebook.com/foxnews

41. 41
Twitter @foxnews
Television
Facebook
Twitter
NBC
Email: ajohnson@nbcnews.com
www.facebook.com/nbcnews
@nbcnews
Television
Facebook
Twitter
ABC
Email: bsmith@abcnews.com
www.facebook.com/abcnews
@nbcnews
Radio National Public Radio

42. 42
In the event of a crisis situation, The Walt Disney Company will utilize its social media outlets which
include: the company’s website, Facebook page and Twitter account. The Social Media coordinator will
be in charge of monitoring and updating all of the social media accounts in a timely manner, throughout
the crisis situation. There will also be a social media crisis communication team assembled for the
specific task of monitoring all social media outlets. It is key that The Walt Disney Company properly
utilize its social media outlets for announcements, responses and environmental scanning.
It is crucial that the Walt Disney Company responds to a crisis in a timely manner. Member of the Social
Media Team must consult with the legal department before issuing any type of response,in case there is
any sensitive information,
Transparency is crucial when issuing any statement. The initial statement on all social media platforms
needs to be clear and concise. Updates need to be posted throughout the crisis situation to keep all publics
and stakeholder informed. Facebook and Twitter questions and comments from consumers need to be
responded to make them know that their opinions are valued. Responding to comments is not necessary in
every crisis situation, but providing timely updates to consumers is important.
In crisis situations that have less sensitive information, is of utmost importance to provide real-time
updates to stakeholders and consumers. This includes Facebook and Twitter posts and also responding to
consumers’ questions and comments. Also, photos and videos can be posted, as they may make things
more clearly for consumers and stakeholders to understand. It is also important for responses to not be
negative or defensive.

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XI. List of corporate recognitions and awards
Following are the lists of recognition and awards they won recently :
 World's Most Admired Company by Fortune
 Diversity Leader Award (2015)
 Edward R. Murrow Awards
 BAFTA
 Travel Leisure- World's Best Awards 2015
 Reader's Choice Awards- Travelers
 Freedom Awards
 Governor's Environment & Economic Leadership Awards
 2013- Innovation By Design Awards
 Walt Disney Parks and Resorts Awards - 2016
 Best Cruise Line Private Island
 Champion Awards to ESPN
 2016 Webby Awards
 World's Most Authentic Brand
 Named as 'Employer By Choice' by Student
 World Most Reputable Company - 2016
 Walt Disney Studios as Best Studios Awards
If we dig the past, Walt Disney was first person to get 18 nomination in overall animation category for
Grammy Awards. His all time memorable films are :
 Alice The Wonderland
 Waking Sleeping Beauty
 Oceans
 Prince Of Persia
 Toy Story
 Tangled
 Tron : Legacy
 Mars Need Moms
 The Lion King
 Cindrella And Seven Dwarfs
 Cars
 Pirate of Caribbean
 Winnie The Pooh

44. 44
Bibliography
 https://en.wikipedia.org/wiki/List_of_Walt_Disney_Pictures_films
 Corporate Website : www.waltdisney.com
 www.waltdisney.co.in
 Handbook on Media and Jounalism by 'Virbala Aggarwal'
 Articles and Journals
 Interviews of Walt Disney
 Annual Reports of Previous Years
 www.google.com