It's based on a project, 'Create your own brand'. Brand can be from any industry like hotel, automobile or education etc. 'Euphoria' is hotel brand which is created by me, it's a combination of my own idea, native place, audiences. The presentation contain brand story, attributes, values, personality and how the event will be launched, the inaugural event. It also has logo and its architecture designed by me. Integrated communication plan is a major part of it.

2.  What is the Brand for ?
 Brand is for hotel and tourism industry. Brand is
for the people who are looking for a
luxurious/comfort/business or bridal suites with
modern fitness centers, rejuvenating spas, and
a place where they can get banquet and
business meeting facilities.
 It will be a place where people can come and
spend their whole day. The place will become
synonymous for entertainment, fun, ambience,
comfort, peace, mouth watering delicacies
and many more things. Brand

3.  Upper class
 Middle class
 Lower middle class
 Visitors
 Business delegates
 Family
 Newly-wed couple

4.  Positioning : “A ‘Euphoria(Hotel name)’ is
a place which offers a wide range of
simple/deluxe suites with modern fitness
centers, rejuvenating spas and well
equipped banquet and meeting
facilities at affordable prices”
 It’s a complete holiday package which
that can be enjoyed with whole family

5.  Attributes :
 Customer satisfaction
 Finest standard of hospitality
 Telecommunication facilities
 Specialty restaurant
 Business centers
 Conference facilities

6.  The new brand architecture is designed
to honor the vision of my grandfather of
building a globally-reputable chain of
world class hotels.
 The new brand identity is reflection of
guest insight and research with all
stakeholder’s, all of whom has a strong
emotional connect and affinity for
building a brand “Euphoria”

7.  Our brand philosophy is, ”Euphoria”
meaning extreme happiness or joy not only
for our visitors but also for our employees
who work day and night to fulfill our vision
 We advocates, ’Sincere care’ for everyone,
when it comes to service, we want to
provide facilities which will make our guest
feel at ease and when we talk about food,
there will be fusion of all innovative ideas
and delicacies

8.  Our ‘Euphoria’ personality can be
associated with :
 Simplicity : For its calm and peaceful
surrounding
 Sincerity : For our caring attitude towards
everyone including our guest and
employees

9.  Brand will sustain due to :
 Exclusive services at nominal charge
 Our caring attitude towards everyone
 Consistency In our performance
 Less competition at our ‘Euphoria’
launching place “Wardha”

10.  We planning a target of 700crs in next
10yrs
 Every year five new branches of
‘Euphoria’ will be launched at different
places as per market conditions
 Collaboration will be always welcomed
depending upon location and their
people taste

11.  It’s inspired from Greek word,
‘Eudaimonia’ meaning happiness or
welfare. It also means human flourishing.
 It consists of words, ‘eu’ meaning good
and ‘daimon’ meaning spirit. Its central
concept is translated as ethical wisdom
 In Aristotle’s works, it’s the term for
highest human good

12.  Personality:
 Brand Personality :
 Sincerity : it’s highlighted by a feeling of
kindness, thoughtfulness and an
orientation toward family values
 Competence: We will best competitive
services at nominal charges, will be
leader in our segment

13.  Customer satisfaction : Through our best
services
 Safety environment: Fully secured hotel
 To promote tourism: Through our
brochure, ethics and culture
 Health : Our food will be of highest
quality ensuring health of the customer

14.  It’s from my own experience, when I
used to visit back to my hometown from
Pune, I used to always look out for a
place in Wardha where I can get good
ambience, entertainment for my whole
family like as it’s present in Pune

15.  Transformation: ‘Euphoria’ will provide
everything you need to get best comfort
and relaxation
 Social : It will be a place where can mix
and make important network
 Psychological : After spending your day
at ‘Euphoria’, you will feel inner peace
and calmness

16. Emotional
Functional
PremiumEconomy
It will lie here, since it’s mainly for
economic class and we provide
emotional nourishment through
rejuvenation services

17.  Here Impression drivers will be created
through Authenticity
 It’s authentic because it’s original, first in
its kind, trustworthy, credible and
genuine brand

18. Love
Respect
BRANDS
COMMODITIES

19. IDENTITY 1 2 3 4 5
Young/New
Premium
Smart
Emotional
Inspirational
1: Being the lowest,
5: Being the highest

20. • It’s inspired from Greek word, ‘Eudaimonia’ meaning happiness or welfare.
It also means human flourishing.
• Naming style : Functional, since person feel happy or excited when he/she is at
our hotel
Tagline : Space to live your life…, indicate we will provide you a space where
you will get world best class services
• Our approach is ‘Back to basic’, since our brand represent simplicity in its
• Working style, our mantra lie in our caring attitude
• Our logo has 3 colors : Blue, green and purple.
Euphoria is written in black since black is most basic color used anywhere
Blue signify dominance in people mind, we want to touch the sky, Green
Signify we are eco-friendly, no harm is done during construction of hotel
And purple color signify our association with nobility and ambition

21.  Launch/Crisis Comm / Sales Promotion
 We will host a event called, ‘Grand Opening @
Euphoria ’, where ribbon cutting ceremony will
take place
 For ribbon cutting ceremony, we will call our
honorable CM Shri. Devendra Fadnavis
 Date: After the parliament session gets over,
since at that time CM will be free
 Time :4:00 pm to 9:00pm
 Since he’s from Nagpur and Maharashtra, and
our hotel will contribute to development of
state, it will win-win situation for both parties

22.  Invitees will be send to top politicians,
VIP’s, businessman, families and relatives
 Due to presence of CM, press will be
definitely present, which will increase our
hype
 CM will attract lot of local crowds
 Social media promotion will take place
one month before the launch
 Many event on FB will conducted like
best selfie with hotel background etc
 For any kind of crises like if a crowd gets
uncontrollable or nuisance created by
anyone, there will top tight security
present

23.  If CM could not make it to event, for
backup guest we will have Mr. Nitin
Gadkari or Shri Datta Meghe
 They all are top politician’s, so our plan
of media and crowd attraction will
always be there
 Short speech by CM, followed by dinner
hosting

25.  Upper class
 Upper and lower middle class
 Families
 Newly wed couple
 Business delegates
 Visitors

26.  Newspaper/Pamphlets/Brochure
 Social media site
 Internet search
 Word of mouth
 Family and friends experience
 Email marketing
 Whatsapp/SMS
 Discussion among competitors
 YouTube/LinkedIn

27.  Theme : When you are away from home,
feel at home, only @ Euphoria with the
best world class services at affordable
prices
 Message : Planning to spend weekend,
but no place to spend your day with
whole family, now forget all your worries,
Introducing best hospitality services only
@Euphoria

28.  Quality : We will provide world class
services in affordable prices
 Consistency: We will consistent in our
performance
 First mover advantage: At ‘Wardha’,
since it’s first of its kind, we will have first
mover advantage
 Long term perspective : Our future
branches will have kind of best services
ensuring same positioning

29.  Providing the world best class services
which will unparallel and incomparable
with others
 Promoting the brand at every possible
medium such as radio, print, TVC,
hoarding, and social media
 To achieve desired growth rate in future
 Customer satisfaction will be core of our
business strategy