Company's SWOT Analysis

1. Presented BY:
Roll No.-2015101
PGDM(2015-17)

2. Name of the company: Globe Capital Market Ltd.
Year of the Establishment: 1994
Headquaters : Globe Capital Market Limited
612, Ansal Bhawan, 16, K. G. Marg ,
Connaught Place, New Delhi-110 001 (India)
Nature of Business: Service Provider
Services: Commodity, Equity, Currency,
Derivatives, IPO, Mutual Fund
Website: http://www.globecapital.com/
Slogan: Money must grow
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3. About the Company
 More than 3000+ representative offices
across 400+ locations in India
 20+ years of existence
 27 years of management experience
 11 India Exchanges memberships
 2 International Exchanges memberships (London and
Dubai)
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4.  close competitor
 More & more players are
entering in this domain
 Stock market is very
volatile, risk involves is
very high.
 Clients are not fully
aware about the share
market
 Less focus on customer
retention
 Less Exposure
Strengths:
 Big client base
 Transparent
 Online as well as offline
trading
 User friendly tie ups with
Citi bank
Strengths Weakness
Threats
 Diversification
 Product modification
 Improve web based trading
 Provide competitive
brokerage
Opportunities
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5.  To study the investment pattern of investors.
 To study the investment decisions of different
social class investors (in term of age group,
education, income level etc.)
 Examine the factors before the making the
investment
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6.  Primary Data
Example: By Questionnaire method, Telephonic
Interview method
 Secondary Data
Example :By websites, by public researches, by
newspapers, by library, by magazines etc.
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7. 7
0
20
40
60
80
100
Male Female
(%) OF INVESTOR
(%) OF INVESTOR
Interpretation
From the above graph, it is clear that 82% of the total
respondents are male and only 18% of the total respondents are
female.
GENDER (%) OF INVESTOR
Male 82
Female 18
TOTAL 100
What is your gender?

8. 8
0
5
10
15
20
25
30
35
40
45
Less
than 25
years
25 to 45
years
45 to 65
years
More 65
years
(%) OF INVESTOR
(%) OF INVESTOR
Interpretation
From the above graph, it is clear that 13% of the respondents belong to
less than 25 years age group, 44% belong to 25 to 45 years age group,
38% belong to 46 to 65 years age group and only 5% belong to more than
65 years age group.
AGE GROUP (%) OF INVESTOR
Less than 25
years
13
25 to 45 years 44
45 to 65 years 38
More 65 years 05
TOTAL 100
What is your age group?

9. 9
26%
18%43%
3%0%
10%
(%) OF INVESTOR
Salaried Professional Business Owner
Student Housewife Retired/Pensioner
Interpretation
The Occupation status show 26% of investor are Salaried, 18% of investor
are Professional, 45% of investor are Business Owner or Business Man,
03% investor are student, and 00% are Housewife and Retired
people/Pensioner.
YOU ARE (%) OF INVESTOR
Salaried 26
Professional 18
Business Owner 43
Student 03
Housewife 00
Retired/Pensioner 10
TOTAL 100
You are?

10.  Majority of investors are male and minority of
investors are female
 Majority of investors belong to business
owner
 Generally investors are expect 10% to 20%
return
 Generally want to invest for 1 to 5 years
period
 Investors are not totally aware about of share
market
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11.  In Globe Capital Market Limited the majority
of investors are male .
 And we can see that 25 to 45 years age group
investors are active age group because they
are risk seeker i.e. they are risk tolerant
investors and they have the ability to invest
more funds into the stock market with high
risk.
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12.  It is recommended that investor’s decision should be based
on their broker advice.
 There should be a regular SMS updates to the investors
regarding their investment.
 Globe Capital Market should expand its business by setting
up of new branches in various places where they have lot of
clients.
 Globe Capital Market Limited should start giving
advertisement in business newspaper and in business
magazine.
 Client awareness program has to be conducted.
 At last the survey concludes with more requirement of
financial advisor who provides more knowledge to the
investors regarding various avenues.
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