The European Award for Best Children's Online Content is a competition organised jointly by the Safer Internet Centres in 14 Member States and the European Commission's Safer Internet Programme. The competition is organised for the first time in 2010-2011 as a pilot.

2. Safer Internet 2009-2013 Programme
decision:
“The programme should further support
measures to encourage positive content for
children.”
Focus group on positive content
• Guidelines for producers and providers
• Competition to highlight existing content and
encourage production
How?

3. Competition: What is it?
• A competition with two levels
- national and European
• To showcase quality content targeting 6-12
year olds which already exists online
• To encourage the production of quality online
content which aims to benefit children in
some way (educate, inform, stretch and
stimulate imagination, enable new possibilities
etc)
Why?

4. • Belgium
• Czech Republic
• France
• Germany
• Greece
• Hungary
• Iceland
• Italy
• Latvia
• Netherlands
• Poland
• Portugal
• Slovenia
• Spain
14 countries

5. Who can participate?
• Adults: organisations, whether public,
NGO or commercial, and private persons
as individuals or as a group
• Young persons aged 12-17
• Participants have to submit their entry to
a national organizer

6. What kind of content?
– Content published online which targets
6-12 year old children.
– All kinds of content can be submitted:
websites, games, educational content,
videos, multi-media content, as long as
it is made available online

7. When is the competition open and
• 21 October: European launch
• National competitions – national deadlines
• 1 April: Submit 1st
prize winners to European
Commission
• June 2011: Award ceremony
- European Award for Best Children’s Online
Content in adult and youth categories handed out
More info:
http://ec.europa.eu/information_society/activities/sip/
what are the deadlines?

8. Criteria for European Award
• Benefit to the target audience
• Attractiveness
• Reliability
• Usability
• Commercial aspects
 Producing and providing online content for
children and young people
- An inventory

9. The inventory
• Authors
– Luigi Petito, Business Solutions Europa
– Lidia de Reese, FragFINN e.v.
– Remco Pijpers, MijnKindOnline Foundation
• Expert contributions from
Veronika Kalmus (University of Tarttu, Estonia)
Janos Blasszauer (European Schoolnet)
Katinka Moonen (NEHEM International, Netherlands)
Gry Hasselbalch (Danish Media Council)
Jens Peter de Pedro (Littlefrogs, Sweden)
Alexandre Makhloufi (Dailymotion, France)
Sonia Livingstone (London School of Economics, UK)
Phil Archer (UK)
Eva Petersson (University of Aarhus, Denmark)

10. What is it?
Collection of advice
– General
– Attractiveness
– User-friendliness
– Reliability (safety and social networking)
– Commercial communications and online
shopping
Download:
http://ec.europa.eu/information_society/activities/sip/docs/c