Copyright Protection DCD

New Ways to Protect
Copyrights in the Digital Era

The Role and Possibilities of Online
Copyright Registries

miércoles 23 de septiembre de 2009

first...


About Safe Creative...


Free (of charge)*
Online
Copyright Registry
For the Digital Era

* Basic accounts for basic registration and tools


135.000 registered works

17.600 creators all over the world

Copyright and copyleft licenses

UGC projects agreements
(jamendo, magnatune, bubok...)

Open API


What do we have in our
mind, what is our goal


To be friends of....
...creators and...

... users.

Wont let you go by Mario Pena https://www.safecreative.org/work/0907074098592

In an era of digital contents and distribution, accurate and relevant
information is the key for best copyright protection.

Online copyright registries like Safe Creative can help to identify and
inform about contents in the Internet in such way it's valuable for authors,
industries and end users by building a strong (emotional) and lasting link
between them.

Standardization, interoperability and open and transparent practices will
help develop new business models to take advantage of the digital
possibilities and reconcile entertainment industries with their clients.


http://www.flickr.com/photos/rinzewind/133720761/

1.- Analysis of the situation


New ways to create, publish and distribute

open software
streaming dailymotion
facebook
web 2.0
videocast
open office
blender
flickr
p2p
slideshare digital photo
spotify
wave
podcast jamendo ogg magnatune
blogs
bubok
creative commons scribd
3D design youtube
lulu mp3
archive
blip.tv


There is a change of user understanding of copyrights

Change of habits


however


dangerous conclusions


If it is in the Internet it is free to use in anyway

What we do is also free as soon as we upload it to the Web

no good for copyright nor copyleft


Citizens challenge actual copyright laws (and is not their fault)

Copyright laws differ across countries and in the Internet it gets
even worse.

We have so many perceptions and facts that seems something is
not working right.

Moral rights, terms of protection, fair use, private copy...

... it all ads confusion and therefore uncertainty in the Web.


Uncertainty is the worst danger for Internet development

FUD


from “The Future of Internet:”

The are 1.463.632.631 Internet Users + 10% a month

by 2019 we can expect about 1.000.000.000.000.000 Internet
Connections

Authors should have free and massive diffusion, as well as
convenient rewards.

Internet should not be controled by goverments nor companies.

very. fast. internet. connection: CC by http://www.flickr.com/photos/chrisdag/3578238909


very. fast. internet. connection: CC by http://www.flickr.com/photos/chrisdag/3578238909


2.- Considerations

http://www.flickr.com/photos/jurvetson/149332018/
sizes/o/


feelings...


Maybe the law is just not right.

Maybe the business models are not right.

Maybe we have done things wrong.

Maybe Yes: http://www.flickr.com/photos/jepoirrier/2043728206/ CC by-sa


We really have to stop blaming others, and start searching solutions


DRMs


DRM technologies are not always magical solutions.

There are shadows:

-rootkits (Sony)
-music business deaths (spiralfrog)
-same contents without DRM beeing shared (p2p)
-obsolescence of technology
-people don’t understand them


Technology is not the problem. The problem is how we understand it
should be used.

Our prejudices have not only not prepared us to what is coming, but
are also acting like fog against our possibilities.

By Mario Pena https://www.safecreative.org/work/0908204255526


Technology changes de world because changes the way people think
about it.

Day 432 / 365 It’s a small world: http://www.flickr.com/photos/restlessglobetrotter/2513014001/ cc by Jason Rogers


Digital era is not changing the truth, is showing us the truth.

Jon without Jello II http://www.flickr.com/photos/torley/3636089105/ cc by sa Torley

GrandPerspective disk map: http://www.flickr.com/photos/criminalintent/384630665/ CC by sa Larzs


Building bridges

By d’n’c http://www.flickr.com/photos/fukagawa/1860021038/in/photostream/ CC by-sa


The content itself is not as valuable as it can be when adds an emotional
link with end users in such way loyalty might grow.

This is vital to understand as we have more contents than public’s attention

Digital era brings the
favourites marking vs pure
consumption

By Steven Fernández: http://www.flickr.com/photos/stevenfernandez/2069638117/ CC by


Need to update laws to fit habits in order to protect rights effectively


but even more important


Need to update business models to fit habits in order to protect rights effectively

Respect should be earned and works both ways


3.- Identifyhttp://apod.gsfc.nasa.gov/apod/ap040803.html
challenges and oportunities
Lets Think positive

http://apod.gsfc.nasa.gov/apod/ap040803.html
Credit Mars Exploration Rover Mission, JPL, NASA http://marsrovers.jpl.nasa.gov/home/index.html


Entertainment vs Quality

Amateurs are often better than pros (Gettymages and Flickr)

A step to take: Start using amateurs’ contents rewarding them too

Proactive vs. reactive


http://blog.searchenginewatch.com/090730-201444

http://www.jkweddingdance.com/ 21.115.521 views

http://www.chrisbrownworld.com/ http://myplay.com/artists/chris-brown


Who wins?

Sony, Chris Brown, iTunes, Youtube, Amazon...

but (almost) no money for the one who taped it


New kinds of blockbusters with (almost) no costs


115.638.267 views

http://www.youtube.com/watch?v=_OBlgSz8sSM


Understand the change of shortage.

It is no more about contents but public's attention


Long tail content management

Content diversity
Independent
Wider customer spectrum
Business opportunities

http://es.wikipedia.org/wiki/Archivo:Long_tail.svg


Key 3 ny Brenda Star CC by http://www.flickr.com/photos/brenda-starr/3509344402/


Contents and their new uses need a link between author and
end-users thanks to the content itself

Won
www t let yo
0907 .safecr u go by
0740 eativ M
9859 e.org ario Pe
2 /wor na ht
k/ tps:
//

Any content should be able to be linked to any kind of use and user.

Handshake by Aidan Jones CC by-sa http://www.flickr.com/photos/aidan_jones/3575000735/


Every author has the right to protect the contents they create ... but:

Traditional registries, when existing, usually charge an amount of money and
have limited use (plagiarism, negative connotations).

Not too suitable for today’s uses and needs.

Very complex and quite unknown.

Still creators might not be aware of them but do create valuable contents.

cost vs. value


The challenge of mix culture to state authorship and copyrights

Several authors

Many copyrights involved

Different countries

Many kind of contents

The original and new collaged contents might also be reused over and over again


The reward of acreditation is vital in scale economy business models

Reward can no longer be only measured as in terms of getting money.

Sometimes for amateurs it's more important to be credited than being paid.

Expecting inmediate economical rewards might lower chances to be known and
get more attention and better rewards in the future


it is all about making the right decission

A? B? C?

Ease the ways to inform about uses of works.

Encourage end users to link with creators.


Gain attention, make happy consumers, give'm what they want

Happy Customer by Ash-riy CC by-nd http://www.flickr.com/photos/ashley-rly/3769130700/


4.- Ways to deal with reality

Lille-view Mirror by ljcybergal CC by-nd http://www.flickr.com/photos/ljcybergal/67670923/


To face or to deny, that is the question

The Choice by Irargerich CC by http://www.flickr.com/photos/lrargerich/3212975290/


Uncertainty challenges the whole Internet.

Lowering uncertainty helps protection of contents.

It’s of no use to have users afraid of contents because they don’t
know what or not to do with them.

? (www.safecreative.org/work/0905183641425)

We notice that creators using open licenses such as
Creative Commons respect copyrights more than the ones
who don’t, just because they understand the nature of the
ideas involved in copyright.


So we believe that the more users register more people will
understand copyrights.


Dilema:

Create the best solution, political, academic, etc. in about, let's say, 10 years

or

do something simple imperfect now and learn from mistakes starting 2009?


(what will look Internet like in 10 years!?)


This image is in the public domain because it contains materials that originally came from the United States Geological Survey, an agency
of the United States Department of Interior. For more information, see the ofﬁcial USGS copyright policy


Moissanite Round Jewel by Tmbjw 45 CC by -sa http://en.wikipedia.org/wiki/File:MoissaniteRoundJewel.jpg


Imagen por Mario Pena CC by-sa: http://www.safecreative.org/work/0905183641425


Also if we easily provide accurate, free and fair information to
users, we’ll gain respect from them.


Online Copyright Registries are tools to approach solutions

(not solutions themselves)


Modularity of contents reporting uses in the Web

Contents get created

Contents get published

Contents go to lots of different places without us knowing

Contents give callbacks to return us valuable information


For instance:

Music Author: John Doe
License: CC by
https://www.safecreative.org/
work/090611400284

Semantic Copyright
Still Picture Author: Roy Axe
License: CC by-sa-nc
work/090611400238

Added Footage: MEDCOM
License: C “all rights reserved”
work/090611400239

Video Author: Highlanders Inc.
License: CC by-sa-nc
work/090114qq02384

Image by Hamed Saber “Film Strip” http://www.flickr.com/photos/hamed/407909486/ CC by


Reporting uses of works give us a good idea of our target
and possible uses we didn’t think about

Besides a chance to profit and to enforce copyrights on a
flexible interactive and respectful way


How should a registry be to be able to fit any possible use:

Agnostic

Semantic

Neutral

Fingerprints-friendly

Atomized uses enabler


UGC registry automation: Needed to allow registration to become
something normal, standard and useful

Registration brings + features now and in the future (semantic
technologies)


Standardization: Registries exchanging information

Information anybody can use for their own business models


Identify in the future your contents when the go off the channels you control


With many registered contents, ways to interact with creators and users,
entertainment companies can offer their professional skills to improve
creators’ experience and reward them.

Also they might find new fields to profit of the long tail market of
opportunities they might have never been thought of before.


Thank you

http://www.safecreative.org/work/0908274278739

Mario Pena: mpena@safecreative.org


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