Professional services marketing consists of organized activities and programs by professional services firms that are designed to retain present clients and attract new clients by sensing, serving, and satisfying their needs through delivery of appropriate services on a paid basis in a manner consistent with creditable professional goals and norms.

1. Professional Services Marketing
Sachin Sajeev
Services Marketing

2. Professional Services
Professional services include a range of different occupations which
provide support to businesses of all sizes and in all sectors

3. Professional Services Firm
Intangible
People
Satisfy your
owner
Leadership
Challenges
Professional
Code of Ethics
Changing
expectations of
clients
Increased
competition
Forces to
Cope up
with
Disdain of
Commercialism
Association
Codes Ethics
Equating
marketing with
Selling
Barriers to
Marketing

4. Professional Services Marketing
Professional services marketing consists of organized activities and
programs by professional services firms that are designed to retain
present clients and attract new clients by sensing, serving, and
satisfying their needs through delivery of appropriate services on a
paid basis in a manner consistent with creditable professional goals
and norms
Marketing Professional Services
Philip Kotler and RichardA. Connor, Jr.

5. What they Need? What is Possible?
Sufficient
Demand
Sustained
Growth
Profitable
Volume
Minimal Marketing
Hard-Sell Marketing
Professional Marketing

6. Effective Marketing Strategy for Professional
Firm
• Expanding Service to Existing Clients
• Identifying and Cultivating High Potential Prospective Clients
• Widening and deepening personal referral sources
• Favourable awareness programs
• Service and Market specialization
• Replacing Clients

7. Data Source
http://belzludovic.free.fr/nolwenn/Kotler,%20Conor%20-%20Marketing%20professional%20services%20(cit%C3%A9%2030)%20-%201977.pdf