2. If you always do – What you always did
You will always get – What you always got!
Abraham Lincoln
...to take on the challenges and initiate
change
DENKFAKTUR
4. DENKFAKTUR MISSION
Ø Being the client‘s partner
Ø Focus on requirements of brand
Ø Effectiveness comes before
efficiency
Ø Consultation without obligations and
demands
Within this fast moving and unstable time “old fashioned“ qualities are strongly needed.
Client
Neutrality
Experience
Effectiveness
Responsibility
5. THE DENKFAKTUR ADVANTAGES
Ø 20 years of job experience within consultancy and steering media decisions of
various blue chip companies
Ø Obvious savings by smart selected and implemented media
Ø Pinpoint accuracy of strategy with optimized media-solutions
Ø Media neutrality and corporate independence
Ø Individual consulting
Ø Transparent time and costs through project-based work
As a result of long-time experience within media the Denkfaktur understands the
challenges clients face and is able to offer targeted solutions.
6. THE DENKFAKTUR MODULES
The Denkfaktur specialises in the development of high class media- and
communication-strategies which can be complimented with media services.
Strategy
Development of
extensive and
effective media- /
brand-campaigns
Media-Management
Support for internal
customer oriented
processes and
external service
providers
Media-Services
Realisation, analysis
and optimisation of
projects and strategies
7. Strategy
Media-
Management
Media-
Services
STRATEGY
The Denkfaktur tailors strategies to precisely target their clients needs – from short
check to long-term-strategy.
Strategy
Quickcheck
Short, quality oriented analysis of the latest marketing and
media activities.
Short-Term-Strategy
Time and extent limited strategy for projects / products /
promotions.
Long-Term-Strategy
Development of an extensive, effective media- / brand-
strategy that involves all relevant areas like budget
recommendation, target group, market analysis, media
selection, implementation, KPIs, roadmap.
8. 360° MEDIA EVALUATION
TV Radio
Newspaper Magazines
Digital Outdoor
TV
Newspaper
Digital
It doesn‘t always have to be a 360°-plan, but a 360°-reflection is crucial for a
successful strategy and the best media fit.
*) Fragmentation of German advertising market 2014/ Nielsen
Media selection bestfitting to
address targetgroup.
9. OUR RESEARCH TOOLS
Consumer
Check
Brand
Check
Creative
Check
Effectiveness
Check
Subject Targetgroup Brand value +
Positioning
Concept+ Creation Campaign impact
Question Socio- und Psycho-
demographics,
Consumer /User,
Decision Maker.
Touch Points
Image profile plus
Brand Position within
competitive
environment
Communications-
Output:
• Quintessence
• Branding
• Likes / Dislikes
• Activation
Impacton defined
KPIs (High Profile,
Sympathy,consumer
acceptance,etc.)
Tools Desk Research,if
necessary Online
Survey (Access panel)
Desk Research,Brand
Association in Social
Media,
Online Survey
b4t and / or Online
Survey within Target
group (Access panel)
b4t or Online Survey,
Analysis with versus
withoutcontact
Due to the Denkfaktur’s cooperation with leading market researcher it ensures high
quality results.
10. MEDIA-MANAGEMENT
The Denkfaktur supports its clients by analysing and optimising internal processes.
Strategy
Media-
Management
Media-
Services
Media-
Management
Process Optimization
Analysis and optimization of internal communication and
work flows.
Coordination Management
Securing a smooth interaction between advertising
companies and external agencies.
Interim Management
Temporary assignment regarding internal reorganisations,
set-up of departments or management of media-related
divisions.
11. MEDIA-SERVICES
The Denkfaktur not only stands for the development of successful media strategies,
moreover it offers a functional, elaborate implementation if required.
Strategy
Media-
Management
Media-
Services
Media-Services
Agency Services
Transformation, analysis und optimization of media-
strategies.
Qualitative Audit
Evaluation of the latest marketing- and media-activities to
reveal useful potential.
Project Management
Temporary limited strategic development for a project /
product / promotion.
13. THE DENKFAKTUR
MANAGEMENT
Sabine Kopsch
Experienced, international media consultant
responsible for corporate brand strategies and
passion for products & advertising.
Agencies
• Mediaplus
• Universal McCann
• ZenithOptimedia
• MEC
• OMD
Client experience
• Renault / Opel
• Visa
• Monster
• BASF
• Canon
• Viag Interkom (O2)
• ...
14. THE DENKFAKTUR
MANAGEMENT
Daniel Kopsch
Focusing on strategic topics within
international consultancies and companies as
well as design and set-up of start-ups.
Experience:
• Detecon International GmbH
• Ravensburger AG
• Versatel GmbH
• Various start-ups
