This is a Saba virtual meeting in the Coffee Break series. To join us live, please visit www.saba.com/us/about/events.
Great content that is delivered effectively translates into thriving training programs. In the new world of work, it is critical that we not only provide learners with compelling content, but offer it in various channels that are practical to the way people learn best.
Learning professionals can elevate the learning outcomes of their onboarding, leadership development, sales training, certification, and compliance programs by leveraging a wide range of content options available today.
Join us as we discuss where and when it makes sense to utilize these content options:
Prepackage
Recorded sessions
Social content
User generated
E-Learning, both traditional and scenario based
1. Content is
King!
Content Strategies for
todayâs L&D budgets
Charles DeNault
cdenault@saba.com
@mathchuck
Sr. Director of Product Marketing
March 19, 2014
2. Learning budgets and delivery
Content Strategy Mix:
1. Virtual Classroom and Recorded Lessons
2. Prepackaged Content
3. Social / User Contributed
4. User generated
5. Custom Web Based Training
Adjusting your content strategy
Questions and answers throughout.
Slides will be sent to all attendees.
Agenda
3. For the last three years, the high performing learning cultures and the
average performers spend the same per employee
The Business of Learning
Source: ASTD State of the Industry Report 2013
$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
2006 2007 2008 2009 2010 2011 2012
Hi Perf
Average
4. What is your learning spend per employee?
⢠More than $1,200
⢠About $1,200
⢠Less than $1,200
⢠I donât know
Poll
5. But the High Performing learning organization employees are taking
nearly twice as many learning hours.
The Business of Learning
Source: ASTD State of the Industry Report 2013
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011 2012
Hi Perf
Average
6. How many training hours did your employees take last year?
⢠More than 30
⢠About 30
⢠Less than 30
⢠I donât know
Poll
8. The Shift to Anytime, Anywhere Learning
Classroom
ILT
Virtual
Learning
Learning
Lab
Recordings
eLearning
Communities
Location
Same Different
Time
SameDifferent
9. 1. Free up some budget
with VC/Recorded
Lessons
2. Free up some time with
Prepackaged Content
3. Free content: Social /
User Contributed
4. More Free content:
User Generated
5. Invest in value add
Web Based Training
Content Mix â Allocating your budget optimally
10. 1. Virtual Classroom, Webinars and Recordings
Cut costs, increase reach and completions
- Give learners greater flexibility
- Enable self-directed learning (Recordings)
- Index for quick access
- Create bit sized learning nuggets
- Save big on travel
11. 2. Prepackaged Content
Focus on Your Businessâs Unique Needs
⢠Content Providers provide top quality e-learning programs
⢠Quickly build programs for
- Harassment and Diversity
- Customer Service
- Managing People
- Human Resources
- Health and Safety
- Software Training
- Business skills
- Leadership
⢠Enhance with office
hours, social groups,
workshops, etc.
See more at
www.Kantola.com
12. 3. User Contributed Content
Keep Courses Fresh
- Enable Peer to Peer and Just-In-Time Learning
- Elevate learner engagement and knowledge retention
- Enhance with real-time discussions
13. 4. User Generated Content
SMEs are everywhere, Empower them!
⢠Simple recording tool (phone
or screen recorder)
⢠Saves the subject matter
expert time
Examples
⢠Finance Apps â POs,
Expense Reports, Time Off
⢠Performance Reviews
⢠Goal Setting
⢠Sales people talking about a
recent win.
14. What makes for effective learning?
⢠Context
⢠Challenge
⢠Activity
⢠Feedback
⢠Fun
⢠All of the above
⢠Other (please share in chat)
POLL
15. 5. Custom Content
Invest in tools and expertise
- High Value Learning is
the focus of limited
resources
- Prerequisite or the main
course
- Interactive, immersive
- Blend with groups for
team work and team
building
See more at
www.alleninteractions.com
16. Use your hard earned
learning budget better
⢠Whatâs your content
strategy? (Whatâs your
learning strategy?)
⢠Know your metrics for
success
⢠A Learning Culture
doesnât happen
overnight
Getting Going in the New World of Content
17. Keynotes include Josh Bersin and Chris Salles, Director of
eLearning, Guitar Center
Cisco, Yum Brands, Home Depot, Credit Suisse, IBM, and
many other learning leaders will present how theyâve
overcome challenges with content to improve their learning
programs.
http://www.sabasummit.com/
Learn more about Content Strategies