SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Content is
King!
Content Strategies for
today’s L&D budgets
Charles DeNault
cdenault@saba.com
@mathchuck
Sr. Director of Product Marketing
March 19, 2014
Learning budgets and delivery
Content Strategy Mix:
1. Virtual Classroom and Recorded Lessons
2. Prepackaged Content
3. Social / User Contributed
4. User generated
5. Custom Web Based Training
Adjusting your content strategy
Questions and answers throughout.
Slides will be sent to all attendees.
Agenda
For the last three years, the high performing learning cultures and the
average performers spend the same per employee
The Business of Learning
Source: ASTD State of the Industry Report 2013
$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
2006 2007 2008 2009 2010 2011 2012
Hi Perf
Average
What is your learning spend per employee?
• More than $1,200
• About $1,200
• Less than $1,200
• I don’t know
Poll
But the High Performing learning organization employees are taking
nearly twice as many learning hours.
The Business of Learning
Source: ASTD State of the Industry Report 2013
0
10
20
30
40
50
60
2006 2007 2008 2009 2010 2011 2012
Hi Perf
Average
How many training hours did your employees take last year?
• More than 30
• About 30
• Less than 30
• I don’t know
Poll
7%
14%
17%
28%
17%
86%
45%
28%
14%
34%
7%
14%
21%
28%
31%
41%
45%
55%
62%
62%
Other
Experiential
Seminars/conferences
Lunch and learns
Mentoring programs
In-person workshops
Learn from leaders
Webinars
Social / collaborative learning
Self-directed online learning 2012
2009
Learning Technology Changes at High Performers
Bersin by Deloitte, High Impact Learning Organizations, 2012
The Shift to Anytime, Anywhere Learning
Classroom
ILT
Virtual
Learning
Learning
Lab
Recordings
eLearning
Communities
Location
Same Different
Time
SameDifferent
1. Free up some budget
with VC/Recorded
Lessons
2. Free up some time with
Prepackaged Content
3. Free content: Social /
User Contributed
4. More Free content:
User Generated
5. Invest in value add
Web Based Training
Content Mix – Allocating your budget optimally
1. Virtual Classroom, Webinars and Recordings
Cut costs, increase reach and completions
- Give learners greater flexibility
- Enable self-directed learning (Recordings)
- Index for quick access
- Create bit sized learning nuggets
- Save big on travel
2. Prepackaged Content
Focus on Your Business’s Unique Needs
• Content Providers provide top quality e-learning programs
• Quickly build programs for
- Harassment and Diversity
- Customer Service
- Managing People
- Human Resources
- Health and Safety
- Software Training
- Business skills
- Leadership
• Enhance with office
hours, social groups,
workshops, etc.
See more at
www.Kantola.com
3. User Contributed Content
Keep Courses Fresh
- Enable Peer to Peer and Just-In-Time Learning
- Elevate learner engagement and knowledge retention
- Enhance with real-time discussions
4. User Generated Content
SMEs are everywhere, Empower them!
• Simple recording tool (phone
or screen recorder)
• Saves the subject matter
expert time
Examples
• Finance Apps – POs,
Expense Reports, Time Off
• Performance Reviews
• Goal Setting
• Sales people talking about a
recent win.
What makes for effective learning?
• Context
• Challenge
• Activity
• Feedback
• Fun
• All of the above
• Other (please share in chat)
POLL
5. Custom Content
Invest in tools and expertise
- High Value Learning is
the focus of limited
resources
- Prerequisite or the main
course
- Interactive, immersive
- Blend with groups for
team work and team
building
See more at
www.alleninteractions.com
Use your hard earned
learning budget better
• What’s your content
strategy? (What’s your
learning strategy?)
• Know your metrics for
success
• A Learning Culture
doesn’t happen
overnight
Getting Going in the New World of Content
Keynotes include Josh Bersin and Chris Salles, Director of
eLearning, Guitar Center
Cisco, Yum Brands, Home Depot, Credit Suisse, IBM, and
many other learning leaders will present how they’ve
overcome challenges with content to improve their learning
programs.
http://www.sabasummit.com/
Learn more about Content Strategies
Thank You
VC &
Recordings
Prepackaged User
Contributed
/ Generated
Custom
Content
Onboarding
Leadership
Dev
Compliance
Extended
Enterprise
Sales
Training
Application of content

Weitere ähnliche Inhalte

Andere mochten auch

KOKO coffee & design
KOKO coffee & designKOKO coffee & design
KOKO coffee & designkokocoffee
 
How To Use Social Media
How To Use Social MediaHow To Use Social Media
How To Use Social Mediaartsubsites
 
Boom boom incentive
Boom boom incentiveBoom boom incentive
Boom boom incentivegmtareq
 
L’altra roma
L’altra romaL’altra roma
L’altra romacorrispondenze
 
Toward a Digital Future?
Toward a Digital Future?Toward a Digital Future?
Toward a Digital Future?Carly Sharples
 
Journalism
JournalismJournalism
JournalismUmazar
 
Confidentiality agreement
Confidentiality agreementConfidentiality agreement
Confidentiality agreementConsuldimo
 
Marx prod launch webcastlatest 1027 228pm (2)
Marx prod launch webcastlatest 1027 228pm (2)Marx prod launch webcastlatest 1027 228pm (2)
Marx prod launch webcastlatest 1027 228pm (2)Marx Communications
 
Nowiny Gliwickie tabletowo
Nowiny Gliwickie tabletowoNowiny Gliwickie tabletowo
Nowiny Gliwickie tabletowombuksa
 
Colombia career market 01.27.2015
Colombia career market 01.27.2015Colombia career market 01.27.2015
Colombia career market 01.27.2015Felipe Saenz M
 
8th ss 1st four prezies and pol parties
8th ss 1st four prezies and pol parties8th ss 1st four prezies and pol parties
8th ss 1st four prezies and pol partiesrcgerrity
 
A arte da direção das almas
A arte da direção das almasA arte da direção das almas
A arte da direção das almasAlberto Oliveira
 

Andere mochten auch (13)

KOKO coffee & design
KOKO coffee & designKOKO coffee & design
KOKO coffee & design
 
How To Use Social Media
How To Use Social MediaHow To Use Social Media
How To Use Social Media
 
Boom boom incentive
Boom boom incentiveBoom boom incentive
Boom boom incentive
 
L’altra roma
L’altra romaL’altra roma
L’altra roma
 
Toward a Digital Future?
Toward a Digital Future?Toward a Digital Future?
Toward a Digital Future?
 
Journalism
JournalismJournalism
Journalism
 
Confidentiality agreement
Confidentiality agreementConfidentiality agreement
Confidentiality agreement
 
Marx prod launch webcastlatest 1027 228pm (2)
Marx prod launch webcastlatest 1027 228pm (2)Marx prod launch webcastlatest 1027 228pm (2)
Marx prod launch webcastlatest 1027 228pm (2)
 
Question one
Question oneQuestion one
Question one
 
Nowiny Gliwickie tabletowo
Nowiny Gliwickie tabletowoNowiny Gliwickie tabletowo
Nowiny Gliwickie tabletowo
 
Colombia career market 01.27.2015
Colombia career market 01.27.2015Colombia career market 01.27.2015
Colombia career market 01.27.2015
 
8th ss 1st four prezies and pol parties
8th ss 1st four prezies and pol parties8th ss 1st four prezies and pol parties
8th ss 1st four prezies and pol parties
 
A arte da direção das almas
A arte da direção das almasA arte da direção das almas
A arte da direção das almas
 

Mehr von Saba Software

Is Learning Part of Your 2018 HR Strategy?
Is Learning Part of Your 2018 HR Strategy?Is Learning Part of Your 2018 HR Strategy?
Is Learning Part of Your 2018 HR Strategy?Saba Software
 
Are You Ready to Embrace Informal Learning?
Are You Ready to Embrace Informal Learning?Are You Ready to Embrace Informal Learning?
Are You Ready to Embrace Informal Learning?Saba Software
 
5 Essentials to Modern Performance Management
5 Essentials to Modern Performance Management5 Essentials to Modern Performance Management
5 Essentials to Modern Performance ManagementSaba Software
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
 
Mind the Gap: State of Employee Engagement 2017
Mind the Gap: State of Employee Engagement 2017Mind the Gap: State of Employee Engagement 2017
Mind the Gap: State of Employee Engagement 2017Saba Software
 
3 Reasons Your Employees Are Leaving
3 Reasons Your Employees Are Leaving3 Reasons Your Employees Are Leaving
3 Reasons Your Employees Are LeavingSaba Software
 
Saba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st CenturySaba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st CenturySaba Software
 
Saba - Replacing Your LMS with Brandon Hall - Slides
Saba - Replacing Your LMS with Brandon Hall - Slides Saba - Replacing Your LMS with Brandon Hall - Slides
Saba - Replacing Your LMS with Brandon Hall - Slides Saba Software
 
The Story of Intelligent Talent Management
The Story of Intelligent Talent ManagementThe Story of Intelligent Talent Management
The Story of Intelligent Talent ManagementSaba Software
 
TIM Talk: Intelligent Career Planning
TIM Talk: Intelligent Career PlanningTIM Talk: Intelligent Career Planning
TIM Talk: Intelligent Career PlanningSaba Software
 
Saba University: The ABC's of RDI (Rapid Data Import)
Saba University: The ABC's of RDI (Rapid Data Import)Saba University: The ABC's of RDI (Rapid Data Import)
Saba University: The ABC's of RDI (Rapid Data Import)Saba Software
 
Data Sheet: Succession@Work
Data Sheet: Succession@WorkData Sheet: Succession@Work
Data Sheet: Succession@WorkSaba Software
 
TIM: The Intelligent Mentor
TIM: The Intelligent MentorTIM: The Intelligent Mentor
TIM: The Intelligent MentorSaba Software
 
Continuous Learning with Saba's Learning@Work
Continuous Learning with Saba's Learning@WorkContinuous Learning with Saba's Learning@Work
Continuous Learning with Saba's Learning@WorkSaba Software
 
Mobile Data Sheet
Mobile Data SheetMobile Data Sheet
Mobile Data SheetSaba Software
 
Saba Compensation@Work
Saba Compensation@WorkSaba Compensation@Work
Saba Compensation@WorkSaba Software
 
Ds continuous learning_web
Ds continuous learning_webDs continuous learning_web
Ds continuous learning_webSaba Software
 
Case Study: South Australian Government
Case Study: South Australian GovernmentCase Study: South Australian Government
Case Study: South Australian GovernmentSaba Software
 
Case Study: BUPA
Case Study: BUPACase Study: BUPA
Case Study: BUPASaba Software
 
Case Study: Kuehne and Nagel
Case Study: Kuehne and NagelCase Study: Kuehne and Nagel
Case Study: Kuehne and NagelSaba Software
 

Mehr von Saba Software (20)

Is Learning Part of Your 2018 HR Strategy?
Is Learning Part of Your 2018 HR Strategy?Is Learning Part of Your 2018 HR Strategy?
Is Learning Part of Your 2018 HR Strategy?
 
Are You Ready to Embrace Informal Learning?
Are You Ready to Embrace Informal Learning?Are You Ready to Embrace Informal Learning?
Are You Ready to Embrace Informal Learning?
 
5 Essentials to Modern Performance Management
5 Essentials to Modern Performance Management5 Essentials to Modern Performance Management
5 Essentials to Modern Performance Management
 
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellGood Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
 
Mind the Gap: State of Employee Engagement 2017
Mind the Gap: State of Employee Engagement 2017Mind the Gap: State of Employee Engagement 2017
Mind the Gap: State of Employee Engagement 2017
 
3 Reasons Your Employees Are Leaving
3 Reasons Your Employees Are Leaving3 Reasons Your Employees Are Leaving
3 Reasons Your Employees Are Leaving
 
Saba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st CenturySaba - Bersin by Deloitte - Performance Management in the 21st Century
Saba - Bersin by Deloitte - Performance Management in the 21st Century
 
Saba - Replacing Your LMS with Brandon Hall - Slides
Saba - Replacing Your LMS with Brandon Hall - Slides Saba - Replacing Your LMS with Brandon Hall - Slides
Saba - Replacing Your LMS with Brandon Hall - Slides
 
The Story of Intelligent Talent Management
The Story of Intelligent Talent ManagementThe Story of Intelligent Talent Management
The Story of Intelligent Talent Management
 
TIM Talk: Intelligent Career Planning
TIM Talk: Intelligent Career PlanningTIM Talk: Intelligent Career Planning
TIM Talk: Intelligent Career Planning
 
Saba University: The ABC's of RDI (Rapid Data Import)
Saba University: The ABC's of RDI (Rapid Data Import)Saba University: The ABC's of RDI (Rapid Data Import)
Saba University: The ABC's of RDI (Rapid Data Import)
 
Data Sheet: Succession@Work
Data Sheet: Succession@WorkData Sheet: Succession@Work
Data Sheet: Succession@Work
 
TIM: The Intelligent Mentor
TIM: The Intelligent MentorTIM: The Intelligent Mentor
TIM: The Intelligent Mentor
 
Continuous Learning with Saba's Learning@Work
Continuous Learning with Saba's Learning@WorkContinuous Learning with Saba's Learning@Work
Continuous Learning with Saba's Learning@Work
 
Mobile Data Sheet
Mobile Data SheetMobile Data Sheet
Mobile Data Sheet
 
Saba Compensation@Work
Saba Compensation@WorkSaba Compensation@Work
Saba Compensation@Work
 
Ds continuous learning_web
Ds continuous learning_webDs continuous learning_web
Ds continuous learning_web
 
Case Study: South Australian Government
Case Study: South Australian GovernmentCase Study: South Australian Government
Case Study: South Australian Government
 
Case Study: BUPA
Case Study: BUPACase Study: BUPA
Case Study: BUPA
 
Case Study: Kuehne and Nagel
Case Study: Kuehne and NagelCase Study: Kuehne and Nagel
Case Study: Kuehne and Nagel
 

KĂźrzlich hochgeladen

AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsJoaquim Jorge
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?Igalia
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 

KĂźrzlich hochgeladen (20)

AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 

Great Content Comes From Great Delivery

  • 1. Content is King! Content Strategies for today’s L&D budgets Charles DeNault cdenault@saba.com @mathchuck Sr. Director of Product Marketing March 19, 2014
  • 2. Learning budgets and delivery Content Strategy Mix: 1. Virtual Classroom and Recorded Lessons 2. Prepackaged Content 3. Social / User Contributed 4. User generated 5. Custom Web Based Training Adjusting your content strategy Questions and answers throughout. Slides will be sent to all attendees. Agenda
  • 3. For the last three years, the high performing learning cultures and the average performers spend the same per employee The Business of Learning Source: ASTD State of the Industry Report 2013 $1,000 $1,100 $1,200 $1,300 $1,400 $1,500 $1,600 2006 2007 2008 2009 2010 2011 2012 Hi Perf Average
  • 4. What is your learning spend per employee? • More than $1,200 • About $1,200 • Less than $1,200 • I don’t know Poll
  • 5. But the High Performing learning organization employees are taking nearly twice as many learning hours. The Business of Learning Source: ASTD State of the Industry Report 2013 0 10 20 30 40 50 60 2006 2007 2008 2009 2010 2011 2012 Hi Perf Average
  • 6. How many training hours did your employees take last year? • More than 30 • About 30 • Less than 30 • I don’t know Poll
  • 7. 7% 14% 17% 28% 17% 86% 45% 28% 14% 34% 7% 14% 21% 28% 31% 41% 45% 55% 62% 62% Other Experiential Seminars/conferences Lunch and learns Mentoring programs In-person workshops Learn from leaders Webinars Social / collaborative learning Self-directed online learning 2012 2009 Learning Technology Changes at High Performers Bersin by Deloitte, High Impact Learning Organizations, 2012
  • 8. The Shift to Anytime, Anywhere Learning Classroom ILT Virtual Learning Learning Lab Recordings eLearning Communities Location Same Different Time SameDifferent
  • 9. 1. Free up some budget with VC/Recorded Lessons 2. Free up some time with Prepackaged Content 3. Free content: Social / User Contributed 4. More Free content: User Generated 5. Invest in value add Web Based Training Content Mix – Allocating your budget optimally
  • 10. 1. Virtual Classroom, Webinars and Recordings Cut costs, increase reach and completions - Give learners greater flexibility - Enable self-directed learning (Recordings) - Index for quick access - Create bit sized learning nuggets - Save big on travel
  • 11. 2. Prepackaged Content Focus on Your Business’s Unique Needs • Content Providers provide top quality e-learning programs • Quickly build programs for - Harassment and Diversity - Customer Service - Managing People - Human Resources - Health and Safety - Software Training - Business skills - Leadership • Enhance with office hours, social groups, workshops, etc. See more at www.Kantola.com
  • 12. 3. User Contributed Content Keep Courses Fresh - Enable Peer to Peer and Just-In-Time Learning - Elevate learner engagement and knowledge retention - Enhance with real-time discussions
  • 13. 4. User Generated Content SMEs are everywhere, Empower them! • Simple recording tool (phone or screen recorder) • Saves the subject matter expert time Examples • Finance Apps – POs, Expense Reports, Time Off • Performance Reviews • Goal Setting • Sales people talking about a recent win.
  • 14. What makes for effective learning? • Context • Challenge • Activity • Feedback • Fun • All of the above • Other (please share in chat) POLL
  • 15. 5. Custom Content Invest in tools and expertise - High Value Learning is the focus of limited resources - Prerequisite or the main course - Interactive, immersive - Blend with groups for team work and team building See more at www.alleninteractions.com
  • 16. Use your hard earned learning budget better • What’s your content strategy? (What’s your learning strategy?) • Know your metrics for success • A Learning Culture doesn’t happen overnight Getting Going in the New World of Content
  • 17. Keynotes include Josh Bersin and Chris Salles, Director of eLearning, Guitar Center Cisco, Yum Brands, Home Depot, Credit Suisse, IBM, and many other learning leaders will present how they’ve overcome challenges with content to improve their learning programs. http://www.sabasummit.com/ Learn more about Content Strategies
  • 19. VC & Recordings Prepackaged User Contributed / Generated Custom Content Onboarding Leadership Dev Compliance Extended Enterprise Sales Training Application of content