Overview
GfK Consumer Choices, a division of the GfK Group, is the global leader in sales reporting and market intelligence for Technical Consumer Goods markets. They use Saba in the cloud to cost effectively manage content and training for a global workforce across more than 100 countries.
Business Challenge
GfK needed to rapidly improve and continually align the expertise of a globally spread work force of Client Service Analysts (CSAs) in the GfK Consumer Choices Division.
Business Benefits
-Deliver standardised e-learning for CSAs
-Certification of all CSAs, via the e-learning training ‘Path to Expertise’
-Reduction in travel/accommodation costs associated with classroom training
-Solution universally available across 100 countries
-Expert CSAs provide an improved customer service level
-Increase in potential chargeable days for CSAs
-Ensure consistency in brand and service across the globe
-Provide immediate availability of training to newest countries for the Division
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How GfK Consumer Choices Cost Effectively Manage Content and Training for a Global Workforce
1. ®
• Ensures consistency in brand and service across
the globe
• Immediate availability of training to newest countries
for the Division
GfK Consumer Choices (DAX: GFK) is a division of the
GfK Group, which is the fifth largest market research
company in the world. GfK Consumer Choices is the
global leader in sales reporting and market intelligence
for Technical Consumer Goods markets. The division
currently generates over €1.37 billion with more than
11,000 full time employees tracking markets in over
100 countries. In recent years GfK Consumer Choices
has broadened its service offering to include markets
such as Tourism, Optics and Fashion and continues to
expand its product/service offering.
Case Study
Industry: Retail and Technology
Use Case: Learning Management
The solution had to be
delivered in the cloud, quick
to deploy and offer the
comprehensive range of
functionality we needed to
provide the service to even
the most remote locations.
Claude Floch
Global Training Director
GfK Consumer Choices
Challenge
To rapidly improve and continually align the expertise
of a globally spread work force of Client Service Analysts
(CSAs) in the GfK Consumer Choices Division.
(GfK Consumer Choices).
Benefits
• Standardised e-learning for CSAs
• Certification of all CSAs, via the e-learning training
‘Path to Expertise’
• Reduction in travel/accommodation costs associated
with classroom training
• Solution universally available across 100 countries
• Expert CSAs provide an improved customer
service level
• Increase in potential chargeable days for CSAs
GfK Consumer Choices uses Saba to cost effectively manage content and training for a
global workforce, to ensure a consistent brand and delivery service.