1. ICICI PRUDENTIAL LIFE INSURANCE CO. LIMITED
Marketing Mix
Project Submitted By
Saba Khan Kedar Desai
Darpan Koli Manik Ashtekar
Year 2015-2016

2. ABOUT
ICICI Prudential Life Insurance Company (ICICI
Prudential Life) is a joint venture between ICICI Bank
Ltd., India's largest private sector bank, and Prudential plc,
a leading international financial services group
headquartered in the United Kingdom. ICICI Prudential
Life was amongst the first private sector life insurance
companies to begin operations in December 2000 after
receiving approval from Insurance Regulatory
Development Authority of India (IRDAI).

3. PRODUCT
 Life insurance cover up to age of 80. No medical
check up till age of 60.
 Also enjoy our Retirement Plans. Get regular
pension for Life.

4.  Health insurance cover within the 24 hours of Hospitalization
Cash less plan also available
 Accident Insurance / Accident Death Rider :Accident insurance
coverage can be provided over and above Term Life insurance
Plan.

5.  Mutual Funds :Invest in our various mutual
funds scheme and enjoy higher returns.

6.  Smart Kid Plan : Today small part of your
money will benefit your child’s future in terms
of Marriage, Higher Education etc.

7. PRICE
 Get 1 crore Insurance cover, Premium Payment can
be done Monthly, Quarterly and Yearly and enjoy Tax
benefit under section 80cc.
 Pay Rupees 1000/- per year and get Health cover of
Rupees 1 LAKH. Also enjoy Tax benefit under
section 80cc.
 Get Accident death insurance cover by paying small
add on amount over and above life insurance
premium .Double benefit on Life cum accident death
insurance cover.

8.  Separate Accident Insurance cover available up to
Rupees 2 Crore.
 We will assure you higher returns on your mutual
funds investments. Invest in ICICI Prudential
Mutual Funds schemes with SIP of Rupees 500 per
month and in multiple of Rupees 500 there on.
 Invest Minimum of Rupees 4000 per month in our
Smart Kid scheme and set your child’s future.

9. PLACE
Location Coverage :
 To cover the locations like Metro and Mini Metro
cities with Corporate and IT Base.
 People who are bound to work in these fields
approach them and inform them about the
importance of Insurance and Mutual funds
investment. And also the Recurring schemes for
Children.

10. PROMOTION
 Life is Fully of uncertainties , Gift a smile to your loved
one by way of Life insurance Term Plan when your are
not in this world.
 Rely on us for Higher Hospital Bills in case of critical
illness. Avail our health insurance services. We will take
care of you.

11.  If you are a traveller or your work is to travel across the
country or outside the country regularly cover yourself with
our accident insurance benefit. By paying add on amount of
Accident insurance on your Term Life insurance plan your
can avail double benefit of Life cum accident death cover.
 Plan your future by investing in SIP ( Systematic
Investment Plan ) and get higher returns Please read the
terms and conditions before investing in Mutual Funds.
 Education and Marriages are becoming more and more
expensive now a days, For Higher Education and precious
wedding of your child avail our Smart Kid schemes.

12. Thank You