● Is our market really going to grow that fast?
● How fast can we realistically absorb people?
● Which KPIs matter and when to evaluate them?
● Will hiring a VP Mktg really take only this much time?
● Are our top customers in any danger of churning?
● Maybe we’ll have to use our backup plans & reserves.
There is a non-zero chance
that things will go wrong
Be honest and thoughtful about the big risks