eLearning in Tourism
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authors of the articles: Lorenzo Cantoni, Nadzeya Kalbaska, Alessandro Inversini. Presentation at PhD session at NewMinE Lab, USI, Lugano.
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eLearning in Tourism
- 1. eLearning in Tourism and Hospitality: a Map Lorenzo Cantoni, Nadzeya Kalbaska, Alessandro Inversini a presentation by Sara Vannini Sunday, March 21, 2010
- 2. Sunday, March 21, 2010
- 3. Background • Training: a critical success factor (Boisevert) • No research found on the Tourism subject within the eLearning field Sunday, March 21, 2010
- 4. Aims • Identify • Group • Describe Sunday, March 21, 2010
- 5. Methods Multiple case study approach Sunday, March 21, 2010
- 6. Methods Multiple case study approach Sunday, March 21, 2010
- 7. Methods Multiple case study approach Sunday, March 21, 2010
- 8. Methods Multiple case study approach 300 unique results Sunday, March 21, 2010
- 9. Results Criterion? Sunday, March 21, 2010
- 10. Results Provider Sunday, March 21, 2010
- 11. Results Provider Sunday, March 21, 2010
- 12. Results Provider Sunday, March 21, 2010
- 13. Results Provider Sunday, March 21, 2010
- 14. Results Provider Classification of online courses in the tourism domain Sunday, March 21, 2010
- 15. Results Frequencies Corporate Academic 10% 38% DMO 13% Independent 39% Sunday, March 21, 2010
- 16. Conclusions • eLearning courses in the field have been identified • A first - ever - Map has been sketched (collecting cases, providing a classification) • Aims have been highlighted (but there is still a lot to research...) Sunday, March 21, 2010
- 17. Future Investigations Two main directions: • Different strategies (surveys approach for the Corporate area, qualitative research on DMOs, Academic) • Double dimension analysis (vertically on learners, horizontally on technologies) Sunday, March 21, 2010
- 18. eLearning Offers by Destination Management Organizations Lorenzo Cantoni, Nadzeya Kalbaska a presentation by Sara Vannini Sunday, March 21, 2010
- 19. DMOs Corporate Academic 10% 38% DMO 13% Independent 39% Sunday, March 21, 2010
- 20. Sunday, March 21, 2010
- 21. Role and Relationship B2C DMOs Tourists B2B B2C TOs/TAs Sunday, March 21, 2010
- 22. Aims How many Who What Why Sunday, March 21, 2010
- 23. Methods •Multiple Case Study research •National DMOs ∈ UN members (192) •Participation to the courses •Matrix for the analysis Sunday, March 21, 2010
- 24. Matrix People Contents Methods & Strategies Sunday, March 21, 2010
- 25. Results Sunday, March 21, 2010
- 26. Results 37 (out of 192) 19.3% Sunday, March 21, 2010
- 27. Results Europe 11 (29.7%) Sunday, March 21, 2010
- 28. Results America 10 (27.0%) Sunday, March 21, 2010
- 29. Results Africa 7 (18.9%) Sunday, March 21, 2010
- 30. Results Asia 7 (18.9%) Sunday, March 21, 2010
- 31. Results Oceania 2 (5.4%) Sunday, March 21, 2010
- 32. Time Avg. 4.5 hs Sunday, March 21, 2010
- 33. People Users: TAs / TOs Sunday, March 21, 2010
- 34. People Providers DMO (4) Companies (5) TravelUni (16) TA Academy (8) Destination Ventures (3) The Travel Institute (3) Online Traveling Training (3) Sunday, March 21, 2010
- 35. Content General info: all Sunday, March 21, 2010
- 36. Content History, Culture, Tradition: 36 (97.3%) Sunday, March 21, 2010
- 37. Content Accomodation & Transportation: 35 (94.6%) Sunday, March 21, 2010
- 38. Content Selling Tips: 26 (70.3%) Sunday, March 21, 2010
- 39. Content Itinerary Planning: 13 (35.1%) Sunday, March 21, 2010
- 40. M&S - Tools All Sunday, March 21, 2010
- 41. M&S - Tools 13 (35.1%) Sunday, March 21, 2010
- 42. M&S - Tools 13 (35.1%) Sunday, March 21, 2010
- 43. M&S - Tools 12 (32.4%) Sunday, March 21, 2010
- 44. M&S - Tools 8 (21.6%) Sunday, March 21, 2010
- 45. M&S - Tools 5 (13.5%) Sunday, March 21, 2010
- 46. M&S - Tools Storytelling Sunday, March 21, 2010
- 47. M&S - Evaluation Certificates: 17 (45.9%) Tests: all Sunday, March 21, 2010
- 48. Benefits Destinations: • increase sells • decrease training costs TAs/TOs • Sales • Marketing • Personal Sunday, March 21, 2010
- 49. Future Research On the side of the Learners: How? How much? What? Sunday, March 21, 2010
- 50. Future Research DMOs: Global impact on selling their destination? Sunday, March 21, 2010
- 51. Future Research Instructional Design Sunday, March 21, 2010
- 52. Thank You Sara Vannini Sunday, March 21, 2010