Optimizing eBay listings is important to get them shown to more buyers and ranked higher in search results. Key areas to optimize include using optimized titles with relevant search terms, adding variations listings for products with multiple options, using all available item specifics to help buyers filter search results, ending and relisting weak underperforming listings to give them a fresh start, including high quality images to help buyers understand the product, choosing the most accurate category, using subtitles strategically to help listings stand out, including the right product identifiers where required, and providing a detailed description with key information.

1. SW SOFTTECH
EBAY LISTINGS
OPTIMIZATION

2. Search is at the center of online shopping, for eBay and
everyone else as well. Your goal, as a seller, is to get
your listings shown to as many buyers as possible, by
being ranked as highly as possible in the search results.
You can’t directly control this, but you can influence
eBay’s algorithm by optimizing your listings,
maintaining high standards as a seller, and using the
right marketing tactics.
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Let's continue
Introduction

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TipstoImproveeBayListing
Optimization

4. Optimize Your Titles
Your title is the number one area eBay
examines initially. It’s “prime real estate” on
your listings and you want to make sure it has
been optimized for the right search terms
before yougoontoanythingelse.
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5. Use Variation Listings
When you have multiple versions of the same
product, such as clothing in different sizes and
colors, you can create a single listing that covers
all the different types. These are called variation
listings, and are important both for search and
conversion.
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6. Use All the Item Specifics
eBay is a famously “noisy” marketplace, with
millions of active listings. Buyers quickly learn
that they can find products much more quickly if
they use the provided filters to narrow down
theresults.
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7. For Weak Listings: End, Optimize and Relist
Sometimes, it doesn’t matter how much you
optimize an old, poorly performing listing because it
will always be weighed down by its weak (or non-
existent) sales history. All your improvement efforts
willbeinvain.
The trick here is to end and relist these listings so
thattheycanbegivenafresh start.
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8. Work on Your Images
Without a doubt, images are crucial in e-
commerce. Your products won’t sell without them,
on eBay or anywhere else. Concentrate on
providing plenty of photos that are high quality
and accurately reflect your product. This will help
buyers understand what you are offering and if it’s
what theyare lookingfor.
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9. Choose the Right Category
It’s true that categories are not the first means
of navigation anymore, but they are often
used asasecondaryfilter.
Choose the most accurate category possible,
to ensure that buyers who filter the results will
stillfind yourproduct.
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10. Use Subtitles Strategically
Subtitles have been around on eBay almost
since the very beginning, providing a way to
help your listing stand amongst the crowd. In
tests, adding a subtitle to an existing listing
showedanincrease inpageviewsof26%.
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11. Use the Right Product Identifiers
Product identifiers are unique codes, usually shown
as a barcode and number, which identify a specific
productandhelpdistinguishitfromother products.
For many categories, product identifiers are now
mandatory and are linked to the eBay catalog, so
when you’re creating a listing you just need to enter
the code and all the other information will be filled in
for you.
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12. Have A Detailed Description
The importance of the description does depend on
the specific product and category, but in many
cases buyers still look at the description to make
aninformed decisionabouttheirpurchase.
So make the description clear and easy to read,
including information about materials, sizing and
technicalspecifications.
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13. Thank you for your
attention
SW SOFTTECH
If you have any questions
about eBay listing or e-
commerce, welcome to ask.
www.swsofttech.co