1. sweetdigital.co
Digital Marketing Agency

2. Our Story
SWEET is a full service Digital Marketing firm founded in 2011 by Chiranjeevi
Maddala. The idea behind starting this firm was to help businesses, especially
small businesses to market their services and products in a more simpler way
by leveraging all the relevant digital channels.
An experience of more than 12 years in managing the digital properties and
online marketing activities gave us a solid background to form this company.
Our process based approach and original thinking capabilities make us think
about our customer's business much deeper and provide a customized
solution to meet their business objectives.
sweetdigital.co

3. Is Your Brand
SWEET enough
to make the right
impact in the
digital world?
sweetdigital.co

4. Our Services
We offer the following services to our customers all around the world.
Digital Marketing Strategy
Content Creation
Web and Graphic Design
Website Development
Mobile Development
Search Engine Optimization
Paid Search Advertising
Social Media Management
Mobile Marketing
Display Advertising
sweetdigital.co

5. Digital Marketing Strategy
Are you visible in this highly crowded digital space? Are you making use of the
social media revolution to promote your brand?
Marketing is a process which facilitates reaching your target customers. The
effective marketing is doing it fast, with low cost and with high return on
investment. Digital marketing is reaching out your customers through all
possible digital media channels. With the latest trends in the digital media,
there are more possibilities than ever to reach your customers. At the same
time the customers have more choices than ever and bombarded with more
information through various channels than they can possibly make sense of.
The current age customer expects the brands to be relevant, to listen, to
interact and behave well. In other words there are many dots that need be
connected to make the marketing process successful.
All you need is the right strategy, which makes this process simple and
effective. At SWEET we closely work with our clients to formulate the right
digital marketing strategy to materialize their marketing objectives.
sweetdigital.co

6. Billions Of Pages
are shared across
the web on daily
basis.
Are they sharing
yours?
sweetdigital.co

7. Content Creation
Does your content connect well? People perceive you by the
content you present.
Content is King! We all know that. With our years of research and practice on
content development, we understand the value of content very much. Good
content needs a good strategy. The content we write is backed by a strong
research process. We write to sell. We are good at aligning the content with
your marketing objectives. Our state of the art content development process
ensures maximum communication of the intended message and makes the
target user take an action.
We develop content for all marketing initiatives which include, websites, blogs,
social media, newsletters, presentations, videos, podcasts, brochures,
whitepapers and any other marketing collateral. We also make sure that the
content we develop does not match with any of the existing resources by
checking it with plagiarism checkers. Our content is optimized for the search
engines.
sweetdigital.co

8. Web and Graphic Design
Is your website lively? Is it making your visitors convert? Are your
creatives presenting your brand's characteristics?
When good content is coupled with the right visual presentation it makes a
greater impact. We follow widely accepted standards in creating the visual
elements. Each website we develop goes through a standard process to
ensure that all the basic issues of the users are addressed. We develop
mindmaps and wireframes to test all possible scenarios of using the website.
Our designers are well trained and have worked for international clients
earlier. They are constantly subjected to the latest design trends in the
industry.
We follow latest trends in developing the HTML code for the websites using
HTML5, CSS3 and responsive design methods. We have a strong QA team to
ensure that the code we develop runs the same in all major browsers and it is
passed through the W3C validators.
sweetdigital.co

9. Website Development
Are you able to manage your website with ease? Does your website
load fast and work without any bugs?
When you need a website has to be developed for your digital marketing
needs, our team of expert developers can develop a fully functional website in
your choice of development method.
Our developers are equipped with the skills to develop websites using
WordPress, Drupal and PHP. We are specialists in building the websites with
Drupal. Our years of experience in working with content management systems
helps us analyze your website requirement quickly and suggest you the right
development method, if you are not sure about it. A content management
system will give you the flexibility of managing it on your own. The website
you are viewing currently has been developed with Drupal CMS. Also checkout
the websites we built using Drupal on our website.
sweetdigital.co

10. “I can not sing my praises highly
enough for the great team at
SWEET, and especially for
Chiranjeevi. Team SWEET not only
has designed and built the most
fantastic user friendly and state
of the art website for the Kundalini
Research Project, but their
cooperation and prompt assistance
is second to none.”
Swami Mounamurti Saraswati
Chairman, Kundalini Research Project
sweetdigital.co

11. Mobile Development
Do you need an app for your business? Are you thinking of a
mobile idea?
With the rapid increase in the usage of smart phones, it has become a
necessity for business to move on to the mobile space to meet the demands
of the customers.
iOS, Android, Windows Mobile, Blackberry - Whatever your target mobile may
be, we have experts working with us to build a mobile application for you. Our
team of experienced mobile developers will analyze your mobile development
requirements and suggest you with the right mobile strategy.
Our world class UI expertise combined with strong development skills can give
you an outstanding mobile application.
sweetdigital.co

12. Search Engine Optimization
Do you have a strong content structure for your website? Can your
target customers find you in search results?
Search engine optimization (SEO) is the process of improving the visibility of a
website in a search engine's natural search results. Search engines crawl your
website, assess the content on your website and accordingly index your web
pages in their database. When a user searches for a term, it pulls out the
websites (web pages) from the databse in the order of relevancy. Basically the
search engines want to help the users with most relevant and popular content.
As you know the webpages that are on the top of the list are generally visited
by the user. Ofcourse it also depends on the type and need of the user. We at
SWEET have learned the basics of search engines and we follow standard
procedures to optimize a website for indexing for the selected keywords. The
process starts with analyzing the website's content structure. We structure all
possible content elements into meaningful groups, brainstorm for the
keywords and prepare a list of all possible keywords. Then we use the keyword
suggestion tools to check the terms mostly used by the users and update the
keywords list.
Continued...
sweetdigital.co

13. Search Engine Optimization
Do you have a strong content structure for your website? Can your
target customers find you in search results?
We closely follow the method of Bruce Clay in organizing the content into
silos. Each silo contains at least 5 pages inside it to become the thick source of
content for the selected keyword. Once the keyword structure is finalized, we
start writing the content and then start optimizing it to maintain the required
density of the keyword. All through the process we keep in mind that we do
not loose the relevancy of the content for the user when we optimize for the
search engine. In other words, users come first for us before the search
engines. We believe that when we optimize the content to great experience
for the user, the search engines will automatically give value for our content.
We also make sure that the internal linking and meta tags for the web pages
are properly set to make each page completely optimized. Once the website is
built with all the required elements, we thoroughly check the code of the
website to make sure that it is validated through the W3C validators. Because
we know that search engines do not like crappy code.
sweetdigital.co

14. SWEET is powered by
highly professional staff
sweetdigital.co

15. Paid Search Advertising
Paid search has become a must do marketing activity now to generate quick
leads from the search engines. Natural search rankings generally take few
months to achieve desired results.
Paid search is all about targeting the right keywords and setting up the right
budget to show up in the search results pages. It requires a quality copy to get
the user's attention as there will not be any graphics in these advertisements.
It is also advisable to create separate landing pages for separate keyword
groups to make the campaigns effective. Make your landing pages simple,
effective and up to the point so that the users clicking your ad can quickly take
an action on your landing page. Otherwise, if they need to spend time to
know about what you had to offer, you might loose that lead.
We carefully select the keywords to get maximum out of the money you are
spending on the paid search advertising campaigns. Our vast experience in
bidding for the keywords can assure you that your paid search advertising
campaign will yield better benefits for you.
sweetdigital.co

16. Social Media Management
Are you on Facebook? Silly question right? Probably we should ask who is not
on the Facebook! Statistics show that the usage of the social media for
business promotion is increasing year by year as the businesses are getting to
know the value of this medium. It shows that around 55% of the consumers
share their purchases on social networks like Facebook, Twitter, Pinterest etc.
According to the reports Facebook is the number one social marketing tool for
brands at 83%, followed by Twitter.
It is very clear from these statistics that your presence on these social
networks is a mandatory thing now, if you want to sustain in the business.
More than the presence, people expect the businesses to engage them, to be
able to make their purchase decisions. Many people want turn to the
company's social account for the customer service these days because they
want a quicker response for their query.
Brands need to provide interesting content about their services, products,
offers and other happenings to attract people and should make them get
involved in the conversation. This needs a clear strategy and a constant
content generation, propagation, curation and engagement.
Continued...
sweetdigital.co

17. Social Media Management
Brands need to provide interesting content about their services, products,
offers and other happenings to attract people and should make them get
involved in the conversation. This needs a clear strategy and a constant
content generation, propagation, curation and engagement.
We have a got a good flair of managing social media for brands and you can
check our own Facebook page for the proof! We define a social strategy for
your brand and manage it well to get the maximum exposure to your brand
from the social networks.
sweetdigital.co

18. Mobile Marketing
Can you imagine yourself without your mobile today? Statistics say that the
mobile revolution has changed the way people are consuming the
information, shopping and getting the contextual help.
This revolution has given the marketers new opportunities to reach customers
in more creative ways. Smarter marketing people and brands are now keeping
the mobile in the center of their marketing strategies.
Marketing in the mobile space needs the marketers to understand the
background technology, apps development, how users search, creatives and
analytics.
SWEET is well equipped with all the tools and processes to define a strategy
for your mobile marketing and execute the same to meet your marketing
objectives.
sweetdigital.co

19. Display Advertising
Display advertising has more impact on the user as you can create your ads
using images, flash and video. You can either turn to a network of display
advertisement or contact individual sites to place your advertisements.
Placing through the network will give you the wider choice of web properties
to choose from. The online display advertising market is currently dominated
by Facebook, Google and Yahoo. With our vast experience of managing the
display advertising we can make you get the maximum ROI you spend on the
display advertising.
Our creative team prepares excellent advertisements for the message with
your brand guidelines and our advertising team will set-up the necessary ads
with relevant targets.
We will provide you with necessary insights based on the analytics to check
the effectiveness your campaigns.
sweetdigital.co

20. Our Prestigious Clients
sweetdigital.co

21. SWEET Interactive Web Solutions Pvt. Ltd
#102, Bhuvaneswari Plaza
Plot No. 192, Kothaguda
Hyderabad - 500084
www.sweetdigital.co
+91-040-40119124