July 29-330-Catherine DeLong
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This document summarizes the 75-year history of the Soil and Water Conservation Society (SWCS). It discusses the founding of SWCS in 1946 to address issues of soil conservation during the Dust Bowl. It outlines the growth of SWCS through initiatives like establishing a journal, annual conferences, and chapters across the US and world. The document also examines debates within SWCS about balancing its role as a professional society and advocacy organization. Finally, it promotes upcoming 75th anniversary events and engaging members to share stories and visions for conservation.
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July 29-330-Catherine DeLong
- 1. Letâs Party Like Itâs 1946: SWCS Celebrates 75 Years of the Conservation Professional Catherine DeLong Special Projects and Policy Director Soil and Water Conservation Society SWCS International Annual Conference Pittsburgh, Pennsylvania July 30, 2019
- 3. 1936, Photo by Dorothea Lange
- 4. Dalham County, Texas 1938, Getty Images Alexandre Hogue, Drought Survivors 1936
- 5. Alexandre Hogue, Crucified Land, 1939
- 6. Photos Credit: USDA NRCS
- 8. Photo by Stephen Kirkpatrick, USDA NRCS, 1937
- 9. One of the Senators remarked, âItâs getting dark.â Another Senator ventured, âmaybe its dust.â I said, âyouâre right, Senator, itâs another dust storm.â We went back to that table and I was feeling pretty good. Photo credit: USDA
- 12. 1946 SWCS Annual Meeting
- 14. WHY create a professional society? ⢠âConservation of soil and water resources has become one of the prime objectivesâŚin our country.â ⢠âThe development of soil conservation thought and knowledge in recent years has been nothing short of phenomenal.â ⢠âAt the core of this great endeavor to hold on to the worldâs store of productive soil and water, will be the professional soil conservationist.â - - - - - > Science & Community
- 15. Science Community Journal of Soil and Water Conservation Annual Conference Chapter Movement
- 16. Cover crops do sequester carbon! Not on human timescales!
- 17. ⢠Chapters begin to form in 1945 ⢠Washington, DC ⢠Portland, Oregon ⢠Huron, South Dakota, etc. ⢠Upper Darby, Pennsylvania ⢠1945: First chapter meeting held June 8 in Lincoln, NE. Discussed âUpstream Measure as They Relate to Flood Control.â ⢠Eventually reaching 130 chapters worldwide Chapter Movement
- 18. New Jersey Chapter Developed a conservation education resource guide: a county-by-county directory of all people and agencies involved in conservation activities in New Jersey.
- 19. South Dakota Chapter Created a program for career guidance for high school students: Encouraged chapter members to develop panel presentation for high school assemblies on subjects relating to careers in conservation. Created a special brochure for South Dakota schools. More than 5,000 copies were distributed during the school year.
- 20. Created a publication, âThe Soil Augerâ, as an educational and informational link between the student chapter and the alumni. The 60 page publication contains feature articles written by students, former student-members and members of the staff. California Student Chapter at California State Polytechnic College
- 23. Alfred Eisenstaedt/The LIFE Picture Collection/Getty Images
- 26. 1970: EPA Created 1970: 1st Earth Day 1972: Clean Water Act
- 27. âQuestions already were being raised when I joined the staff in September 1965 about what kind of organization the Society ought to be. Should it be a scientific and professional society, as Bennett and his colleagues envisioned, or a more lay-oriented, activist organization? Was its scope of interests soil conservation solely, or soil and water conservation, or natural resources conservation?â - Max Schnepf, Former Director of Publications, SWCS
- 28. 1978: H. Wayne Pritchard, 1st Executive Secretary of SWCS, retires after serving for 27 years. He remains the longest-tenured Executive Secretary/CEO.
- 29. 1951 1981 1987
- 30. Special Projects ⢠3 year field evaluation of 1985 Farm Bill commissioned by USDA ⢠âpolitically unacceptableâ findings ⢠Balancing dual identities: membership and research/advocacy organization
- 32. Building Capacity for Edge of Field Implementation Watershed Academy
- 33. Tracy Mehan ⢠Executive Director, Government Affairs, American Water Works Association (AWWA) ⢠Lawyer by training ⢠Worked for EPA and state- level natural resource departments ⢠Became involved with Society through JSWC in early 2000s ⢠2019 Pritchard Lecturer
- 34. Dr. Linda Prokopy ⢠Social Scientist ⢠Member since 2007 ⢠Currently or previously serves on: ⢠Editorial Board for JSWC ⢠Annual Conference Planning Committee ⢠Technical Review Team ⢠Investigates farmer, stakeholder, and citizen motivations for environmentally friendly behaviors ⢠2019 SWCS Fellow
- 35. Naveen Adusumilli ⢠Assistant Professor at Louisiana State University ⢠Agricultural Economist with Extension appointment ⢠Member since 2015 ⢠Member of Science and Policy Committee
- 36. Patrick OâNeill, Agronomist and CCA Leonard Jordan, Former Acting Chief, USDA NRCS Marni Thompson, Resource Conservationist, USDA NRCS Dale Threatt-Taylor, Director of Wake SWCD GarySteinhardt, Professor,Purdue Martha Zwonitzer, Agronomic Research Specialist, Monsanto Alyssa Charney, Lead Environmental and Agriculture Staff for Sen. Casey Doug Smith, Research Soil Scientist, USDA ARS
- 38. OrganizingPrinciples Celebrating the conservation professional Celebrating the achievements of SWCS Providing a thoughtful dialogue on the future of conservation
- 39. ⢠Share your story ⢠Why did you become a conservationist? ⢠A memory about the Society. ⢠Record it ⢠Archived at the Library of Congress ⢠Society will share it Conservation
- 42. 75th Anniversary Chapter Activity Guide ⢠Host a service project, fundraiser or celebration ⢠Make a community art project ⢠Host a visioning session with your chapter ⢠Let us know what YOUâRE doing!
- 43. https://banner2.kisspng.com/20180425/vge/kisspng-logo-vimeo-social-media-vimeo- 5ae001e6a59431.7787563115246299906782.jpg Social Media ⢠Stay in touch! ⢠Giveaways ⢠Membership-wide survey
- 44. Thank you! Catherine DeLong Special Projects and Policy Director Soil and Water Conservation Society Catherine.Delong@swcs.org
Hinweis der Redaktion
- My name is Catherine DeLong⌠Welcome to Letâs Party⌠I believe we are the only presentation that has the world party in it. And I know this is the only presentation that has our founder⌠Appreciate this audience Well be celebrating our 75th Today: history, all about the cons. Prof. Plans for 75th Letâs start with some history
- Much of what defined and created the Society occurred in the 1930s and 40s. Just like your experiences when you were a child were so formative, the same is true for the Society. On October 29, 1929, a day that would become known as Black Tuesday, the New York Stock Exchange crashed. During the Great Depression, from 1929-1939, Unemployment exceeded 20%. Industrial production in the US declined by 47% and GDP fell by 30%. As a comparison during the Great Recession from 2007 to 2009 the GDP declined 4.3%, and unemployment peaked at 10%.
- Massive effect on rural populations. Photo: worked for FSA She was a migrant from the S. Plains states Pick peas 32 years old, 7 kids She had moved, like many people from her region, moved West to get away from the greatest environmental disaster in human history, the Dust Bowl.
- There has been a lot of migration to the S. Plains states Preceding the Dust Bowl Land was cheap Population was booming in the east This painting is from a series by an OK artist named Alexandre Hogue, who saw the Dust Bowl firsthand
- Before the Dust Bowl: several rainy years Fragile land into production Increased demand for wheat during WWII Great Dep.: prices fell, more cultivation to make up for the low prices 1931: drought begins, but believed that rain follows the plow
- With the election of Franklin Roosevelt in 1932, the country started to take seriously soil conservation. More funds were given to demonstration projects â to show farmers the benefits of conservation. And thousands of young men were hired to work on these demonstration projects, which helped to alleviate unemployment. One famous example of these demonstration projects was Coon Valley in the driftless area of Wisconsin. Between 1933-35, the Soil Erosion Service, with many other partners including Aldo Lepold, worked with 418 of the Valleyâs 800 farmers to put in conservation practices.
- Coon Valley today Not small plates, covered 1000s of acres The message of soil conservation was spreading â due in large part to the passion of one man: HHB
- Hugh Hammond Bennett had graduated with a degree in chemistry, and had hoped to go to work in the steel industry, but they werenât hiring. So instead, he got a job with the government doing land surveys in the early 1900s. Because of that experience, he saw the repercussions of poor land management â and became a soil conservation zealot. And Hugh had a real gift for writing and for speaking. He could get people to care about things that they had not cared about before. In the 1920s he started to lobby policymakers to do something about soil conservation. Back in 1928 he had co-authored a USDA bulletin entitled Soil Erosion, a national menace. But it was not until the mid-30s, after the election of Roosevelt, that the policymakers started to act. He had convinced them to fund demonstration projects, like Coon Valley, but he knew that more resources were needed.
- HHB committee meeting trying to convince senators to pass soil conservation bill rumor: dust storm The sky darkened⌠Bill passed unanimously, April 27, 1935, the Soil Conservation Service was created with HHB as its leader
- And as more demonstration projects were accomplished, and more employees joined the ranks of the Soil Conservation Service â Bennett and others started to think about creating a professional society to encompass this new discipline of soil conservation. As Ralph Musser, one of the founders of the Society stated, âProfessional soil conservationists numbered in the thousands. They had no common meeting ground, no medium for joint expression, and no unified strength for advancement. Out of these conditions, the Soil Conservation Society of America was born in Chicago on November 11, 1941.â We donât actually have any photos of this 1941 meeting, but I do imagine that it occurred in a smoke filled room that looked a lot like this.
- Remember I said this meeting took place in November 1941, in December, one month later, the US was bombed at Pearl Harbor and we entered WWII. - Professional society took a backseat
- In 1946 the 1st annual meeting was held in Chicago.
- And in the same year the 1st issue of the JSWC was published.
- In the first issue of the Journal is an article by Ralph Musser, entitled âWhy another Societyâ? Why are we forming? These were some of his stated reasons. WWII had just ended â a war that made us realize our fragile the earth is and how precarious our lives on it are. The first issues of the journal are full of the role that soil conservation can play in world peace. The developmentâŚ: This new scientific concept of soil conservation was rapidly expanding â more demonstration practices, more people employed in conservation. And resting on the success of our natural resources and farming was the professional soil conservationist â everything rides on their shoulders. So there were really two important things that the Society offered. Science and community. And through that â #1 We need to give the membership access to the best scientific information available #2 We need to offer them a space to share their knowledge and to learn from others: annual conference and the journal #3 And we need to inspire them â we need to give them a community so that they remain engaged in this incredibly important endeavor
- In terms of science: Journal, quarterly - AC: share your research Community: most important = chapter, from the very beginning Conservation professionals to gather with like-minded, create a community To illustrated the importance of community and WHY chapters were formed, Iâm going to use an example from the movie Castaway
- Iâm assuming a lot of you have seen the film Castaway with Tom Hanks. But if you havenât, the plot is that Tom Hankâs plane crashes on a deserted island â where he is forced to live in total isolation for several years as he tried to survive. In order to deal, psychologically, with the isolation, and the long-term nature of his predicament he creates a friend. He uses a volleyball to create the persona of Wilson â who he communicates constantly with (and argues as you can see in this picture). So, working in conservation can be lonely work, and positive change on the landscape (and in peopleâs hearts) can be very slow. So itâs really helpful to be able to sit down and share your frustrations or your dreams with somebody who understands what youâre going through. We all need our Wilson, and I think thatâs why chapters â why getting groups of conservationists together in the same room -- is so important. Because they provide that community that keeps us inspired that keeps us alive!
- 49 men and 1 woman Chapter organization spread like wildfire - Seeking community, no internet
- Some things that chapters accomplished in the 1940sâŚ
- Chapter instrumental in giving us a permanent home Members raised $124,000 in 3 years â in late 50s, must have been $1 million Photo: hardy souls breaking ground on our current site in Ankeny, IA
- And in 1963 the building was created and dedicated to HHB.
- Starting in the 1960s SWCS started to examine its mission and goals in light of several world events. In 1962 Rachel Carson, a Pennsylvania native, published Silent Spring. Marine biologist and nature writer Book meticulously connected the use of DDT pesticide to environmental and human health
- The Cuyahoga River in Cleveland, Ohio caught fire at least 13 times, but most famously June 22, 1969
- And on July 20, 1969, the first humans walked on the moon.
- Public concern about environmental issues was on the rise. Picture: Blue Spruce tree that was gifted to the Society by Pres. Nixon in 1969: thanking us for our help with a federal soil conservation planning initiative 2nd picture: letter from the Nixon administration in 1971 when Earth Week was declared
- So all of these issues led to some soul searching for the Society. As Max Schnepf noted: ⌠And in the 1980s we started to confront some of these questions.
- ⌠Pritchard lecture, annual keynote is named after him. After he retired, with new leadership, more changes occurred at the Society
- One of the most momentous changes was changing the name from the Soil Conservation Society of America TO the Soil and Water Conservation Society in 1987. This really expressed the Societyâs expansion beyond soil erosion to a more holistic and interconnected understanding of our natural resources.
- 1980s: the Society started to depart from their traditional role in communications and advocacy TO seek out research-oriented special projects 1st project: 3 year field evaluation of 1985 farm bill 1985 farm bill: CRP, WRP, swampbuster, sodbuster Tension: politically unacceptable findings Balancing our dual identities
- Completed many surveys, focus groups, and listening sessions. Completed 2 1st of itâs kind mail survey of CRP contract-holders Followed by a series of focus groups on the pilot WRP. Regional listening sessions before the 1996 and 2002 farm bills
- To bring you to the modern day⌠Conservation Media Library: multimedia storing house, 500 photos, curated photo albums, FREE to download Watershed Academy: Since 2015, watershed coordinators asked to have many skills, twice a year, looking into developing a professional certification for watershed coordinators Building Capacity for EOF Implementation How to expand Sustainable model Process model State models Building the coalition
- Just to showcase how weâve changed in the last 75 years, highlight some of our members and the increasingly diverse nature of our membership. ⌠AWWA: advocates for utilities and their ability to provide safe and plentiful drinking water ⌠Good representation of Societyâs expansion into water quality and quantity â urban partners (theme)
- ⌠Social sciences have become increasingly important to the Society and conservation â not always good enough to deliver the science, we need to deliver information in the right way.
- ⌠And the economics of conservation is becoming increasingly important â making sure that recommendations make sense to the farmers bottom line. There is also a lot of interest in using the market to better incentive conservation. So Naveen also works primarily with farmers, and I think thatâs very representative of our membership. All of our members work is very practical â not working on theoretical solutions â working on solutions that will work on the ground.
- So those are 3 illustrations of how our membership has expanded in recent decades. Recently, we have been putting together career profiles of some of our members. Iâve had the chance to interview all of these people â all of their profiles are on our website. ⌠So a huge amount of variety â but all of them are practical and pragmatic, focused on solutions that work on the ground.
- Alright â Iâve spent some time talking about our past, and how we came to be the organization that we are today. 75th anniversary of being the professional society for those⌠And we have. A lot planned!
- As weâve been thinking about our anniversaryâŚ. âŚ.
- With those principles in mind â collecting member stories. Weâve been around for 75 years, so we know there are some good stories out there. Have you heard of story corps? Itâs an initiative⌠Tell us why you became a conservationist? Memory of the Society? Archived at the Library of Congress, and weâre also looking for ways we can share it.
- Annual Conference will be the main party for the anniversary celebration. It will be in Des Moines, Iowa â our 50th anniversary conference was also held in Des Moines because that is where we are headquartered. Peace Tree Brewing â the Iowa Chapter of SWCS is working on a beer that is being crafted just for us. Swag â itâs got to be better than previous years (vest and coin). Recent find: all the original logo submissions from the 40s â art exhibition? STD stickers at booth. HHB impersonator?
- Joe Otto â Historian! We have a lot of history â archiving it, organizing it. found original submissions for the SWCS logo in the 1940s. Display at the 2020 conference. 75th anniversary services - He may call you
- ⌠HHB cutout - fun
- Hope youâve learned a little about our history, gotten a sneak peak, and that were all excited to celebrate! So really the goal of the celebration is to celebrate YOU all, to celebrate the conservation professional. So thank you for helping us get to this point where weâre celebrating our 75th anniversary â and weâre looking forward to the next 75 years.