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GLOBAL Delivery Centre

        SWASH Convergence
        Technologies Limited (A Swash
        Group Company)

        SWASH House II, Plot No.B15,2nd
        Floor, Arihanth Plaza,
        Sahidnagar, Bhubaneswar-
        751007, Orissa, INDIA

        Phone : +91-674-2542542674/75

         www.swashconvergence.com
SWASH Group of Companies
SWASH Convergence Technologies LLC
SWASH Convergence Technologies Limited
SWASH Consulting Limited
SWASH Analytics Ltd
Adarsh Education Pvt Ltd
 Source intio Pvt Ltd
SWASH Infrastructure Limited
SWASH Partner’s and Alliance
Iconnexions, LLC
Emagination Network LLC
Nano India Pvt LTD
Aadisakti Educational Trust
PAL Associates (Law Firm)
Purple Leap group
Regional College of Management




                              Global Delivery Center
                              Solutions that work for your
                              business …
WHY SWASH ?

•   STRATEGIC LOCATION FACILITY                      for Software Services. Our technology
                                                     partners being world leaders like HP,
    SWASH is strategically located itself            Nortel, Microsoft, Aspect, Cisco, Sonic wall,
    around the globe to capture talent pools         Norton and others.
    and implement the DMSIS strategy.
    We are located at: NY-USA (Head Office),     •   HUMAN RESOURCE
    Manchester-UK (Marketing Office), 4
    centers in INDIA (Delivery Centers)              With a strength of more than 1700 highly
    being Okhla and Gurgaon in Delhi, Mumbai         skilled and experienced domain specialist,
    in Maharashtra and Bhubaneswar in                engineers, consultants and executives,
    Orissa, Manila in Philippines (Strategic         you can only expect the best from us
    Alliance) and Singapore (Development             when it comes to Human Resource.
    Office).



•   TECHNOLOGY RESOURCE
    Built on the back bone of a world class
    technology & communication infrastructure,
    SWASH boasts a impressive1200 seat
SWASH was incepted in the year 1991 with a global vision for providing world class services, products
and solutions in multiple industry verticals through a singular point of access for its esteemed clients.
With a strength of strong knowledge base through its current strength of more than 1700 highly skilled
and experienced domain specialist, engineers, consultants and executives using proven methodologies
to deliver improvements to profit focused organizations as well as potential startups With 8 centers in
U.S.A. (Head Office), UK, India (4 Centers), Singapore and Philippines, our Endeavour to achieve the
true status of being a Global Delivery Center (GDC) is fulfilled.




                                                                               Simplifying

                                                                                 IT
SWASH Group of Companies has spear headed in the field of Information Technology, Consulting,
Managed Services, Contact Center, ITeS etc. While uniquely providing its client a fool proof 100%
Disaster Management System Integrated Service (DMSIS) where sensitive, time centric and critical
operations are never disrupted.


SERVICES AVAILABLE
   SOFTWARE SERVICES

•   Application Development, Co-Sourced
    Software

•   Development, Database Management,
    Web

•   Designing/Application SEO/SEM and
    more...

   MANAGED SERVICES

•   Software Services, Security Services,
    Network

•   Services, QA Services, Share point and
    more...
   ITeS SERVICES
                          • BPO, KPO, RPO, LP, Services
                          • Contact Center
                          • Solutions, Virtual Secretary
                          • VCampus and more...


                             CONSULTING SERVICES
                          • Management Consulting
                          • Service Consulting
                          • HR Consulting, Media Consulting
                          • Technology Consulting
                          • Project Consulting and more....




Your Single Point
    Service & Solutions
               CENTER
 CREATIVE SERVICES

• Post Media Productions, Media Profile
• Dynamic 3D Models
• Corporate Presentation,
• Print Media, Photography
• Portfolio design and more...
THEGLOBALVISION
                                                         A 24x7 strategic alliance with your
                                                         company, coupled with our unparalleled
                                                         experience and domain expertise,
                                                         ensuring that your clients, processes,
                                                         development, services and operations
                                                         are being handled by the most efficient
                                                         human resource equipped with world
                                                         class,        technology     advanced
                                                         infrastructure available at our global
                                                         development centers.




A DEDICATED MISSION
SWASH strives to be the organization of choice in the
active chain of outsourced business industry by
consistently exceeding client expectations and raising
service delivery standards by continuously improving
client processes and support services while ensuring
high employee motivation. Research oriented system
and process design is a consistent practice in the
company to allow us to provide the most economical
and profitable solutions and services to our esteemed
clientele.
OUR USP (DMSIS)
Disaster Management System Integrated
Service (DMSIS) is a unique service
methodology that has been designed
keeping in mind the raising concerns of
the industry for consistence of service
delivery. At SWASH we have designed
and implemented the above strategy and
system to ensure our clients and
customers of the continuity of our


service, connectivity (Data and Voice) and delivery irrelevant to the effect of any nature,
communal, War, terrorism and other kind of disasters. We are strategically located our
Global Delivery Center in different cities, states and countries with connectivity from different
service providers through different gateways and pipelines. When you do business with
SWASH the commitment of delivery is always met with 100% guarantee of completion with
continuity.
Every dynamic and new world
commercial enterprise cultivates
several partners to join hands with
it to create a forceful synergy that
brings unique value to the overall
solution and offering. What used
to be termed as vendors at one
time are today very much part of a
principal's business, integrated
with the principal's culture and
growth.


Our     customers      choose
SWASH, not only due to
SWASH’s commitment to
quality and excellence, but
also     because     of   the
credibility and reputation of
its partners-with whom there
is a continuous relationship.
 TEAM@SWASH
The core development team is made up by
highly skilled people with a single minded
goal of achieving excellence in their
respective field of operation, supported by
a young and vibrant team of managers and
concept makers, they move hand in hand
towards the creations of newer and more
successful horizons. Our team is
comprised      of    Process     Engineers,
Professional developers, Domain Experts,
Executives, Managers and Consultants of
the highest caliber and potential, who are
                                              Quantitative and Qualitative Customer service
dedicated and experienced. Our access to
                                              and solutions round the clock to our clients.
the latest technologies keeps our
                                              Our endeavors is finding solutions to the
consultants on the leading edge through
                                              complex customer demands and fulfill their
continuous training.
                                              business objectives through proper planning
                                              and      organization     providing     ample
 PHILOSOPHY@SWASH                            opportunities for growth. We believe in
A client's smile at the completion of a       synchronizing the processes and leveraging
project is what makes us tick and             new and existing technology in our strategy to
gives meaning to our being. We at             accomplish quick targeted goals and
SWASH believe in providing                    providing measurable benefits to our client
                                              business
 BUSINESS@SWASH
SWASH is in business of designing and
developing solutions for a wide range of
commercial and scientific applications. The origin
of SWASH is deeply rooted in the software
development technology, managed services &
business consulting.

The strategy built into the corporate structure of
SWASH indicates a new way of thinking about

applications of devised methodologies for
boosting performance and reducing the TAT. This
results in truly integrated solutions to various
industrial and service vertical requirements.
o Prof. Prabir Pal
For Over 40 Years of industry experience of consulting and being a
industrialist, Prof. Pal has been a pioneer in inventing and
implementing new mantras and benchmarks in the field of education,
FMCG production, Automobile etc. He is a Graduate from MIT in
automobile engineering and has done his Management degree from
Indian Institute of Management (IIM). Awarded with many laurels
from “Best Entrpreuner’1981” to AIIMA President, his pathway to
success and drive to excel is a asset to SWASH.




o Pritam Pal
Pritam Pal, is a management graduate from Xavier's
Institute of Management (XIMB) and with a Gold
Medalist in Engineering (Computer Science-AI/Robotics)
from Bombay University with over 12 years of
experience in the field of IT.

He has worked under the hood of companies like Cirus
Logic, Microsoft India, Shreeram Group and presently
heading SWASH Group of Companies as CEO (Asia-
Pacific). He actively handles the technology and
business related operations of SWASH on-site.
o Afzal Haque
                              Afzal Haque, is a management graduate with over 10 years of
                              experience in marketing research and IT enabled services, this gives
                              him the perfect combination of business acumen and team leading
                              skill. As the head of operations for Global Delivery Center’s, his job
                              includes managing the day to day operation and responsibility for
                              center business processes such as employee management, capacity
                              planning, training and Quality.


                              Afzal's prior experience includes head of business development of an
                              international call center in New Delhi, Market Research and
                              Consulting Firm and a leading UK based marketing services
                              company in India.




o Dhiren Kumar Bajaj
More than 20 years experience in the industry out of which 9 years experience with reputed
groups like HERO GROUP OF COMPANIES, OSWAL GROUP, BIRLA GROUP and INDIA-
ABROAD ( A Multinational organization ) etc. on Senior Management positions. At present
running his own IT Consultancy with the name of D M Systems Pvt. Ltd., a organization focused
on complete IT solutions focusing mainly on enterprise solutions for the last 7 years. As a
advisor to SWASH Group and a strategic alliance with the company, he majorly handles core
technology implementation and security services globally for our esteemed clientele.
BUSINESS MODELS




ON DEMAND (Business Service Architecture)
Our service architecture model allows us to be focused, responsive,
variable and resilient.



We deliver unique and creative solutions that
               will lead to tangible economic growth in your
                                business, practice or organization.
 ON SITE MODEL
  On Site model deputes architects, project leaders, and software developers at customer site to work
  as part of the project team. Our On-Site model has been created with a distinct purpose. On-site
  project cycle consist of the following phases, contributing to the overall success of the program.

  Pre Sale Requirement Analysis:
  In this phase, we understand and analyze your basic requirements and needs. According to that,
  we make an assessment of our core competence to partner with you, in order to meet your needs.

                                                                During this phase we review your
                                                                goals, objectives, strategies and
                                                                project-specific needs, and analyze
                                                                the services that best suit your
                                                                requirements.

                                                                Prepare Service Level
                                                                Agreement:
                                                               After the initial analysis that
                                                               determines our ability to serve
                                                               your needs, we prepare a
                                                               Service Level
Agreement with your inputs and tailored to suit your needs. Once the Service Level Agreement is
accepted, the actual project begins.


Resource Planning and Deployment:
Upon acceptance of the Service Level Agreement,
the Resource Planning starts. In order to ensure
that the offshore development facility is transparent
to you, we deploy an onsite project manager and a
development team in India which is managed by a
Project Leader. During the entire duration of the
project, our onsite project manager will be your
single point of contact.


Depending upon the resource demands of the project and time-lines, the project team size will
be scaled accordingly. If you choose to further reduce costs, we also offer our services wherein
you can directly interact with our project managers in India.


Project Initiation:

If a project involves a new system, then project requirement analysis typically is the first logical
step. If a project requires the transition of an existing system, our onsite project manager will
closely work in co-ordination with your internal staff.
Development:
Coding starts now. During this phase our
project manager works very closely with
our development team in India to ensure
tight adherence to design specifications.
The onsite project manager will maintain a
system control versions of the system for
your periodic review, document your
feedback & communicate your comments
back to our offshore development team.
Our onsite project manager will ensure
that the project complies with our quality
standards and methodology.

If you already have a set of standards in
place, our team will be glad to implement
them. In order to remove any dependency
upon individual and make the project self
contained, we recommend and imply
detailed system documentation at every
stage of the project.

Implementation:
Upon completion of the Development and Testing, our onsite project manager will ensure the
system is implemented in a production environment and tested again. If the system is large and
complex requiring additional resources during the Implementation phase, we either will bring
the Offshore Development team onsite or utilize local resources.
Conclusion:
At the logical conclusion of the project, our onsite project manager will go through a formal project
conclusion process which includes specifications, design documents, source codes, diagrams,
instructions and system documentation. Our team will consolidate all the relevant archived
documentation and deliver it to your company for future reference.




Pritam Pal
 ON SITE – OFF SITE MODEL
Combines on site and off site execution seamlessly in an innovative
manner to provide an optimum combination of services. Reduced
costs and cycle times tailored to meet specific requirements and offer
best value for money. SWASH's advanced communications
infrastructure enables good project control, quick reviews and efficient
management.


We have well defined time-tested process, which ensures high degree
of control at every phase of the project and a high degree of
satisfaction. Our methodology is based on the following phases of
implementation which we categorize into three segments.


Pre Sale Requirement Analysis:
In this phase, we analyze and understand your basic
requirements and needs. According to that, we make an
assessment of our core competence to partner with you, in
order to meet your needs. During this phase we review your
business strategies, objectives, goals and project-specific
needs and analyze the services that best suit your
requirements. Prepare Service Level Agreement. After the
initial analysis that determines our ability to serve your
needs, we prepare a Service Level Agreement with your
inputs and tailored to suit your needs. Once the Service
Level Agreement is accepted, the actual project begins.
Resource Planning and Deployment:
Resource planning starts immediately upon acceptance of the
Service Level Agreement. In order to make you enable to avail
our infrastructural and development facilities in India, we deploy a
project manager at your development place who will be your
single point of contact. The Project Manager will coordinate with
our development team in India which is managed by a Project
Leader. Depending upon the resource demands of the project
and time-lines, the project team size will be scaled accordingly. (If
you choose to further reduce costs, we also offer our services
wherein you can directly interact with our project managers in
India.)


Analysis of Requirement:
During the first phase of Development procedure, our
onsite project manager will review your requirements
and prepare a Requirements & Specifications document.
These requirements and specifications will provide the
formal input to our offshore development team. If the
project is very large and complex, we can bring our
offshore development project leader onsite to more
rapidly facilitate understanding of all requirements and
specifications.
System Design and Approval:
Our project managers are highly experienced and technically savvy with hands-on experience. They get
involved in system design and works closely with you and the development team to ensure that all
requirements are accurately expedited during the design phase.




Development:
Coding starts now. During this phase our project manager works very closely with our
development team in India to ensure tight adherence to design specifications. The onsite
project manager will maintain a system control versions of the system for your periodic
review, document your feedback & communicate your comments back to our offshore
development team.
Our onsite project manager will ensure that the project complies with our quality standards and
methodology. If you already have a set of standards in place, our team will be glad to implement them. In
order to remove any dependency upon individual and make the project self contained, we recommend and
imply detailed system Documentation at every stage of the project.

System Integration Testing:
Upon completion of Development, the system will be tested based on the test plans created during the
design and development phase. Our onsite project manager will work in close co-ordination with you to
ensure that all inputs are incorporated in the test plan.
Implementation:
Upon completion of the Development and Testing, our onsite project manager will ensure the system
is implemented in a production environment and tested again. If the system is large and complex
requiring additional resources during the Implementation phase, we either will bring the Offshore
Development team onsite or utilize local resources.

 Support:
Upon successful implementation of the system in the production environment, we recommend
retaining a small support team from our offshore development facility to continue and support the
system.




“Establishing a strong
presence in top search
engines is vital for any
size business. “

Afzal Haque
In order to obtain new capacity, expertise and
technical knowledge, SWASH has followed
JV (Joint Venture) Strategy with companies
having established and well defined business
strategy, capabilities and resources.


SWASH's extensive research and market
analysis created the JV Model for the
company driven by business needs and are
implemented in accordance with a business
plan or strategy.
SOFTWARE BUSINESS MODEL




“   SWASH    Provided    us   with   the
complete staffing to training to go live
for a team of 25 software engineers
which we had initially planned to get
from INDIA to US. Now the team operate
as an extension of our team allowing us
to    focus    more      on    business
development activities. “


John Barac, Extrapolix
Total Outsourcing
refers to all of the major functional areas of IS,
including data centers, applications development,
systems maintenance, networks, help desk, desktop
services, and so on. Typically, only user liaison and
contract-management functions remain.

Selective Outsourcing
where one or more major IS function or activity is
outsourced, but significant activities and functional
areas remain in-house.

Transitional Outsourcing
refers to situations where a company
outsources ageing or obsolete systems and/or
technology platforms in order to focus its
attention and limited resources on the creation
of new systems and infrastructure.

Transformational Outsourcing
is the reverse of transitional outsourcing, where
a vendor is hired to move a company to a new
technology platform         and/or applications
portfolio, and to build new skills and
capabilities.
Implementation Steps
 Swash Convergence on forwards the
requirement of the client to our consulting Team
at SWASH Consulting to analyze the complete
requirement    and     draft    a    strategy  or
implementation of the offshore model of
development, typically Off Site-In Site.

 SWASH Convergence then provides the
strategy to the client for approval and for go-live
flag .

 On Go Live flag, a technical Account Manager
is assigned at the US end along with necessary
instruction to the requisite divisions in INDIA for
recruitment of the Technical Resources .               Requisite technology, license, servers
                                                      and VPN is procured and created for the
 Depending of the specialization of the project      client at the SWASH Convergence site
and client requirements the resources are placed      US.
in a single or multiple Global Delivery Centers of
SWASH.                                                 All the resources are connected
                                                      through a VPN system Uniquely for the
 All resources are hired with close co-ordination    client through two gateways to maintain
with the project and HR team of the client by our     redundancy.
staffing division .
 This provides high security of transaction for our clients by not exposing there internal network for
development. A mirror server is also established at the client end for real time updating with the US end.
The ownership during this phase of association ship on the servers and technology remains with the
client at our cost.

A low cost of ownership model, which also maximizes saving as in staffing
expenses, retention, technology, space, maintenance and other operative
expenses, which during low market or up market situations are the main cause
of downfall of a organization. SWASH as we say a single point solution center
for your organization, starting from

         PLANNING - DEVELOPMENT - STAFFING - IMPLEMENTATION
             - MAINTENANCE - SECURITY - CUSTOMER CARE -
                             MARKETING



                                            a complete
                                                end to end solutions and
                                                       services company
 Product co-development services
 Product realization services
 Porting and migration services
 QA/Testing services
 Product maintenance services
 Support services
 Co-investment
 Innovation offers
INVEST IN
KNOWLEDGE                                                         “The most important asset of a
Regular training sessions along with up gradation of the team     company in my books is
knowledge base is one of the primary focuses of our Human         knowledge, the more you have it
Resource department not only to provide our clients with the      the better are your books of
most update of solutions and services but also at the same time
                                                                  work. At SWASH we believe in
building the most important capital of a company, which is
KNOWLEDGE BASE.                                                   motivating our team to expand
                                                                  there capacity of work by
                                                                  providing them with regular
                                                                  training, the wealth as we say is
                                                                  in the increase of knowledge
                                                                  base of the resource. ”




                                                                  Pritam Pal
                                                                  CEO (Asia-Pacific)
OUR HIGHLY FOCUS ON ENHANCEMENT OF THERE
TECHNICAL KNOWLEDGE WHILE YOU FOCUS ON
YOUR BUSINESS.
EXPERIENCEDENGINEERS/PROFESSIONAL
 Operating Systems
Windows 98/NT/2000/XP/2003, UNIX

 Web/e-Commerce
Microsoft .Net (C#.Net, VB. Net, ASP.Net, ADO.NET),
XML Web Services and .NET Remoting, HTML,
DHTM, XML, Java Script,
CSS, Core Java

 CMS/Portal Server/ Web Portal
Frameworks
SharePoint Portal Server 2003, MOSS 2007, Ektron,
Dot Net Nuke 3.X, Dot Net Nuke 4.X

 DBMS/RDBMS
MS-Access, MS SQL Server 2000-2005. Oracle 9i,
MySQL
 Servers, Tools and Utilities
Visual Studio.NET 2005/2003, Crystal Report 9.0/11.0, SQL Server 2005 Reporting
Services, IS5.0,5.1/6.0., MS Visual Source safe6.0, Visio 2003 and Tortoise SVN, NUnit,
Ajax1.0., ASP.NET Ajax, AJAX CONTROL TOOLKIT, SSMA, DevExpress Toolkit For
ASP.NET, Skelta Workflow.NET, Infragistics, Net Advantage.

 Middle Tier
COM, COM+, and MTS
INFRSTRUCTURE
FACILITIES
SWASH is equipped with state of the art infra
structural facility in all its global delivery centers. When
we claim Global Standard we mean to say the
following: All 5 facilities of SWASH have HP
Workstations for developers, HP Dual Core high config
Desktop machines for Contact Center seats along with
NORTEL Exchange with phones, ASPECT Dialer,
Custom CRM and Video Conferencing Facility.

27 Quad Core Servers which handle multiple tasks and
environment, a bandwidth potential of 20 MBPS for Internet
each center, 10 MBPS for VPN each center, all data
transaction is monitored through Sonic wall firewall in two
stage architecture.


ISDN Line Backup for communication lines with primary as IPLC Lines connected through
Nortel Multiplexers.200% power backup through Online UPS and Generators. Along with this
we have 100% coverage if the center through close circuit with remote monitoring for security
and administration purposes.
OUR TECHNICAL TEAM
Our software development team comprises of the best in industry, experienced and innovative
engineers with lot of exposure from all domains such as banking, business process management,
education sector, health insurance etc. our team members are also authors technical articles on global
communities for developers such as www.codeproject.com our engineers are qualified and technically
prepared in several disciplines that includes.


 Web Applications (Internet and Intranet).
 Windows / Desktop applications.
 XML Web Services using ASP.NET.
 Developing components.
 N-tier applications with thin clients.
 Designing and implementing databases using MS-SQL
Server2000/2005, MySQL, Oracle 9i, MS Access etc.
 SQL Server 2005 Reporting Services with SQL Server
2005.
 Asp.net Ajax Extensions            1.0 for     enhancing user
experience.
 Asp. 2.0 Mobile web application for devices ·Web Portal
Servers/CMS such as SharePoint, DotNetNuke, Ektron etc.
GLOBAL REACH

               Corporate Office :
               SWASH House I, B-15, 2nd. Floor,
               Arihant Plaza, Sahid Nagar,
               Bhubaneswar, Orissa 751007, INDIA

               Technical Center:
               SWASH House III, B102,
               1st. Floor, Crystal Plaza, New Link Road
               Andheri (W), Mumbai - 400053, INDIA
               Web Presence :
               www.swashconvergence.com
               Admin e-Mail:
               admin@swashglobal.com
               Facsimile:
               +91-674-2547844
               Phone:
               +91-674-2542675
Our infrastructure

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Our infrastructure

  • 1. GLOBAL Delivery Centre SWASH Convergence Technologies Limited (A Swash Group Company) SWASH House II, Plot No.B15,2nd Floor, Arihanth Plaza, Sahidnagar, Bhubaneswar- 751007, Orissa, INDIA Phone : +91-674-2542542674/75 www.swashconvergence.com
  • 2. SWASH Group of Companies SWASH Convergence Technologies LLC SWASH Convergence Technologies Limited SWASH Consulting Limited SWASH Analytics Ltd Adarsh Education Pvt Ltd  Source intio Pvt Ltd SWASH Infrastructure Limited
  • 3. SWASH Partner’s and Alliance Iconnexions, LLC Emagination Network LLC Nano India Pvt LTD Aadisakti Educational Trust PAL Associates (Law Firm) Purple Leap group Regional College of Management Global Delivery Center Solutions that work for your business …
  • 4. WHY SWASH ? • STRATEGIC LOCATION FACILITY for Software Services. Our technology partners being world leaders like HP, SWASH is strategically located itself Nortel, Microsoft, Aspect, Cisco, Sonic wall, around the globe to capture talent pools Norton and others. and implement the DMSIS strategy. We are located at: NY-USA (Head Office), • HUMAN RESOURCE Manchester-UK (Marketing Office), 4 centers in INDIA (Delivery Centers) With a strength of more than 1700 highly being Okhla and Gurgaon in Delhi, Mumbai skilled and experienced domain specialist, in Maharashtra and Bhubaneswar in engineers, consultants and executives, Orissa, Manila in Philippines (Strategic you can only expect the best from us Alliance) and Singapore (Development when it comes to Human Resource. Office). • TECHNOLOGY RESOURCE Built on the back bone of a world class technology & communication infrastructure, SWASH boasts a impressive1200 seat
  • 5. SWASH was incepted in the year 1991 with a global vision for providing world class services, products and solutions in multiple industry verticals through a singular point of access for its esteemed clients. With a strength of strong knowledge base through its current strength of more than 1700 highly skilled and experienced domain specialist, engineers, consultants and executives using proven methodologies to deliver improvements to profit focused organizations as well as potential startups With 8 centers in U.S.A. (Head Office), UK, India (4 Centers), Singapore and Philippines, our Endeavour to achieve the true status of being a Global Delivery Center (GDC) is fulfilled. Simplifying IT
  • 6. SWASH Group of Companies has spear headed in the field of Information Technology, Consulting, Managed Services, Contact Center, ITeS etc. While uniquely providing its client a fool proof 100% Disaster Management System Integrated Service (DMSIS) where sensitive, time centric and critical operations are never disrupted. SERVICES AVAILABLE  SOFTWARE SERVICES • Application Development, Co-Sourced Software • Development, Database Management, Web • Designing/Application SEO/SEM and more...  MANAGED SERVICES • Software Services, Security Services, Network • Services, QA Services, Share point and more...
  • 7. ITeS SERVICES • BPO, KPO, RPO, LP, Services • Contact Center • Solutions, Virtual Secretary • VCampus and more...  CONSULTING SERVICES • Management Consulting • Service Consulting • HR Consulting, Media Consulting • Technology Consulting • Project Consulting and more.... Your Single Point Service & Solutions CENTER
  • 8.  CREATIVE SERVICES • Post Media Productions, Media Profile • Dynamic 3D Models • Corporate Presentation, • Print Media, Photography • Portfolio design and more...
  • 9. THEGLOBALVISION A 24x7 strategic alliance with your company, coupled with our unparalleled experience and domain expertise, ensuring that your clients, processes, development, services and operations are being handled by the most efficient human resource equipped with world class, technology advanced infrastructure available at our global development centers. A DEDICATED MISSION SWASH strives to be the organization of choice in the active chain of outsourced business industry by consistently exceeding client expectations and raising service delivery standards by continuously improving client processes and support services while ensuring high employee motivation. Research oriented system and process design is a consistent practice in the company to allow us to provide the most economical and profitable solutions and services to our esteemed clientele.
  • 10. OUR USP (DMSIS) Disaster Management System Integrated Service (DMSIS) is a unique service methodology that has been designed keeping in mind the raising concerns of the industry for consistence of service delivery. At SWASH we have designed and implemented the above strategy and system to ensure our clients and customers of the continuity of our service, connectivity (Data and Voice) and delivery irrelevant to the effect of any nature, communal, War, terrorism and other kind of disasters. We are strategically located our Global Delivery Center in different cities, states and countries with connectivity from different service providers through different gateways and pipelines. When you do business with SWASH the commitment of delivery is always met with 100% guarantee of completion with continuity.
  • 11. Every dynamic and new world commercial enterprise cultivates several partners to join hands with it to create a forceful synergy that brings unique value to the overall solution and offering. What used to be termed as vendors at one time are today very much part of a principal's business, integrated with the principal's culture and growth. Our customers choose SWASH, not only due to SWASH’s commitment to quality and excellence, but also because of the credibility and reputation of its partners-with whom there is a continuous relationship.
  • 12.  TEAM@SWASH The core development team is made up by highly skilled people with a single minded goal of achieving excellence in their respective field of operation, supported by a young and vibrant team of managers and concept makers, they move hand in hand towards the creations of newer and more successful horizons. Our team is comprised of Process Engineers, Professional developers, Domain Experts, Executives, Managers and Consultants of the highest caliber and potential, who are Quantitative and Qualitative Customer service dedicated and experienced. Our access to and solutions round the clock to our clients. the latest technologies keeps our Our endeavors is finding solutions to the consultants on the leading edge through complex customer demands and fulfill their continuous training. business objectives through proper planning and organization providing ample  PHILOSOPHY@SWASH opportunities for growth. We believe in A client's smile at the completion of a synchronizing the processes and leveraging project is what makes us tick and new and existing technology in our strategy to gives meaning to our being. We at accomplish quick targeted goals and SWASH believe in providing providing measurable benefits to our client business
  • 13.  BUSINESS@SWASH SWASH is in business of designing and developing solutions for a wide range of commercial and scientific applications. The origin of SWASH is deeply rooted in the software development technology, managed services & business consulting. The strategy built into the corporate structure of SWASH indicates a new way of thinking about applications of devised methodologies for boosting performance and reducing the TAT. This results in truly integrated solutions to various industrial and service vertical requirements.
  • 14. o Prof. Prabir Pal For Over 40 Years of industry experience of consulting and being a industrialist, Prof. Pal has been a pioneer in inventing and implementing new mantras and benchmarks in the field of education, FMCG production, Automobile etc. He is a Graduate from MIT in automobile engineering and has done his Management degree from Indian Institute of Management (IIM). Awarded with many laurels from “Best Entrpreuner’1981” to AIIMA President, his pathway to success and drive to excel is a asset to SWASH. o Pritam Pal Pritam Pal, is a management graduate from Xavier's Institute of Management (XIMB) and with a Gold Medalist in Engineering (Computer Science-AI/Robotics) from Bombay University with over 12 years of experience in the field of IT. He has worked under the hood of companies like Cirus Logic, Microsoft India, Shreeram Group and presently heading SWASH Group of Companies as CEO (Asia- Pacific). He actively handles the technology and business related operations of SWASH on-site.
  • 15. o Afzal Haque Afzal Haque, is a management graduate with over 10 years of experience in marketing research and IT enabled services, this gives him the perfect combination of business acumen and team leading skill. As the head of operations for Global Delivery Center’s, his job includes managing the day to day operation and responsibility for center business processes such as employee management, capacity planning, training and Quality. Afzal's prior experience includes head of business development of an international call center in New Delhi, Market Research and Consulting Firm and a leading UK based marketing services company in India. o Dhiren Kumar Bajaj More than 20 years experience in the industry out of which 9 years experience with reputed groups like HERO GROUP OF COMPANIES, OSWAL GROUP, BIRLA GROUP and INDIA- ABROAD ( A Multinational organization ) etc. on Senior Management positions. At present running his own IT Consultancy with the name of D M Systems Pvt. Ltd., a organization focused on complete IT solutions focusing mainly on enterprise solutions for the last 7 years. As a advisor to SWASH Group and a strategic alliance with the company, he majorly handles core technology implementation and security services globally for our esteemed clientele.
  • 16. BUSINESS MODELS ON DEMAND (Business Service Architecture) Our service architecture model allows us to be focused, responsive, variable and resilient. We deliver unique and creative solutions that will lead to tangible economic growth in your business, practice or organization.
  • 17.  ON SITE MODEL On Site model deputes architects, project leaders, and software developers at customer site to work as part of the project team. Our On-Site model has been created with a distinct purpose. On-site project cycle consist of the following phases, contributing to the overall success of the program. Pre Sale Requirement Analysis: In this phase, we understand and analyze your basic requirements and needs. According to that, we make an assessment of our core competence to partner with you, in order to meet your needs. During this phase we review your goals, objectives, strategies and project-specific needs, and analyze the services that best suit your requirements. Prepare Service Level Agreement: After the initial analysis that determines our ability to serve your needs, we prepare a Service Level
  • 18. Agreement with your inputs and tailored to suit your needs. Once the Service Level Agreement is accepted, the actual project begins. Resource Planning and Deployment: Upon acceptance of the Service Level Agreement, the Resource Planning starts. In order to ensure that the offshore development facility is transparent to you, we deploy an onsite project manager and a development team in India which is managed by a Project Leader. During the entire duration of the project, our onsite project manager will be your single point of contact. Depending upon the resource demands of the project and time-lines, the project team size will be scaled accordingly. If you choose to further reduce costs, we also offer our services wherein you can directly interact with our project managers in India. Project Initiation: If a project involves a new system, then project requirement analysis typically is the first logical step. If a project requires the transition of an existing system, our onsite project manager will closely work in co-ordination with your internal staff.
  • 19. Development: Coding starts now. During this phase our project manager works very closely with our development team in India to ensure tight adherence to design specifications. The onsite project manager will maintain a system control versions of the system for your periodic review, document your feedback & communicate your comments back to our offshore development team. Our onsite project manager will ensure that the project complies with our quality standards and methodology. If you already have a set of standards in place, our team will be glad to implement them. In order to remove any dependency upon individual and make the project self contained, we recommend and imply detailed system documentation at every stage of the project. Implementation: Upon completion of the Development and Testing, our onsite project manager will ensure the system is implemented in a production environment and tested again. If the system is large and complex requiring additional resources during the Implementation phase, we either will bring the Offshore Development team onsite or utilize local resources.
  • 20. Conclusion: At the logical conclusion of the project, our onsite project manager will go through a formal project conclusion process which includes specifications, design documents, source codes, diagrams, instructions and system documentation. Our team will consolidate all the relevant archived documentation and deliver it to your company for future reference. Pritam Pal
  • 21.  ON SITE – OFF SITE MODEL Combines on site and off site execution seamlessly in an innovative manner to provide an optimum combination of services. Reduced costs and cycle times tailored to meet specific requirements and offer best value for money. SWASH's advanced communications infrastructure enables good project control, quick reviews and efficient management. We have well defined time-tested process, which ensures high degree of control at every phase of the project and a high degree of satisfaction. Our methodology is based on the following phases of implementation which we categorize into three segments. Pre Sale Requirement Analysis: In this phase, we analyze and understand your basic requirements and needs. According to that, we make an assessment of our core competence to partner with you, in order to meet your needs. During this phase we review your business strategies, objectives, goals and project-specific needs and analyze the services that best suit your requirements. Prepare Service Level Agreement. After the initial analysis that determines our ability to serve your needs, we prepare a Service Level Agreement with your inputs and tailored to suit your needs. Once the Service Level Agreement is accepted, the actual project begins.
  • 22. Resource Planning and Deployment: Resource planning starts immediately upon acceptance of the Service Level Agreement. In order to make you enable to avail our infrastructural and development facilities in India, we deploy a project manager at your development place who will be your single point of contact. The Project Manager will coordinate with our development team in India which is managed by a Project Leader. Depending upon the resource demands of the project and time-lines, the project team size will be scaled accordingly. (If you choose to further reduce costs, we also offer our services wherein you can directly interact with our project managers in India.) Analysis of Requirement: During the first phase of Development procedure, our onsite project manager will review your requirements and prepare a Requirements & Specifications document. These requirements and specifications will provide the formal input to our offshore development team. If the project is very large and complex, we can bring our offshore development project leader onsite to more rapidly facilitate understanding of all requirements and specifications.
  • 23. System Design and Approval: Our project managers are highly experienced and technically savvy with hands-on experience. They get involved in system design and works closely with you and the development team to ensure that all requirements are accurately expedited during the design phase. Development: Coding starts now. During this phase our project manager works very closely with our development team in India to ensure tight adherence to design specifications. The onsite project manager will maintain a system control versions of the system for your periodic review, document your feedback & communicate your comments back to our offshore development team.
  • 24. Our onsite project manager will ensure that the project complies with our quality standards and methodology. If you already have a set of standards in place, our team will be glad to implement them. In order to remove any dependency upon individual and make the project self contained, we recommend and imply detailed system Documentation at every stage of the project. System Integration Testing: Upon completion of Development, the system will be tested based on the test plans created during the design and development phase. Our onsite project manager will work in close co-ordination with you to ensure that all inputs are incorporated in the test plan.
  • 25. Implementation: Upon completion of the Development and Testing, our onsite project manager will ensure the system is implemented in a production environment and tested again. If the system is large and complex requiring additional resources during the Implementation phase, we either will bring the Offshore Development team onsite or utilize local resources. Support: Upon successful implementation of the system in the production environment, we recommend retaining a small support team from our offshore development facility to continue and support the system. “Establishing a strong presence in top search engines is vital for any size business. “ Afzal Haque
  • 26. In order to obtain new capacity, expertise and technical knowledge, SWASH has followed JV (Joint Venture) Strategy with companies having established and well defined business strategy, capabilities and resources. SWASH's extensive research and market analysis created the JV Model for the company driven by business needs and are implemented in accordance with a business plan or strategy.
  • 27. SOFTWARE BUSINESS MODEL “ SWASH Provided us with the complete staffing to training to go live for a team of 25 software engineers which we had initially planned to get from INDIA to US. Now the team operate as an extension of our team allowing us to focus more on business development activities. “ John Barac, Extrapolix
  • 28. Total Outsourcing refers to all of the major functional areas of IS, including data centers, applications development, systems maintenance, networks, help desk, desktop services, and so on. Typically, only user liaison and contract-management functions remain. Selective Outsourcing where one or more major IS function or activity is outsourced, but significant activities and functional areas remain in-house. Transitional Outsourcing refers to situations where a company outsources ageing or obsolete systems and/or technology platforms in order to focus its attention and limited resources on the creation of new systems and infrastructure. Transformational Outsourcing is the reverse of transitional outsourcing, where a vendor is hired to move a company to a new technology platform and/or applications portfolio, and to build new skills and capabilities.
  • 29. Implementation Steps  Swash Convergence on forwards the requirement of the client to our consulting Team at SWASH Consulting to analyze the complete requirement and draft a strategy or implementation of the offshore model of development, typically Off Site-In Site.  SWASH Convergence then provides the strategy to the client for approval and for go-live flag .  On Go Live flag, a technical Account Manager is assigned at the US end along with necessary instruction to the requisite divisions in INDIA for recruitment of the Technical Resources .  Requisite technology, license, servers and VPN is procured and created for the  Depending of the specialization of the project client at the SWASH Convergence site and client requirements the resources are placed US. in a single or multiple Global Delivery Centers of SWASH.  All the resources are connected through a VPN system Uniquely for the  All resources are hired with close co-ordination client through two gateways to maintain with the project and HR team of the client by our redundancy. staffing division .
  • 30.  This provides high security of transaction for our clients by not exposing there internal network for development. A mirror server is also established at the client end for real time updating with the US end. The ownership during this phase of association ship on the servers and technology remains with the client at our cost. A low cost of ownership model, which also maximizes saving as in staffing expenses, retention, technology, space, maintenance and other operative expenses, which during low market or up market situations are the main cause of downfall of a organization. SWASH as we say a single point solution center for your organization, starting from PLANNING - DEVELOPMENT - STAFFING - IMPLEMENTATION - MAINTENANCE - SECURITY - CUSTOMER CARE - MARKETING a complete end to end solutions and services company
  • 31.  Product co-development services  Product realization services  Porting and migration services  QA/Testing services  Product maintenance services  Support services  Co-investment  Innovation offers
  • 32. INVEST IN KNOWLEDGE “The most important asset of a Regular training sessions along with up gradation of the team company in my books is knowledge base is one of the primary focuses of our Human knowledge, the more you have it Resource department not only to provide our clients with the the better are your books of most update of solutions and services but also at the same time work. At SWASH we believe in building the most important capital of a company, which is KNOWLEDGE BASE. motivating our team to expand there capacity of work by providing them with regular training, the wealth as we say is in the increase of knowledge base of the resource. ” Pritam Pal CEO (Asia-Pacific)
  • 33. OUR HIGHLY FOCUS ON ENHANCEMENT OF THERE TECHNICAL KNOWLEDGE WHILE YOU FOCUS ON YOUR BUSINESS. EXPERIENCEDENGINEERS/PROFESSIONAL  Operating Systems Windows 98/NT/2000/XP/2003, UNIX  Web/e-Commerce Microsoft .Net (C#.Net, VB. Net, ASP.Net, ADO.NET), XML Web Services and .NET Remoting, HTML, DHTM, XML, Java Script, CSS, Core Java  CMS/Portal Server/ Web Portal Frameworks SharePoint Portal Server 2003, MOSS 2007, Ektron, Dot Net Nuke 3.X, Dot Net Nuke 4.X  DBMS/RDBMS MS-Access, MS SQL Server 2000-2005. Oracle 9i, MySQL
  • 34.  Servers, Tools and Utilities Visual Studio.NET 2005/2003, Crystal Report 9.0/11.0, SQL Server 2005 Reporting Services, IS5.0,5.1/6.0., MS Visual Source safe6.0, Visio 2003 and Tortoise SVN, NUnit, Ajax1.0., ASP.NET Ajax, AJAX CONTROL TOOLKIT, SSMA, DevExpress Toolkit For ASP.NET, Skelta Workflow.NET, Infragistics, Net Advantage.  Middle Tier COM, COM+, and MTS
  • 35. INFRSTRUCTURE FACILITIES SWASH is equipped with state of the art infra structural facility in all its global delivery centers. When we claim Global Standard we mean to say the following: All 5 facilities of SWASH have HP Workstations for developers, HP Dual Core high config Desktop machines for Contact Center seats along with NORTEL Exchange with phones, ASPECT Dialer, Custom CRM and Video Conferencing Facility. 27 Quad Core Servers which handle multiple tasks and environment, a bandwidth potential of 20 MBPS for Internet each center, 10 MBPS for VPN each center, all data transaction is monitored through Sonic wall firewall in two stage architecture. ISDN Line Backup for communication lines with primary as IPLC Lines connected through Nortel Multiplexers.200% power backup through Online UPS and Generators. Along with this we have 100% coverage if the center through close circuit with remote monitoring for security and administration purposes.
  • 36. OUR TECHNICAL TEAM Our software development team comprises of the best in industry, experienced and innovative engineers with lot of exposure from all domains such as banking, business process management, education sector, health insurance etc. our team members are also authors technical articles on global communities for developers such as www.codeproject.com our engineers are qualified and technically prepared in several disciplines that includes.  Web Applications (Internet and Intranet).  Windows / Desktop applications.  XML Web Services using ASP.NET.  Developing components.  N-tier applications with thin clients.  Designing and implementing databases using MS-SQL Server2000/2005, MySQL, Oracle 9i, MS Access etc.  SQL Server 2005 Reporting Services with SQL Server 2005.  Asp.net Ajax Extensions 1.0 for enhancing user experience.  Asp. 2.0 Mobile web application for devices ·Web Portal Servers/CMS such as SharePoint, DotNetNuke, Ektron etc.
  • 37. GLOBAL REACH Corporate Office : SWASH House I, B-15, 2nd. Floor, Arihant Plaza, Sahid Nagar, Bhubaneswar, Orissa 751007, INDIA Technical Center: SWASH House III, B102, 1st. Floor, Crystal Plaza, New Link Road Andheri (W), Mumbai - 400053, INDIA Web Presence : www.swashconvergence.com Admin e-Mail: admin@swashglobal.com Facsimile: +91-674-2547844 Phone: +91-674-2542675