1. “StumbleUpon is the greatest thing ever invented. The
site makes the Internet ‐ and by extension, the world ‐
seem both bigger and smaller, infinite in its possibilities
yet totally accessible.”
— Oprah Magazine

2. Overview
http://www.youtube.com/watch?v
=F8DtI9e4xZ8&feature=youtu.be

3. Overview
 Discovery engine, finds webpages based
on interest
 Toolbars exist for Google Chrome, Firefox,
Internet Explorer; works with all browsers
 Mobile apps for iPhone, Android, Amazon
App Store
 Over 25 Million Users

4. Overview
 Founded November 2001; Garrett Camp, Geoff
Smith, Justin LaFrance and Eric Boyd in Canada
 Wanted to create a company before knowing
what it was
 Popularity attracted Brad O'Neill, assisted with a
move to San Francisco; fund-raising totaling
$1.2 million
 Owned by eBay from May 2007 until April 2009
 Bought back by Garrett Camp, Geoff Smith and
several investors

5. Tips for Personal Use

6. Tips for Personal Use

7. KPI’s
 Social networks coordinate Web content; users
stumble on pages recommended by friends
 Giving a site a thumbs up or down
 Thumbs up results in the site becoming favorite; can
find these in History
 optionally leave additional commentary on site’s review
page; discovery approach automates the "word-of-
mouth" referral of peer-approved Web sites
 Return rate back to home page
 Allows you to see what audiences interests are;
see what sites people like and what they think
isn’t worth their time

8. Impacts
 StumbleUpon topped the social media charts for the
most traffic:
 StumbleUpon: 50.34%
 Facebook: 37.4%
 Reddit: 4.26%
 Twitter: 3.23%
 YouTube: 3.19%
 After 24 hours a popular shared link will typically get
 Retweets on Twitter: 0%
 Likes on Facebook: 5%
 Stumbles: 83%
 Changed social media, incorporated other sites to obtain
more traffic

9. Impacts
 Average Stumble page view lasts 72 seconds, 25%
longer than the average web page view
 StumbleUpon scores high in social engagement for three
reasons:
 Getting to know you: sets it above the rest of the social media is
the way it is focused directly onto people interested in your
particular niche
 Getting people to like you: directs you to new pages by people
who share similar interests
 Building trust: tightly targeted groups centered around your niche
plus the ability to provide genuine social proof
 Built around the concept of structuring groups and
communities around shared interests
 All content generated by recommendations from the user
community and group members

10. Businesses Using Stumble/Advertising
 StumbleThru service
 allows users of toolbar to stumble within BBC.com, Blogger, Break.com,
CNN.com, Collegehumor, Flickr.com, FunnyorDie.com,
Howstuffworks.com, HuffingtonPost.com, Metacafe.com, Pbs.org,
PhysOrg, Rolling Stone, Scientific American, The Onion, Wikipedia,
Wired.com, Wordpress, and YouTube
 Service allows registered users to stumble on specific sites like the
ones listed above, rather than the entire Web
 Paid Discovery is StumbleUpon’s ad system
 Up to 5% of all stumbles are reserved for Paid Discovery, advertisers
directly insert their web page into the user experience.
 Paid Discovery sends visitors directly to the advertiser’s page, there’s
no need to create an ad
 Advertisers have different options for how quickly and how many users
they can reach with their content, depending on their marketing
objectives

11. Cautions
 Addicting
 Accesses personal data off FaceBook

12. Works Cited
 www.stumbleupon.com
 http://memeburn.com/2012/09/why-
stumbleupon-is-the-real-king-of-social/
 http://www.forbes.com/sites/oliverchiang/2
011/01/03/stumbleupon-passes-facebook-
as-top-source-of-social-media-traffic/
 http://www.linkedin.com/in/bradoneill