Describing SlideShare as a social media platform

1. A Social Media Platform
By: Kelly Schallhorn
MKTG-338

2. Overview
• Founded in 2006
• 60 millions visitors a month (140m page
views) primarily businesses
• Partners with Linkedin, Google+, Twitter
• Can post presentations, PDF’s, videos,
webinars

4. Key Impacts & KPI’s
• Easier to share to large groups
• B2B connection
• Analytics (must GoPRO)
• Number of Followers
• Number of Views
• Popular presentations

5. Tips & Tricks for YOU
• Connect with your Linkedin & Twitter (if
appropriate)
• Follow EVERYONE
• Favorite helpful or interesting presentations
• Upload ALL your presentations (can be made
private)
• Mobile App

6. For BUSINESSES
• Connect with Twitter & FB
• Promote Products
• Advertise
• Comment on other companies’ presentations
• Good Example:
http://www.slideshare.net/dell

7. Advertise
• Traditional ads
• Analytics
• Presentations are their own form or
advertisement

8. In conclusion
• Post anything and get it seen
• Easy to tie into other sites
• A new type of Marketing