Nonprofit Social Network Report
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Nonprofit Social Network Report
- 2. • 4th Annual Report • January 24 – February 21, 2012 • The Online Survey Consisted of: • 58 questions
- 3. • Respondents are nonprofit professionals • Range from small volunteer-led organization to very large multinationals • Located in North America • 3,522 respondents
- 4. • Most companies used social media in 2011, but by 2012 98% had Facebook! • Communities grew by 30% • Average of 8,317 fans • $3.50 – Average Cost of a Facebook Like • $214.81 – Average Value of a Facebook Like • 66% use Facebook Ads • Most common Fundraising Tactic: Ask for an Individual Gift • Compared to Event Fundraising, Causes or Personal Fundraising
- 5. • 72% of respondents use Twitter • Communities grew 30% • Average of 3,290 followers • $2.05 – Average Cost of a Follower
- 6. • 89% dedicated resources to Social Media (3% increase) • Only 11% have one or more Full Time Employee • 42% want to increase staffing • 55% want to maintain staffing • 54% allocate budget toward Social Media
- 7. • Facebook popularity is at saturation, but communities continue to grow • Twitter adoption is still growing • LinkedIn popularity is low, but has been seeing sizeable jumps • Foursquare remains a small niche • MySpace continues to lose users • Nonprofits want to see ROI for Social Media • Facebook fundraising is still minimal • Nonprofits are optimistic about social Media • Budgets for Social Media are slowly increasing • Social Media is run by marketing departments, not IT or fundraising
- 8. • 1. Monetization of Facebook • How can they put time and money into Facebook without getting it back? • Use Facebook ads to promote awareness, build a base, call to action etc. • 2. Will Google + catch on? • 3. Will Twitter lead to donations? • Will they develop advertising features? • 4. Pinterest Growth
- 9. • Relates to my personal brand because of my interest in nonprofits • General Trends in Social Media • Myspace use is down • Facebook popularity is saturated • Pinterest is catching on
- 10. • VERY specialized and specific
- 11. • http://nonprofitsocialnetworksurvey.com/index.php • http://www.atlanticretreatwellness.com/ • http://www.csmonitor.com/Business/Robert- Reich/2012/1102/Employment-report-more-jobs-less-pay • http://www.slideshare.net/franswaa/2012-nonprofit-social- networking-benchmark-report