1. Kerri Peterson

2. What is Google+
• Social networking site owned and operated by Google
• Social layer across the services
• Allows users to get personalized information of their
interests
• Google+ has:
– Home profile page
– Sparks
– Hangouts
– Photos
– circles

3. What Makes Google+ Unique
• Everything you
need in one place
• LOTS of control
• “Twitter on
steroids”
• Has an affect on
Google search
• Group video chat

4. History of Google+
• June 28, 2011 invitation only field-test
– Suspended due to insane demand
• September 20, 2011 opened to everyone 18+
• January 26, 2012 opened to everyone 13+ in
most countries
• 90 days after launch 50 million active users
– It took Facebook 1,325 days to reach that
• October 29, 2013 540 million active users

6. Opportunities & Threats
• Opportunities
– Brand equity because it is the first social media
site to integrate your daily tools
– Allows businesses to reach their targeted
consumers
– Allows users to receive the information they
WANT
• Threats
– Facebook, blogs, news sources
– People may think it is “too involved” with their
other sites

8. • Create your target audience
• Keep on top of “What’s Hot”
• Claim Authorship
• Use hangouts, hastags and mentions
to spark engagement

9. Advertising/Marketing Opportunites
• Provides a way for businesses to communicate
with their target audience
• Audience segmentation through communities
• Innovative way to connect with local
communities
• It is growing and growing fast

10. Businesses Using Google+ Well
• Toyota
• Dell
– Post videos with the company president
– Post about industry news, different technology
trainings and fun facts from Dell
– They use Hangouts to video with their current
customers and potential customers

11. Future Marketing Impact
• Google+ allows their users to send
information and advertisements to incredibly
targeted audiences
• Companies will be able to use Google+
analytics to see what people are searching for
a better way to reach their consumers
• Google+ will continue eveloving and become
more and more personalized