2. • World’s Largest Home Improvement Retailer
– 4th-Us
– 5-World
• Nationally (50 +DC), US Virgin Islands
• Canada, Mexico, China
• Motto: “Save Money, Live Better”
– “That’s the power of the home depot”
• Customer Service
• Most valued/desired
• Top 10 Valued brands- (2010-#3)-$23 Billion
• Sterling Reputation
3. • 1978
– Bernard Marcus, Arthur Blank
• Atlanta
• 6/22/1979
• 2,000
• Low Prices-Do It Yourself
• “At the end of the day, we’re in the people business”
• “Cultivating a relationship than just a transaction”
• Guide customers
– Associates in field
• Variety of products
4. • Social Media-Potential Threat
• Lose Marketing Message
• Drive loyal customers away
• Lose personal benefit
• Community atmosphere
• Come off as pushy
• Anxiety-Reputation Strong
• Nick Ayres
– Convince Bernard/Arthur-Tangible Benefits
• Translate
– Relationships- Associates-Customer
5. • 1st-Review Products
– Low risk, demonstrates power, allows for non brand feedback
• June 2010
– What is the fastest growing category on YouTube?
– http://www.youtube.com/user/homedepot
• Not just traffic to website-Customers are looking for more!
• How To Do It?
– Howcast, YouTube, 5 Minutes
• “provide what customers are requesting”
– Feedback
• Educational content NOT blatant commercials
• Consistency!
– Real associates
– New and Relevant Content
6. • 6/18/2011
– 8 Million Times
– 8,000 Subscribers
• Mashable
– Top 5 YouTube Marketer
• Videos
– Easy to follow
– Featured products
– Face to a name
– Straightforward & Informative
• “Digital Orange Apron”
• Blogging
– “How To Community”
– Customer Service, Brand Recognition, Perception IS Reality
7. • Personal-
– What are your perspective employers looking for?
– Research-Post more professional presentations
– Rock On- Get your fans in your front row!
– What is your vision?
• Client
– What do your customers value?
– What goals is the business planning to accomplish?
– How do the customers prefer to be informed?
– Customer Service-Value of the customer to business