1. Introduction to Email Marketing
Andrew Cantor

2. Email Marketing Challenges and Solutions
 Challenge: Integrating email data systems
with other data systems
 Solution: Integrate your data systems
 Challenge: Improving deliverability
 Solution: Maintain Lists
 Challenge: Growing and Retaining
subscribers
 Solution: Earn your email subscribers
 Challenge: Achieving Measurable ROI
 Solution: Close the Marketing Loop

3. 6 Types of Marketing Emails
 Email Newsletter
 Digest
 Dedicated Email
 Lead Nurturing
 Sponsorship emails
 Transactional Email

4. 9 Email Marketing Metrics
 Bounce Rate
 List Growth Rate
 CTR
 Email Sharing
 Conversion rate
 Revenue per email sent
 Open Rate
 Unsubscribe rate